C. Ray Johnson - CEO logic: how to think and act like a chief executive
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CEO logic: how to think and act like a chief executive
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This book starts with the foundations of business success: the development of a business philosophy that works for you, and the strategic application of that philosophy in all areas of your endeavor.
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CEO Logic : How to Think and Act Like a Chief Executive
author
:
Johnson, C. Ray.
publisher
:
The Career Press
isbn10 | asin
:
1564143465
print isbn13
:
9781564143464
ebook isbn13
:
9780585250984
language
:
English
subject
Management, Chief executive officers, Career development.
publication date
:
1998
lcc
:
HD31.J553 1998eb
ddc
:
658.4
subject
:
Management, Chief executive officers, Career development.
Page 1
Ceo Logic
How to Think and Act Like a Chief Executive
By C. Ray Johnson
CAREER PRESS 3 Tice Road, P.O. Box 687 Franklin Lakes, NJ 07417 1-800-CAREER-1 201-848-0310 (NJ and outside U.S.) Fax: 201-848-1727
Page 2
Copyright 1998 by C. Ray Johnson
All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.
CEO LOGIC Cover design by Rob Johnson Design Printed in the U.S.A. by Book-mart Press
To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201-848-0310) to order using VISA or MasterCard, or for further information on books from Career Press.
Library of Congress Cataloging-in-Publication Data
Johnson, C. Ray, 1946 CEO logic : how to think and act like a chief executive / by C. Ray Johnson. p. cm. ISBN 1-56414-346-5 (hardcover). -- ISBN 1-56414-351-1 (Pbk.) 1. Management. 2. Chief executive officers. 3. Career development. I. Title. HD31.J553 1998 658.4--dc21 98-9505
Page 3
ACKNOWLEDGMENTS
I owe a debt of gratitude to those many who encouraged me to document in book form the mentoring advice that I've used with clients and in my own career to think through the fundamental responsibilities of CEOs and top managers. My hope is that the wisdom of my own mentors shines through, and to them I offer my heartfelt thanks.
Many people helped to shape and produce this book, and to them I'd like to express my appreciation. My publisher, Ron Fry, and his capable staff, Stacey A. Farkas, Anne Brooks, and Mike Gaffney were enthusiastic about the book and responsive to my needs. My manuscript developer, Sheryl Fullerton, helped to shape the manuscript by offering professional advice on both form and substance; and freelance editor, Dana Bell, provided expert editing feedback and advice. And most of all, my deepest thanks go to my friends and associates, many of whom are acknowledged in the book.
Page 5
CONTENTS
Preface: The Foundations and Disciplines of Management
7
Introduction
11
Part 1: The Foundations
19
Chapter 1: Thinking Like a Chief Executive Officer
21
Chapter 2: Planning Strategy and Making Decisions
56
Part 2: Management Organization and Execution: Disciplines
81
Chapter 3: Business Operations Planning: Define the Risks Worth Taking
83
Chapter 4: People Management: Never Try to Teach a Pig to Think
98
Chapter 5: Career Management: Control Your Own Destiny
127
Chapter 6: Sales: Keep It Simple and Understand It Completely
146
Chapter 7: Numbers: Don't Be Fooled by the "Accounting"
171
Page 6
Part 3: Cash, Crisis, and Opportunity
185
Chapter 8: Banking: Master Their Rules
187
Chapter 9: Cash Management: Keep the Lifeblood Flowing
203
Chapter 10: Tough Times and Turnarounds: Match the Cure to the Illness
217
Chapter 11: Acquisitions: Don't Buy It If You Can't Improve It
229
Part 4: Character, Ethics, Communication, and Wisdom
Chapter 13: Secrets: Wit and Wisdom from the Trenches
265
Chapter 14: Final Thoughts: Simple Truths from Great Complexities
274
Bibliography
279
Index
281
Page 7
PREFACE THE FOUNDATIONS AND DISCIPLINES OF MANAGEMENT
The management task is one of enormous challenges and, if done right, enormous rewards. But to meet the challenges of management in today's volatile marketplace, CEOs and managers at all levels need a new and complete mastery of both the foundations of solid management thinking and the practical application of the essential business disciplines.
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