21ST CENTURY CORPORATE CITIZENSHIP
A Practical Guide to Delivering Value to Society and Your Business
Dave Stangis and Katherine Valvoda Smith have undertaken a great service for all of us by laying out the essentials for any company to create both economic and social value simultaneously. How can line management integrate the needs and ideas of all stakeholders into product and service design and implementation? By activating positive disruption and entrepreneurship inside our corporations. Nowhere can you find a better roadmap for practical action that provides not only powerful examples and insights but an interactive guide that supports alignment and relevance to achieve the true value of Corporate Citizenship. The authors show that Corporate Citizenship done well enables conventional business success along with increased social and environmental impact. Accordingly, Corporate Citizenship can and should be managed like any other corporate function and doing so successfully can be a vital source of inspiration for all stakeholders. This is a must read for practitioners as well as business leaders.
Cheryl Kiser, Executive Director,
The Lewis Institute & Babson Social Innovation Lab
Now more than ever, business plays a critical role in helping solve some of our worlds toughest challenges. Understanding how to create real value that is authentic to the organizations purpose and embedded throughout is critical to enable impact at scale. This book provides fantastic guidance for any business leader looking to make a positive, lasting contribution and transform our world for the better.
Trisa Thompson, Chief Responsibility Officer, Dell
21st Century Corporate Citizenship: A Practical Guide to Delivering Value to Society and Your Business exemplifies the essential truth that aligning the interest of society with a business bottom line has never been more applicable or beneficial than in the 21st century corporate landscape. This book is a must read for both current professionals seeking to make more of an impact, as well as for students designing their corporate career path.
Liz Maw, CEO, NetImpact
21ST CENTURY CORPORATE CITIZENSHIP
A Practical Guide to Delivering Value to Society and Your Business
BY
DAVE STANGIS
KATHERINE VALVODA SMITH
United Kingdom North America Japan
India Malaysia China
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2017
Copyright 2017 Emerald Publishing Limited
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-78635-610-9 (Print)
ISBN: 978-1-78635-609-3 (Online)
ISBN: 978-1-78714-756-0 (Epub)
CONTENTS
FIGURES, TABLES, SIDEBARS, AND NOTES FROM THE FIELD
SIDEBARS
NOTES FROM THE FIELD
Wed like to thank all of the people working in companies who are out in the world doing excellent work every day. We are fortunate that several agreed to share their real-world experiences with us in this book. You can find their stories in the following locations:
Purpose as True North, Shannon Schuyler, PwC 9 |
Leveraging Your Companys Core Competencies in Corporate Citizenship Strategy, Christopher T. Lloyd, Verizon 23 |
The Role of Companies in Public Policy Debate, Dan Bross, Microsoft (retired) 29 |
Going Glocal: The Value of Local Perspectives in Global Corporate Citizenship, Tom Tropp, Arthur J. Gallagher & Co. 46 |
Stakeholders A Key Resource in Materiality? Analysis, Martha Patricia Herrera, CEMEX 63 |
Working Through a Merger: Yours, Mine, and Ours, Marlene M. Ibsen, The Travelers Companies, Inc. 104 |
Consider Corporate Citizenship Governance from the Beginning, Dave Stangis, Campbell Soup Company 108 |
Supplier Responsibility and Codes of Conduct, Tim Mohin, AMD 126 |
Nonprofit Board Service: The Triple Win, Anne Gross, KPMG U.S. 163 |
The Strategic Giving Test, Kate Rubin, United Health Group (retired) 173 |
2-Way Communication Drives Program Development, Lori Forte Harnick, Microsoft 189 |
How Reporting Can Help Improve the Management of Environmental and Social Impact, Rick Pearl, State Street 203 |
FOREWORD
From Denise Morrison
President and Chief Executive Officer
Campbell Soup Company
I am honored to contribute to the foreword of this book with Andy Boynton, Dean of Boston Colleges Carroll School of Management. 21st Century Corporate Citizenship: A Practical Guide to Delivering Value to Society and Your Business ties together important principles that have informed and guided my career.
As the CEO of Campbell Soup Company, I work with this books co-author, Dave Stangis, Campbells Vice President of Corporate Responsibility and Chief Sustainability Officer, to set our corporate citizenship agenda. I am thrilled Campbell was able to attract Dave, one of the fields most-respected professionals. He is passionately driven to make our company and the world better every day.
As a proud alumna of Boston College, I have also followed the admirable progress of the Center for Corporate Citizenship run by Daves co-author Katherine Valvoda Smith. My time as a BC undergraduate reinforced the importance of doing right while doing well. Those ambitions and values led me to Campbell, a company that embraces the values of service leadership and promotes them through our Purpose Real Food that Matters for Lifes Moments. Our Real Food philosophy embodies creating real food that is affordable and accessible for consumers, respecting the environment, and innovating to improve the quality of life and well-being of our customers and employees.
Our society stands at the intersection of global consumer demand, technology, environmental sustainability, and human well-being. With markets moving at the speed of ideas, its difficult to predict where the next disruptive innovation or seismic shift will happen. It is an interesting environment for a nearly 150-year old company with several of the worlds most recognized and respected brands. For me, building on the Campbell legacy to develop our 21st century corporate citizenship strategy has reinforced the business and social good that can be realized when we live our Purpose, not only in the short term, but also for generations to come. I believe you can make a profit and make a difference.
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