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Paul R. Timm - 50 powerful ideas you can use to keep your customers

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Since publishing the first edition of this classic that has sold over 250,000 copies, the challenges of keeping customers-or creating customer loyalty-has become even more urgent. Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organizations that creatively apply a constant flow of small, customer-centered innovations see consistent and persistent strengthening of their customer base. This book will get all managers and employees thinking about the little things that can make all the difference. If everyone in an organization improves awareness of the simple yet powerful ideas in this volume, the company can and will see dramatic improvements in service and customer loyalty. The impact on the bottom line will be dramatic.

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title 50 Powerful Ideas You Can Use to Keep Your Customers author - photo 1

title:50 Powerful Ideas You Can Use to Keep Your Customers
author:Timm, Paul R.
publisher:The Career Press
isbn10 | asin:1564141551
print isbn13:9781564141552
ebook isbn13:9780585226576
language:English
subjectVocational guidance, Self-presentation, Job security.
publication date:1995
lcc:HF5381.T5664 1995eb
ddc:658.8/12
subject:Vocational guidance, Self-presentation, Job security.
Page 3
50 Powerful Ideas You Can Use to Keep Your Customers
2nd Edition
By
Paul R. Timm, Ph.D.
CAREER PRESS
3 Tice Road
P.O. Box 687
Franklin Lakes, NJ 07417
1-800-CAREER-1
201-848-0310 (NJ and outside U.S.)
FAX: 201-848-1727
Page 4
Copyright 1995 by Paul R. Timm
All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.
Note: Information given in this book is correct to the best of the authors' knowledge, but its accuracy is not guaranteed. Investment discussions are not meant to be advice, but a starting point for educated decisions.
50 POWERFUL IDEAS YOU CAN USE TO KEEP YOUR CUSTOMERS, 2ND EDITION
Cover design by Digital Perspectives
Printed in the U.S.A. by Book-mart Press
To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or MasterCard, or for further information on books from Career Press.
Library of Congress Cataloging-in-Publication Data
Timm, Paul R.
50 powerful ideas you can use to keep your customers / by Paul R.
Timm.2nd ed.
P. Cm.
Includes index.
ISBN 1-56414-155-1
1. Vocational guidance. 2. Self-presentation. 3. Job security.
I. Title. II. Title: Fifty powerful ideas you can use to keep your customers.
HF5381.T5664 1995
658.8'12-dc20Picture 2Picture 3Picture 4Picture 594-44541
Picture 6Picture 7Picture 8Picture 9Picture 10CIP
Page 5
CONTENTS
Section I
Service: The Master Key to Career Success
9
Picture 11
Who Are Your Customers and What Can They Do For You?
10
Picture 12
Good News and Bad News
13
Picture 13
The Terrible Cost of the Lost Customer
15
Picture 14
How Lost Customers Can Mean Lost Jobs
19
Picture 15
The Front-Line Team Makes All the Difference
20
Picture 16
Calculating the Cost of Your Lost Customer
21
Picture 17
The Magic of E-Plus Thinking
22
Picture 18
The Service Revolution Is Now
30
Section II
Powerful Ideas Anyone Can Use
31
To Get Off to a Good Start
32
Picture 19
1. Greet Them Like Guests
32
Picture 20
2. Talk to Customers With Your Eyes
33
Picture 21
3. Smile
34
Picture 22
4. Break the Ice
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