Joseph A. Covello - Your first business plan: a simple question and answer format designed to help you write your own plan
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Your first business plan: a simple question and answer format designed to help you write your own plan
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Your First Business Plan : A Simple Question and Answer Format Designed to Help You Write Your Own Plan
author
:
Covello, Joseph A.; Hazelgren, Brian J.
publisher
:
Sourcebooks, Inc.-inactive
isbn10 | asin
:
1570712190
print isbn13
:
9781570712197
ebook isbn13
:
9780585354927
language
:
English
subject
New business enterprises--Planning, Small business--Planning, Business planning, Proposal writing in business.
publication date
:
1998
lcc
:
HD62.5.C685 1998eb
ddc
:
658.4/012
subject
:
New business enterprises--Planning, Small business--Planning, Business planning, Proposal writing in business.
Page i
Your First Business Plan
A Simple Question and Answer Format Designed to Help You Write Your Own Plan
3rd Edition
Joseph Covello and Brian Hazelgren
Page ii
Copyright 1993, 1995, 1998 by Joseph Covello and Brian Hazelgren Cover design 1998 by Sourcebooks, Inc.
All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systemsexcept in the case of brief quotations embodied in critical articles or reviews, or in the case of the exercises in this book solely for the personal use of the purchaserwithout permission in writing from its publisher, Sourcebooks, Inc.
Published by: Sourcebooks, Inc. P.O. Box 4410, Naperville, Illinois, 60567-4410 (630) 961-3900 FAX: 630-961-2168
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
From a Declaration of Principles Jointly Adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
Covello, Joseph A, Your first business plan / Joseph A. Covello & Brian J. Hazelgren. 3rd ed. p. cm. Includes index. ISBN 1-57071-219-0 1. New business enterprisesPlanning. 2. Small businessPlanning. 3. Business planning. 4. Proposal writing in business. I. Hazelgren, Brian J., 1961-. II. Title. III. Series. 1998
Printed and bound in the United States of America.
VHG Paperback 10 9 8 7 6 5 4 3
Page iii
Contents
Overview
v
Introduction
vii
Chapter 1 Powerful Guidelines to Writing Your First Business Plan
1
Chapter 2 The First Pages
15
Chapter 3 General Company Description
21
Chapter 4 Present Situation
29
Chapter 5 Objectives Section
33
Chapter 6 Product/Service Section
37
Chapter 7 Market Analysis
41
Chapter 8 Marketing and Sales Strategies
47
Chapter 9 Management Section
57
Chapter 10 Financial Projections
67
Chapter 11 Executive Summary
73
Chapter 12 Appendix Section
77
Page iv
Chapter 13 Practical Tips
79
Chapter 14 Sample Business Plan
83
Glossary
137
Index
147
Page v
Overview
The information in this book is organized in the order of the sequence to be followed in writing your business plan. It includes details on how to research the market, where to find information, what kind of strategies to use, what potential financial resources are available, how the individuals capable of providing those resources will weigh the information you provide, and the importance they will place on certain items of information. You will learn where to be most persuasive and effective in presenting your business plan. For a more comprehensive look at several different business plans, please refer to the companion to this book entitled The Complete Book of Business Plans written by the same authors.
NOTE: BECAUSE OF EVER-CHANGING FEDERAL, STATE, AND LOCAL LAWS, RULES, AND REGULATIONS, PLEASE DOUBLE-CHECK ALL INFORMATION TO ASSURE YOU ARE IN COMPLIANCE.
Page vii
Introduction
If you are a business owner, a business manager, or going into business for the first time, you will at some point need to develop a business plan. Whether you need to raise capital or create a clearer focus for your organization, a business plan is as necessary as a road map to a traveler. The path to your final destination has a logical sequence; a good road map will allow you to reach your goal with less hassle and frustration. This book explains essential rules and strategies that you will need in order to develop a simple, yet valuable "road map" to a successful business.
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