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Brown - Build Your Reputation Grow Your Personal Brand for Career and Business Success

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Brown Build Your Reputation Grow Your Personal Brand for Career and Business Success
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    Build Your Reputation Grow Your Personal Brand for Career and Business Success
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Build Your Reputation Grow Your Personal Brand for Career and Business Success: summary, description and annotation

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Your reputation drives company success -- When leaders get reputation wrong -- Summary -- Why you should build your reputation -- 2 Setting The Scene - The Career Game -- Your primary objective - work on your terms -- The components of work on your terms -- Introducing the career game -- A game with no opt-out -- The object of the career game -- The four players in the career game -- The power of the plan and the action -- Playing to win the career game -- So good they cant ignore you -- A game worth playing -- The ultimate rewards -- No guarantees;What to do if you have no reputation -- Summary: Your reputation game plan -- 4 The Networking Blueprint -- The power of your network in reputation building -- Calibrating your network -- The three approaches to build your network -- Approach 1: Filling the buckets -- Approach 2: Building the dream team -- Approach 3: Taking the RAP route -- Summary: The networking blueprint -- 5 The Authority Blueprint -- The power of your contribution in reputation building -- Corporate environment, entrepreneurial thinking -- The payoff for authority status -- Your contribution your content;Stand-out contributions are unique;Setting the scene - the career game -- 3 Your Reputation Game Plan -- The ultimate aim of the career game -- Whats your current reputation? -- Core component 1: Your character -- Core component 2. Your personality -- Core component 3: Your strengths -- Core component 4. Your passions -- Eight ways to define your current reputation -- 1. Whats in your red box? -- 2. The reality gap exercise -- 3. The SWOT analysis -- 4. Peer appraisal -- 5. UVP analysis -- 6. Core competences exercise -- 7. Psychometric tests -- 8. The ultimate test - self-assessment;BUILD YOUR REPUTATION: GROW YOUR PERSONAL BRAND FOR CAREER AND BUSINESS SUCCESS -- Contents -- Introduction -- The new world of reputation -- Your career playbook for a life of fulfilment -- Problems this book may solve for you -- This book in a nutshell -- The four reputational toolboxes -- The reputation vault -- Part One Laying the Foundations -- 1 Why Build Your Reputation? -- One of the lucky ones -- What exactly is a reputation? -- The reason everyone pays -- You already have a reputation -- The dangers of a poor (or no) reputation -- Reputation is the ultimate social proof;The nine unbreakable rules of reputation -- Rule 1: You cant totally control your reputation -- Rule 2: Reputation is not a quick fix -- Rule 3: Reputation is not celebrity -- Rule 4: Your reputation will be attacked -- Rule 5: Perception = Reality -- Rule 6: Lack of scandal does not mean a good reputation -- Rule 7: Everything is in the public domain -- Rule 8: You can have multiple reputations -- Rule 9: Invisibility is not an option -- The importance of reputation for leaders -- Career success means reputational scrutiny -- Everybody is a leader and an influencer

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In a competitive world of sameness noise and low trust Rob Browns excellent - photo 1

In a competitive world of sameness, noise and low trust, Rob Brown's excellent guide to reputation building gives busy corporate executives and professionals the definitive guide to standing out in a crowd.

Jeff Black, President & CEO, Black Sheep Inc

Over 100 practical strategies to get your name out there. Just do 10% of what Rob Brown tells, and in a year's time your life, reputation and positioning will be completely transformed.

Daniel Barnett, Barrister, Broadcaster and Keynote Speaker

Simply brilliant. A tour de force of why and how to build your reputation. An invaluable and intensely practical must-read.

Steve Pipe, Author of The World's Most Inspiring Accountants

As a thought leader, your reputation is your most valuable asset. Without it, you have no trust and no credibility and no business. If you're an expert looking to stand out in a competitive industry, this is your blueprint to success.

Warren Knight, Social Media Strategist, Social Sales Strategist and Award-Winning Entrepreneur

If you want to succeed in business today, you need a strong reputation; people need to know, trust and like you. In this book, Rob Brown sets out exactly how you can stand out giving over 100 strategies that you can use to build your most valuable career and business asset. Rob knows what he is talking about so read this book and set your sights on being the number one go-to person in your field.

Gavin Ingham, Author of Motivate People

Standing up and standing out for something is one of the few paths to success in life. Few people achieve this, usually because they don't know exactly how. This book by Rob Brown gives you the answers to practically make that happen a must-read for anyone who wants to get on in life.

Geoff Burch, International Business Expert, TV presenter and Bestselling Author

To excel in any business or industry you need to make sure you create and maintain an excellent personal reputation. In this book Rob shares in detail how you go about achieving that brilliantly and gives you a roadmap to success.

Simon Chaplin, Founder, Socks Up Simon www.socksupsimon.com

You can't buy a good reputation and building one needn't cost you a fortune either. Rob Brown walks his talk and his reputation will inspire you as you read this book. Make reading it your first step in your journey to a great reputation.

Robert Ashton, The Barefoot Entrepreneur

Reputation matters! If you aspire to rise to the top of your career game, then Rob Brown's book is a must-read for you. This brilliant book guides you on how to strategically create and market your personal brand so you stand out in the competitive world of business as a leader and corporate influencer.

Adle McLay, Business Growth Strategist, Entrepreneur, Investor, Keynote Speaker, and Author

If you want to stand out from the crowd and get ahead, then Rob Brown's excellent guide will give you all the tools you need to build a world-class reputation and network that will get you through any doors.

Nigel Risner, Award-Winning Leadership Speaker

Understanding, respecting and leveraging your reputation are key to having a successful career. It's what got you where you are and what will shape your future. This book by renowned reputation authority Rob Brown helps by giving you the tools to take charge of this most valuable asset.

Adam Harris, Vistage Chair, Business Coach and Speaker

I have thoroughly enjoyed watching Rob's TEDx Talk on YouTube (twice!), listening to him being interviewed on podcasts, and hearing him talk live. So I eagerly grabbed hold of a copy of his new book at the earliest opportunity. Within minutes of scanning through it I found a brilliant nugget, which I highlighted, and I soon found more. I loved those sudden rushes of dopamine. Rob's book is hugely practical and he writes with delightful playfulness. Im very happy to recommend it highly.'

Christopher John Payne, Founder, Effort-Free Media

In a world where building your personal brand matters more than ever before, Rob Brown has produced a book full of practical advice for those individuals who understand that managing their reputation cannot merely be left to chance.

Grant Leboff, CEO, StickyMarketing.com

If you want to be an influential and impactful leader, then you are going to need a strong reputation and a strong network. This insightful and practical book will give you the tools and methods you need to build both.

Simon Hazeldine, Bestselling Author of Neuro-Sell: How Neuroscience Can Power Your Sales Success

In his brilliant new book on building your personal reputation, Rob Brown says that reputation is what people say about you behind your back. If luck is where preparation meets opportunity, then building your reputation intentionally makes you luckier as you are better prepared, and more opportunities will find you, not the other way round.

David Gilroy, Director of Stuff & Things, Conscious Solutions

Rob Brown's reputation book will become a bible for anyone serious about developing their career prospects.

Robert Craven, Managing Director, The Directors Center

This edition first published 2016
2016 Rob Brown

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John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com.

The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. It is sold on the understanding that the publisher is not engaged in rendering professional services and neither the publisher nor the author shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

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