Robert Patten Bauman - From promise to performance: a journey of transformation at SmithKline Beecham

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title	:	From Promise to Performance : A Journey of Transformation At SmithKline Beecham
author	:	Bauman, Robert P.; Jackson, Peter; Lawrence, Joanne T.
publisher	:	Harvard Business School Press
isbn10 | asin	:	0875846343
print isbn13	:	9780875846347
ebook isbn13	:	9780585232119
language	:	English
subject	SmithKline Beecham Pharmaceuticals--Management, Pharmaceutical industry--Great Britain--Management, Pharmaceutical industry--United States--Management.
publication date	:	1997
lcc	:	HD9667.9.S64B38 1997eb
ddc	:	338.7/616151/0973
subject	:	SmithKline Beecham Pharmaceuticals--Management, Pharmaceutical industry--Great Britain--Management, Pharmaceutical industry--United States--Management.

Page iii From Promise to Performance A Journey of Transformation at SmithKline Beecham Robert P. Bauman Peter Jackson Joanne T. Lawrence

Page iv Copyright 1997 by the President and Fellows of Harvard College All rights reserved Printed in the United States of America 0100999897 5 43 2 Library of Congress Cataloging-in-Publication Data Bauman, Robert P. (Robert Patten) From promise to performance : a journey of transformation at SmithKline Beecham / Robert P. Bauman, Peter Jackson, and Joanne T. Lawrence. p. cm. Includes index. References: SmithKline Beecham Pharmaceuticals Management. ISBN 0-87584-634-3 (alk. paper) 1. Pharmaceutical industryGreat BritainManagement. 2. Pharmaceutical industryUnited StatesManagement. I. Jackson, Peter II. Lawrence, Joanne T. III. Title. HD9667.9.S64B38 1997 338.7'616151'0973dc20 96-10892 CIP The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984 Note: Throughout this book, financial figures are provided in both pounds sterling and U.S. dollars. As a U.K. company, SmithKline Beecham reports its accounts in pounds sterling but also translates these amounts into U.S. dollars for the convenience of its U.S. shareholders. The dollar amounts throughout this book have been translated at the exchange rate used by SB for that particular year.

Page v We must recognize that change is a continuous journey and not a destination... no decision is perpetual and there is no "right" way of doing things that cannot be improved. Excerpt from the operating philosophy of Beecham April 1988

Page vii Contents Acknowledgments ix Introduction: Why This Book? 1 1. Introducing the Five Requisites 9 2. The Story of Beecham 21 3. Defining a Merger of Equals 51 4. Selling a New and Better Company 77 5. Now We Are One 105 6. Starting at the Top 131 7. The Launch of Simply Better 157 8. Developing the Road Map for the Simply Better Way 187 9. Making Change the Strategy 209 10. Becoming The Simply Better Healthcare CompanyA Continuing Journey 237 11. Last Thoughts 261 Epilogue 271 Chronology 283 Notes 287 Index 291 About the Authors

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