Sharma Shradha - Cut the Crap and Jargon

Im a strong believer in the first principles approach. Every entrepreneur has to find their own path, make their own roads and learn what they need to, first-hand. Having chronicled the journeys of thousands of entrepreneurs, Shradha, an entrepreneur herself, spells out these fundamentals in an engaging fashion. An excellent read for budding entrepreneurs and entrepreneurs in the trenches!Bhavish Aggarwal, co-founder and CEO, Ola

Hari is maniacal about flawless execution and has demonstrated the same passion while writing this book. I have always admired Shradha for encouraging and bringing out the best in entrepreneurs. This combination of an entrepreneur and a close ally is a cosmic coalition! These insights are priceless for entrepreneurs. Set in a typical Indian context and globally relevant, this must-read book delivers what it promises, sans the jargon!Hari Menon, co-founder and CEO, BigBasket

Hari and Shradha make a formidable combinationhe has worked with multiple start-ups while she runs her own start-up and has a ringside view of the ecosystem. The book is an amazing read not just for entrepreneurs but also for people working in start-ups or exploring opportunities in them. Unputdownable!Raghunandan G., co-founder at TaxiForSure, angel investor and start-up mentor

Hari and Shradha have been astute commentators of the start-up world over the past few years. With effective examples, the authors have provided a framework on aspects of culture and hiring, while explaining the frustrations of external capital and its attached strings. It is a framework that every first-time founder can adopt and more mature ones can reflect onKarthik Reddy, managing partner, Blume Ventures

This book, as the title promises at the outset, is extremely well grounded and a must-read for every aspiring and active entrepreneur. No one is better positioned to write such a book than Hari and Shradha, both passionate insiders of the start-up ecosystem for decades. Their insights take the reader through a journey of innumerable aha moments, all of which serve as guideposts for the best practices to embrace and the pitfalls to avoid. Their distilled wisdom is extremely relevant for all kinds of start-ups and cuts across industries and geographies. I heartily recommend this book to all those who live and breathe in start-up landfounders and investors, leaders and team membersSantanu Paul, CEO and MD, TalentSprint, and board member, National Payments Corporation of India (NPCI)

This book is a treasure trove of all the basic concepts that a start-up entrepreneur needs. There is a lot of great insight into hiring the right kind of people, setting up the right culture and leadership. The examples of what good looks like bring all these concepts down to earth. The book carries credibility because the authors have spent more than two decades between them working passionately in the trenches. I would strongly recommend this as a must-read for young entrepreneursMeena Ganesh, MD and CEO, Portea Medical and serial entrepreneur

Cut the Crap and Jargon is a masterpiece analysing the complexity that has found its way into the start-up scene. The book illustrates the lessons learnt from the start-up trenches and shows the way back to simplicity and the actual core of each start-upits innovation. A must-read!Eileen Trenkmann, project manager, Deutsche Gesellschaft fr Internationale Zusammenarbeit (GIZ) GmbH

We all love stories about overnight successes. In my world overnight successes are created by strong, bold, ambitious and perseverant founders, normally over a period of many yearslike the overnight success that Shradha Sharma created with YourStory in nine years. She shares her learnings here along with Hari who has been a great mentor to entrepreneursAngela De Giacomo, head of the Bissell Family Office and founder of WunderNova

This is a much-needed book that talks from experience garnered by being in the trenches. It provides the horseshoe-nails view of what makes a start-up a start-up. With first-hand experience provided through accounts of practitioners, the book provides a good mix of the hands-on and the conceptualSanjay Anandaram, angel investor, start-up mentor and adviser to funds

Cut the Crap and Jargon is a must-read and makes for exceptional reading. Its very pragmatic, and the complexities of the start-up world are explained in a simple and effective manner. Shradha and Hari have done an amazing job of putting this book together from their plethora of experiences in the media and start-up worldProfessor U.T. Rao, chairman, MICA Incubator

To all the amazing entrepreneurs who have touched our lives and made the journey enjoyable and memorable.

And to our families who have patiently tolerated all the chaos we injected into their lives and still been supportive all through.