Regina Brady - Cybermarketing: your interactive marketing consultant
Here you can read online Regina Brady - Cybermarketing: your interactive marketing consultant full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 1998, publisher: NTC Business Books, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
Book:
Cybermarketing: your interactive marketing consultant
Cybermarketing: your interactive marketing consultant: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "Cybermarketing: your interactive marketing consultant" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
A collection of articles on the latest developments in interactive marketing. The subjects covered include incorporating interactive media into sales, marketing communications, direct response and advertising, media development, and customer focused strategies for the internet.
Regina Brady: author's other books
Who wrote Cybermarketing: your interactive marketing consultant? Find out the surname, the name of the author of the book and a list of all author's works by series.
Cybermarketing: your interactive marketing consultant — read online for free the complete book (whole text) full work
Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Cybermarketing: your interactive marketing consultant" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.
Cybermarketing : Your Interactive Marketing Consultant
author
:
Brady, Regina.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844234427
print isbn13
:
9780844234427
ebook isbn13
:
9780071401470
language
:
English
subject
Interactive marketing, Internet marketing.
publication date
:
1997
lcc
:
HF5415.1264.C95 1997eb
ddc
:
658.8/00285/4678
subject
:
Interactive marketing, Internet marketing.
Page iii
Cyber Marketing Your Interactive Marketing Consultant
Regina Brady Edward Forrest Richard Mizerski
NTC Business Books NTC/Contemporary Publishing Group
Page iv
Cover illustration copyright Ed Honowitz/Tony Stone Images.
Library of Congress Cataloging-in-Publication Data Cybermarketing : your interactive marketing consultant/editors. Regina Brady, Edward Forrest, Richard Mizerski. p. cm. At head of title: American Marketing Association. Includes index. ISBN 0-8442-3442-7 (alk. paper) 1. Interactive marketing. 2. Internet marketing. I. Brady, Regina. II. Forrest, Edward. III. Mizerski, Richard. IV. American Marketing Association. HF5415.1264.C95 1997 658.8'00285'4678dc21 96-47562 CIP
Published in conjunction with the American Marketing Association, 250 South Wacker Drive, Chicago, Illinois 60606.
Published by NTC Business Books, a division of NTC Publishing Group 4255 West Touhy Avenue Lincolnwood (Chicago), Illinois 60606-1975, U.S.A. 1997 by NTC Publishing Group. All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group. Manufactured in the United States of America.
8 9 ML 0 9 8 7 6 5 4 3 2
Page v
CONTENTS
Introduction
ix
Section I Marketing Strategies in the Interactive Age
1
1 One-to-One Media in the Interactive Future Building Dialogues and Learning Relationships with Individual Customers
Don Peppers Martha Rogers
7
2 Maintaining a Customer Focus in an Interactive Age The Seven I's to Success
Michael Spalter
29
3 Customer-Focused Strategies and Tactics Interactive Marketing Weighs in for Customers
Richard Cross Janet Smith
55
4 The Impact of Interactive Communication on Advertising and Marketing And Now a Word from Our Consumer
Edward Forrest Lance Kinney Michael Chamberlain
79
5 Media and Marketing Strategies for the Internet A Step-by-Step Guide
Tracy Emerick
93
6 Creative Strategy for Interactive Marketing 10 Rules for Adapting and Winning in the New Marketplace
Carol Nelson Rocky James
111
Page vi
7 Considerations for 21st-Century Direct Marketers Focusing on the Basics in New Environments
Richard S. Hodgson
125
Section II Media Tactics and Techniques in the Interactive Age
135
8 Public Relations and Promotion on the Internet A Thriving and Profitable Partnership
Nancy Rucsheinski Pam Talbot
141
9 Copywriting for Interactive Media New Rules for the New Medium
Herschell Gordon Lewis
151
10 Interactive Kiosks in the Retail Environment What Do Customers Really Need?
Thomas W. Hutchison
163
11 The New Disk-Based Marketing Communications Tools Guidelines for Creating Powerful Electronic Catalogs and Presentations
Vic Cherubini
177
12 Sales Automation A Modern Business Imperative
Tony Alessandra
191
13 The Interactive Telephone as a Marketing Tool Using the Telephone to Promote a Product or Service
Carol Morse Ginsburg
203
14 Interactive Television Broadcasting to MillionsOne at a Time
V. Tyrone Lam
213
15 Anatomy of a Web Advertisement A Case Study of Zima.com
Charles Marrelli
223
Page vii
Section III Research and Measurement Strategies
241
16 Measuring the Effectiveness of Interactive Media Internet Media Evaluation and Buying Strategy
John C. Nardone
247
17 Hits, Views, Clicks, and Visits Web Advertisers Face Data Jungle
Jamie Murphy Edward Forrest
257
18 A Blueprint for Successful Syndicated Online Research
Similar books «Cybermarketing: your interactive marketing consultant»
Look at similar books to Cybermarketing: your interactive marketing consultant. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.
Reviews about «Cybermarketing: your interactive marketing consultant»
Discussion, reviews of the book Cybermarketing: your interactive marketing consultant and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.
