Patrick Clinton - Guide to writing for the business press
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With his Guide to Writing for the Business Press, Patrick Clinton offers an accessible guide to the hidden world of the business press, including examples on how to identify audience needs, writing headlines, and conducting interviews.
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Journalism, Commercial--Authorship--Vocational guidance, Business writing--Vocational guidance.
publication date
:
1997
lcc
:
PN4784.C7C55 1997eb
ddc
:
070.4/4965
subject
:
Journalism, Commercial--Authorship--Vocational guidance, Business writing--Vocational guidance.
Page iii
Guide to Writing for the Business Press
Patrick Clinton
Printed on recyclable paper
The Business Press Educational Foundation, Inc. NTC Business Books a division of NTC Publishing Group Lincolnwood, Illinois USA
Page iv
Library of Congress Cataloging-in-Publication Data
Clinton, Patrick, 1949 Guide to writing for the business press bby Patrick Clinton. p. cm. At head of title: American Business Press/Business Press Educational Foundation. Includes bibliographical references and index. ISBN 0844236640 (alk. paper) 1. Journalism, CommercialAuthorship. I. Title. PN4784.C7C55 1996 070.4'4965dc2096-21973 CIP
Published in conjunction with the American Business Press/Business Press Educational Foundation, 675 Third Avenue, New York, NY 10017.
Published by NTC Business Books, a division of NTC Publishing Group 4255 West Touhy Avenue Lincolnwood (Chicago), Illinois 60646-1975, U.S.A. 1997 by NTC Publishing Group. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group. Manufactured in the United States of America.
6 7 8 9 0 QB 9 8 7 6 5 4 3 2 1
Page v
Table of Contents
Introduction
vii
Chapter OneWhat Is the Specialized Business Press?
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