Donald Miller - Business Made Simple

Business Made Simple has transformed our company. We are gaining more traction than ever before and have clarity and purpose.

James Thorne, Quirk Growth

Business Made Simple helped me get my law practice off the ground. I learned to build and track revenue while providing quality service to my clients.

Mariah Street, Legacy Street Law

Business Made Simple helps me go into any company and make it successful.

Samidha Singh, Student

Business Made Simple is the perfect daily antidote for aspiring entrepreneurs who, in their pursuit of business success, overcomplicate, neglect, or just forget the basics.

Donald St. George, Sherlock Aviation Consulting

Business Made Simple is an essential part of my morning routine.

Craig Dacy, Craig Dacy Financial Coaching

Watching the Business Made Simple videos has been a great way to start the day. It gets me thinking about the important ideas to help me win from the first couple minutes of the day.

Stuart Montgomery, Twin Pines Lawn Care

2021 Donald Miller

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published by HarperCollins Leadership, an imprint of HarperCollins Focus LLC.

Any internet addresses, phone numbers, or company or product information printed in this book are offered as a resource and are not intended in any way to be or to imply an endorsement by HarperCollins Leadership, nor does HarperCollins Leadership vouch for the existence, content, or services of these sites, phone numbers, companies, or products beyond the life of this book.

ISBN 978-1-4002-0382-6 (eBook)

ISBN 978-1-4002-0381-9 (PBK)

Epub Edition December 2020 9781400203826

Library of Congress Control Number: 2020947602

Printed in the United States of America

20212223LSC10987654321

Ebook Instructions

In this ebook edition, please use your devices note-taking function to record your thoughts wherever you see the bracketed instructions [Tus Notas]. Use your devices highlighting function to record your response whenever you are asked to checkmark, circle, underline, or otherwise indicate your answer(s).

In memory of Brian Hampton, my publisher for fifteen years.

He taught me about books and business but mostly about

kindness and character. You are missed.

Feel free to read this book straight through. However, if youd like to slowly learn the concepts in Business Made Simple, visit BusinessMadeSimple.com/Daily to receive a daily video that will coincide with each days lesson. In only two months, you will get a business education many people pay tens of thousands of dollars for by attending business school. This book will transform you into somebody who has the practical skills to make and save yourselfand any organizationmoney. This book will teach you to lead a team, sell more product, and run a business.

Again, to receive the daily videos that accompany the entries in this book, visit BusinessMadeSimple.com/Daily or send a blank email to:

VIDEOS@BUSINESSMADESIMPLE.COM

To get the most from this book:

Watch one video per day for the next sixty days (weekends excluded).

Read the accompanying daily entry.

Practice what youve learned in your own company or the company you work for to become a value-driven professional.

* To receive daily videos in your email that align with the daily entries in this book, send a blank email to videos@businessmadesimple.com.

A solid business education should not cost tens of thousands of dollars and should focus on teaching practical skills that translate into business success. This book is designed to help you and your team become value-driven professionals. Value-driven professionals get more done in less time, create less stress and more clarity, and earn more for themselves and those they represent.

A team full of value-driven professionals is unstoppable.

We should not trust the masses who say only the free can be educated, but rather the lovers of wisdom who say that only the educated can be free.

EPICTETUS, Discourses, 2.1.2123a

Two candidates are up for a promotion. The new job is a leadership position that will require a broad range of skills.

Candidate one has a college degree from a prestigious university, loves people, has demonstrated a strong work ethic, and is devoted to the company.

When asked what they will bring to the table, candidate one says they will bring passion, a good attitude, and a willingness to be a team player.

Candidate two has already read this book and watched the accompanying videos. Not only this, but theyve taken a deep dive into the material and honed their skills in their previous position.

Even though they dont have a degree from a prestigious university, they know how to offer tangible value to any company.

When candidate two is asked what they will bring to the table, they say they will bring a set of core character traits that have proven to predict success. They will also bring a set of ten core competencies that will immediately make or save the company money. Listing the traits, they explain that:

They know how a business really works. They are not naive about the importance of the activity-to-output ratio and the importance of positive cash flow in each division.

They are a clear and compelling leader. They can align and inspire a team by guiding them through a process in which they create a mission statement and guiding principles.

They are personally productive. They have mastered a specific system they implement every day so they can get more done in less time.

They know how to clarify a message. They are able to guide a team through a framework in which they create a clear message promoting any product or vision so customers and stakeholders engage.

They understand how to build a marketing campaign. They can create a sales funnel that converts interested customers into buyers.

They can sell. They have mastered a framework in which they introduce products to qualified leads and consult with them until a valuable contract is signed.

They are great communicators. They can give a speech that informs and inspires a team, resulting in clear action that positively affects the bottom line.

They are good negotiators. They do not trust their gut when they negotiate. Rather, they follow a simple set of procedures that guides them to the best possible result.

They are a good manager. They know how to create a production process that is measured through key performance indicators that guarantee efficiency and profitability.

They know how to run an execution system. They have mastered a framework that ensures a high-powered team gets the right things done.

Two candidates answered the same question, but which candidate stands out?

Candidate two is going to get the promotion. And soon after, they are going to get a raise. And soon after that, they are going to get another promotion and another raise. Why? Because they have tangible skills that save their teams frustration and make themselves and the company money. In short, they are a terrific investment.