Marc J. Schniederjans - Business Analytics Principles, Concepts, and Applications: What, Why, and How
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What, Why, and How
Marc J. Schniederjans
Dara G. Schniederjans
Christopher M. Starkey
Pearson
Associate Publisher: Amy Neidlinger
Executive Editor: Jeanne Glasser Levine
Operations Specialist: Jodi Kemper
Cover Designer: Alan Clements
Cover Image: Alan McHugh
Managing Editor: Kristy Hart
Senior Project Editor: Lori Lyons
Copy Editor: Gill Editorial Services
Proofreader: Katie Matejka
Indexer: Erika Millen
Senior Compositor: Gloria Schurick
Manufacturing Buyer: Dan Uhrig
2014 by Marc J. Schniederjans, Dara G. Schniederjans, and Christopher M. Starkey
Pearson Education, Inc.
Upper Saddle River, New Jersey 07458
For information about buying this title in bulk quantities, or for special sales opportunities (which may include electronic versions; custom cover designs; and content particular to your business, training goals, marketing focus, or branding interests), please contact our corporate sales department at or (800) 382-3419.
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Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America
First Printing: April 2014
ISBN-10: 0-13-355218-7
ISBN-13: 978-0-13-355218-8
Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educacin de Mexico, S.A. de C.V.
Pearson EducationJapan
Pearson Education Malaysia, Pte. Ltd.
Library of Congress Control Number: 2014931049
This book is dedicated to Miles Starkey.
He is what brings purpose to our lives
and gives us a future.
Marc J. Schniederjansis the C. Wheaton Battey Distinguished Professor of Business in the College of Business Administration at the University of Nebraska-Lincoln and has served on the faculty of three other universities. Professor Schniederjans is a Fellow of the Decision Sciences Institute (DSI) and in 20142015 will serve as DSIs President. His prior experience includes owning and operating his own truck leasing business.
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