Bernard Marr - Data-driven HR

If you want your HR function to be relevant and drive more value to the organization, its employees and the function itself then you simply must read this book.

David Green, Global Director, People Analytics Solutions, IBM

Data Driven HRis a fantastically insightful master guide every HR professional should read. The book shows that tools like big data, artificial intelligence and the internet of things are no longer future visions of HR but actual realities today. Make sure you embrace it.

Yanislava Hristova, Director of People Operations, Xogito Group, Inc

Bernard Marr shows us how to put HR front and centre in strategic organization decision making. This how to guide gives anyone interested in revolutionizing the role of HR data a clear and logical set of steps. This isnt a prophecy the time is now!

Carolyn Nevitte, Marketing Director, People Insight

Data Driven HRis written keeping core HR professionals in mind; professionals who are not and would not want to become data scientists or digital gurus but want to play their part in this transformational journey of making HR more intelligent. This book is well written, easy to digest and offers lots of great takeaways. I would recommend this as a mandatory read for all HR professional irrespective of their level and experience.

Ashish Sinha, Global HR Performance Analytics Lead, Diageo

The best thing about Bernard Marrs Data-Driven HRis that it offers innovative yet pragmatic solutions to some of todays most pressing HR issues. It is really well written, bang up to date and I loved the immensely useful key takeaways at the end of each chapter.

Karen Lewis, Retail HR Director, Greene King

This book provides a comprehensive guide detailing translatable tools for modern-day HR practices. Bernard Marr gives key insights into how data-driven HR should be an integral part of organizational development and design.

Sarah Morris, Head of HR, Blenheim Palace

A commercially focused and pragmatic guide to a topic that can influence an organizations profit margins.

Rikesh Kotadia, People Analytics Lead, Serco

This book is the most practical guide on how to embrace innovation through data and technologies like AI in the context of very real HR scenarios. I love that it is packed full of real-life use cases and that it is written in a friendly and conversational style. It is a great source of inspiration and practical advice I can see myself revisiting over and over again.

Maja Luckos, Head of People Analytics, Capgemini

How to use analytics and metrics to drive performance

Bernard Marr

Publishers note

Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author.

First published in Great Britain and the United States in 2018 by Kogan Page Limited

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