Joseph Webb McLeary - By the numbers: using facts and figures to get your projects, plans, and ideas approved
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- Book:By the numbers: using facts and figures to get your projects, plans, and ideas approved
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| title | : | By the Numbers : Using Facts and Figures to Get Your Projects and Plans Approved |
| author | : | McLeary, Joseph Webb. |
| publisher | : | AMACOM Books |
| isbn10 | asin | : | 0814404995 |
| print isbn13 | : | 9780814404997 |
| ebook isbn13 | : | 9780814425510 |
| language | : | English |
| subject | Business presentations, Communication in management, Persuasion (Psychology) , Commercial statistics, Information resources. | |
| publication date | : | 2000 |
| lcc | : | HF5718.22.B9 2000eb |
| ddc | : | 658.4/5 |
| subject | : | Business presentations, Communication in management, Persuasion (Psychology) , Commercial statistics, Information resources. |
Page i
NUMBERS
Using Facts and Figures
to Get Your Projects,
Plans, and Ideas
Approved
Joseph McLeary
Richard Haasnoot
Joyce McLeary
Susan Drake
A MACOM
American Management Association
New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C.
Brussels Mexico City Tokyo Toronto
Page ii
Special discounts on bulk quantities of AMACOM books are available to |
This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with
the understanding that the publisher is not engaged in rendering
legal, accounting, or other professional service. If legal advice or other
expert assistance is required, the services of a competent professional
person should be sought.
Library of Congress Cataloging-in-Publication Data
By the numbers: using facts and figures to get your projects, plans, and
ideas approved/Joseph McLeary [et al.].
p. cm.
Includes index.
ISBN 0-8144-0499-5
1. Business presentation. 2. Communication in management.
3. Persuasion (Psychology) 4. Commercial statistics. 5. Information
resources. I. McLeary, Joseph Webb.
| HF5718.22.B9 2000 |
| 658.4'5dc21 |
| 99-059434 |
2000 Joseph McLeary, Richard Haasnoot, Joyce McLeary, and Susan
Drake.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of AMACOM,
a division of American Management Association,
1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
Page iii
From JCM and JWM: To all our children who have taught
us the most about turning innovative ideas into action!
From SMD: To Scott, Colleen, Gabriel and Faith, and to
Susan Gross, for her cool head and loving heart.
From RDH: To the wise teachers who have crossed my
path on this journey. I am blessed by your love and
joy.
In Loving Memory of James A. Thomas, III.
Page iv
Page v
FOREWORD | ix |
ACKNOWLEDGEMENTS | xi |
INTRODUCTION | xiii |
Chapter OneIdeas and Idea People | |
Do You Have What It Takes? | |
Is Your Organization Ready? | |
The Creative Company | |
How an Organization Impacts New Ideas | |
Teamwork and Creativity | |
The Business Life Cycle | |
Key Learning Points | |
Chapter TwoEducate Yourself | |
Your Company's Strategy and Goals | |
Mission and Vision Statements | |
General Business and Economic Conditions | |
Your Market, Your Company, and Your Competition | |
Competitor Data | |
Synthesizing and Concluding | |
Your Idea | |
What Type of Idea Is It? | |
Startup VenturesOften a Special Case |
Page vi
Idea Life Cycle | |
Final Checking | |
Accounting and Finance | |
Key Learning Points | |
Chapter ThreeBuilding a Business Case | |
Taking the First Steps | |
Is Anyone Interested? | |
What Approvals Are Required? | |
Number Concepts | |
The Elements of a Business Plan | |
Putting the Numbers in Your Plan | |
Backup Information | |
Refining the Plan | |
Key Learning Points | |
Chapter FourGaining Allies | |
Selling Is Not Just a Numbers Game | |
Methods of Achieving Buy-In | |
Understanding Hidden Goals | |
Make Your Plan Sell Itself | |
Get Your Boss On Board | |
Scaling Brick WallsThe Boss Who Gets in the Way | |
Advocates and Champions | |
Build a Network of Support | |
Who Gets the Credit? | |
Key Learning Points | |
Chapter FiveAssessing Your Audience | |
Positioning Is Everything | |
Meeting Audience Needs | |
Three Audiences, Including One You Don't See | |
Business Needs |
Page vii
Whose Decision Is It? | |
Style Issues | |
Preferences and Eccentricities | |
Bigger Audiences | |
Key Learning Points | |
Chapter SixDesigning Your Presentation | |
What Makes an Effective Presentation? | |
Who Will Present? | |
How Long Is Our Window of Opportunity? | |
Which Comes First: The Presenter or the Presentation? |
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