Chris Komisarjevsky - The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career

Advance Praise forThe Power of Reputation

The Power of Reputation is the definitive book on reputation and your career. Everyone who wants to build a career must read it. This powerful guide gives you the tools for success to make the most of your talents and, more important, to prepare you for when things dont go as planned. And, at some point in your career, you will be put to the test. There is no doubt of that. As Chris Komisarjevsky makes clear, reputation means everything, especially when the going is as tough as can be.

Tom Von Essen, New York Citys 30th Fire Commissioner,
during September 11, 2001; author of Strong of Heart

Chris Komisarjevsky has written a profound and practical book examining and illustrating the power and importance of ones reputation in determining the likelihood of success in the world of business and in all aspects of life. I encourage anyone seeking a better understanding of the roles that character, integrity, communication, ethics, and trust play in determining ones ability to impact others in positive and innovative ways to read this book carefully. Building on a vast store of practical knowledge and experience in the communications and public relations industry, Komisarjevsky employs a captivating style that makes it perfectly clear why reputation is anyones most treasured assetan asset that can take years or even a lifetime to build, but one that can be tarnished and destroyed in an instant as a result of an unethical decision or an immoral act. The reader will come away from this book with a clearer understanding of why character, communications, and trust are all integral to the process by which personal integrity and character are built. This book is a very valuable addition to the general business literature. Students, scholars, business executives, and the general public will find a wealth of practical advice on what is required to build and preserve a reputation undergirded by the integrity and trust that characterize enlightened ethical leadership.

William C. (Curt) Hunter, Dean of the
Henry B. Tippie College of Business, University of Iowa

Given the growing impact of social media and personal branding on our lives and careers, The Power of Reputation couldnt have arrived at a better time. Chris Komisarjevsky successfully applies his vast experience in corporate reputation management to individual reputation, and shows us that the two actually have much in common.

Ron Alsop, author of The 18 Immutable Laws of
Corporate Reputation and The Trophy Kids Grow Up

Like a good reputation, Chris Komisarjevskys The Power of Reputation will stand the test of time. This is the ultimate testament to the author and his book. From understanding the foundation of good communication to implementing career strategies for achieving personal and professional goals in todays complex business and media environment, The Power of Reputation demonstrates how your reputation is the key to your success. Komisarjevsky provides the perfect combination of thoughtful personal insight, interesting examples, advice from business leaders, and the specific steps needed so the reader can negotiate the dangerous shoals that can destroy even the most highly cultivated reputation. In an age that glorifies ephemeral celebrity, the author has written a book of substance and character that explains the importance of reputation.

Tobe Berkovitz, Ph.D., Associate Professor,
Boston University, College of Communication

There are too many people nowadays writing books about subjects they have only thought about. Chris Komisarjevsky isnt one of them. Chris Komisarjevsky has actively managed the reputations of many corporations during his long career as the head of public relations firms. The Power of Reputation will make you understand how important your good name is. And youll learn how to protect your reputation.

John Crudele, Financial Columnist, New York Post

In these times and in every career, reputation is king. Chris Komisarjevsky has done a masterful job in not only describing reputations impact, but also how to manage ones reputation. This book is essential reading for anyone who cares about their reputation. And thats virtually everyone.

Kevin Goldman, former Wall Street Journal media reporter
and author of Conflicting Accounts: The Creation and Crash
of the Saatchi & Saatchi Advertising Empire

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This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

ISBN : 978-0-8144-1798-0 (eBook)

Library of Congress Cataloging-in-Publication Data

Komisarjevsky, Chris.
The power of reputation : strengthen the asset that will make or break your career / Chris
Komisarjevsky.
p. cm.

Includes bibliographical references and index.
ISBN -13: 978-0-8144-1797-3
ISBN -10: 0-8144-1797-3
1. Career development. 2. Reputation. 3. Business ethics. I. Title.
HF5381.K625 2012
650.13dc23

2011045513

2012 Chris Komisarjevsky.
All rights reserved.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM , a division of American Management Association, 1601 Broadway, New York, NY 10019.

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Printing number
10 9 8 7 6 5 4 3 2 1

To my family

And to all those who believe
that reputation is to be treasured