Dr. Roxie Mooney - How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations

Everyone bringing a healthcare innovation to market needs an early adoption commercialization strategy.
Contact Dr. Roxie Mooney via email at .
Mention CoIQ20 in the email subject line to receive a free 20-minute strategy session.

E-mail:

20660 Stevens Creek Blvd., Suite 210

Cupertino, CA 95014

Copyright 2019, Dr. Roxie Mooney

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means other than through the AHAthat platform or with the same attribution shown in AHAthat without written permission from the publisher.

Please go to http://aha.pub/HealthcareInnovations to read this AHAbook and to share the individual AHAmessages that resonate with you.

Published by THiNKaha

20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014

https://thinkaha.com

E-mail:

First Printing: October 2019

Hardcover ISBN: 978-1-61699-337-5 1-61699-337-5

Paperback ISBN: 978-1-61699-336-8 1-61699-336-7

eBook ISBN: 978-1-61699-338-2 1-61699-338-3

Place of Publication: Silicon Valley, California, USA

Paperback Library of Congress Number: 2019911619

Trademarks

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Neither THiNKaha, nor any of its imprints, can attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as possible. The information provided is on an as is basis. The author(s), publisher, and their agents assume no responsibility for errors or omissions. Nor do they assume liability or responsibility to any person or entity with respect to any loss or damages arising from the use of information contained herein.

Dr. Rocky Dwyer and Dr. Melvia Scott: The research that grounds this book would not have been possible without your support in my doctoral journey at Walden University. You encouraged me to finish strong when I wanted to give up. I might be in ABD status if it wasnt for you.

Leo Mooney: Just when you think Ive accomplished all my dreams, there I go with another one. You have always been super supportive of my educational and career aspirations. I am grateful for your understanding, encouragement, and unceasing prayers. Thanks for being my biggest fan.

Granny: I appreciate the impact youve had on my life. You taught me generosity, perseverance, and instilled in me a strong sense of confidence. Those early days of me selling Avon with you at two years old paid off. Because of you, I believed I could and that I would. I am more grateful for you than I could ever express.

Aunt Lynne: You taught me what it means to be a woman. Fearless. Independent. Comfortable being me. I miss you every day.

Amanda Gaid, Brenda Barham, and Wendy Bacigalupi: To the writers at Legacy DNA, thank you for being a part of the living laboratory of all things CoIQfrom the early stages of my doctoral journey where these ideas were just seedlings to the full bloom of the CoIQ early adoption commercialization strategy blueprint, the CoIQ with Dr. Roxie video and podcast show, and the publication of this book. The truth is that I am not exactly sure where my thinking ends and yours begins. We have spent so much time scrutinizing these concepts together. Thank you, friends.

Amy McIntyre: You make everything beautiful. Your illustrations bring my thoughts to life and help our audiences better understand the world of commercialization of innovation (CoI).

Clients: Each of you has taught me so much about what it takes to transform an idea into a viable business. I am deeply honored and humbled to share the journey of building and growing your business with you.

Max Traylor and Katrina Busselle: Three simple yet life-changing words come to mind: digital, scalable, and residual. You are responsible for helping me scale our business and productize my expertise. I can never thank you enough for the push to do more with less.

Stacie Ruth: What a wild ridebeing the first client to experience our CoIQ Early Adoption Commercialization Strategy blueprint. You challenged me, validated product-market fit, and inspired new ideas to make me and the process better. Looking back, I couldnt have had a better pilot partner.

Arete Sisters: Oh to be truly known, accepted, and valued. The space weve shared over the years has shaped my heart and mind in more ways than you can imagine. So many conversations about learning and growing together as business women. I am inspired by your commitment to use your influence for the greater good, and Im grateful to be in your company.

For every health innovator who wants to increase their chances of market success.

The AHAthat/THiNKaha series is the CliffsNotes of the 21st century. These books are contextual in nature. Although the actual words wont change, their meaning will every time you read one as your context will change. Be ready, you will experience your own AHA moments as you read the AHA messages in this book. They are designed to be stand-alone actionable messages that will help you think about a project youre working on, an event, a sales deal, a personal issue, etc., differently. As you read this book, please think about the following:

After reading a THiNKaha book, marking your AHA messages, re-reading it, and marking more AHA messages, youll begin to see how these books contextually apply to you. AHAthat/THiNKaha books advocate for continuous, lifelong learning. They will help you transform your AHAs into actionable items with tangible results until you no longer have to say AHA to these momentstheyll become part of your daily practice as you continue to grow and learn.

Mitchell Levy, The AHA Guy at AHAthat