Roth - The entrepreneur equation: evaluating the realities, risks, and rewards of having your own business

Finally! Someone asks the million-dollar questionand then answers it. It isnt about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book. Carol has been on all sides of entrepreneurship and objectively dishes out the cold hard truthbut in a way that leaves you feeling confident and empowered! A must-read for all would-be and all could-be entrepreneurs.

S HAMA K ABANI ,

Author of the bestselling The Zen of Social Media Marketing and president of the Marketing Zen Group

Why do so many entrepreneurs fail? Because they receive bad or incomplete (read: typical) advice on how to start and grow a business. Instead of risking your savings or your sanity, invest in The Entrepreneur Equation so you understand what it truly takes to thrive as a business owner both now and in the future.

E LIZABETH M ARSHALL ,

Co-author of The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite and founder, AuthorTeleseminars.com

The Entrepreneur Equation is the reality check you need, plus the entrepreneur success toolkit you wanta must read!

In an era where ideas are heralded as the be-all, end-all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses.

C AMERON H EROLD ,

Former COO of 1-800-GOT-JUNK? and CEO of BackPocketCOO.com

The Entrepreneur Equation is a best friends advice, risk management handbook and an entrepreneurs pre-qualification checklist all rolled into one. Its communicated in a heartfelt anecdotal style by someone who has been in the trenches and who truly cares about the people who aspire to be entrepreneurs. In typical fashion, Carol tells you what you need to know, then challenges you to take a hard look in the mirror before you make any decisions.

P AUL N IZZERE ,

former CEO and co-founder of Pelstar (Pelouze Division sold to Newell Rubbermaid) and president of Windsor Park, LLC

I wish Id had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone. Carol Roth tackles the question, Even though I can be an entrepreneur, should I, now or ever? with irreverence and a much needed dose of reality. If youre thinking about starting a business, already running a business that is not profitable, or you havent been able to take your business to the next level, this book is for you.

G INI D IETRICH ,

CEO of Arment Dietrich, Inc. and author, Spin Sucks

Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carols frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor.

L ORAL L ANGEMEIER ,

CEO/Founder of Live Out Loud, international speaker, and bestselling author of the Millionaire Maker three-book series and Put More Cash in Your Pocket

As an entrepreneur whos built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path as you ask yourself if you should be an entrepreneur and then do a true self evaluation of your potential for success.

P ERCY N EWSUM ,

President, Integrity Toys

Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in todays business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream.

A DAM K APLAN ,

Chief Portfolio Officer, Banyan Mezzanine

I get asked the question Should I start my own business? all the time, and Ive never known what to sayuntil now: Read Carol Roths book. Its a no-brainer, must-read for anyone who is even vaguely thinking of starting their own business.... In a sea of feel-good, yes-you-can books that lure people into mindlessly wasting their limited time and resources on business ideas that dont stand up, The Entrepreneur Equation stands alone as a masterful, compelling reality check that every would-be entrepreneur disregards at their peril.

L ES M C K EOWN ,

Author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success

Having run a publicly traded company myself, I know that taking the time to create a strategy for success is critical. By reading The Entrepreneur Equation, youll not only think differently about what entrepreneurship means for you but also create an opportunity to get the best, most successful return on your investment. This book is a must-read for every would-be entrepreneur.

H ARRY S CHULMAN ,

Past CEO of Applica, non-executive chairman of New Vitality and director of Amoena, Hancock Fabrics, and Backyard Leisure

In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees). In this book youll ask yourself the most relevant question of all, Is this for me? Reading this book is a critical step for anyone considering starting a business or re-evaluating their current business.

M ARTIN C HIMES ,

Serial entrepreneur, former CEO of Corporate Express Australia and chairman of Unistraw International LTD

Whether you are starting a business or even re-evaluating your current business, The Entrepreneur Equation is the best investment that you can make. Having worked closely with Carol, the book perfectly mirrors her no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed.

L AURA P ROVENZALE ,

Head of Consumer & Retail Investment Banking Group, Raymond James

Since I dont believe in traditional book endorsements, heres my un-endorsement: If you are sick of the B.S.-filled, fluffy, feel-good books that promise ten steps to success (but never deliver), you will find real value in The Entrepreneur Equation. Frank, refreshing, and credible, this book shows that entrepreneurship is not a one-size-fits-all journey and gives you real, practical information to help you succeed.

S COTT S TRATTEN ,

President of Un-Marketing and author of UnMarketing: Stop Marketing. Start Engaging

Carol delivers the reality check that todays entrepreneur needs to succeed.

JJ R AMBERG ,

Host of MSNBCs Your Business and CEO of Goodsearch.com

Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today. Before you start or move forward with your business, read this book.

L IZ S TRAUSS ,

Business Strategist and online real-ebrity, LizStrauss.com and Successful-Blog.com

Having built three businesses and advised countless entrepreneurs, I know for a fact that yesterdays advice wont help you grow a business in todays rapidly-changing economy. If you want to succeed now and in the future, invest in the