Martin Reeves - The Imagination Machine: How to Spark New Ideas and Create Your Companys Future

In The Imagination Machine, Martin Reeves and Jack Fuller take us on a jolly jaunt from cave paintings to AI-generated images, from the Princes of Serendip to the worldview of the Umwelt, from LEGO to Play-Doh and the founding ideas of Amazon and Disney. Prepare to be inspired.

BOB GOODSON , President, NetBase Quid

In an age when corporations are getting ever larger, business models are evolving faster, and artificial intelligence is changing the way we work, companies need imagination more than ever. Rather than treating imagination as an unruly art, Reeves and Fuller convincingly show how companies can systematically cultivate and harness it.

GARY HAMEL , coauthor, Humanocracy; Visiting Professor, London Business School

The Imagination Machine explains how the power of imagination can be kindled and harnessed. Its a must-read for every corporate leader or employee.

STEVE BLANK , entrepreneur; Adjunct Professor, Stanford University; and coauthor, The Startup Owners Manual

Before you can build the Next Big Thing, someone has to come up with the idea on which it is based. In this charming but thorough exploration of the role of imagination in business and society, Martin Reeves and Jack Fuller take us on a tour of what imagination is, why its so essential, and how you can cultivate it. A tonic for these highly uncertain times!

RITA M C GRATH , author, Seeing Around Corners; Professor, Columbia Business School

A truly inspiring and beautiful book. It not only explains how renewal from within is the key to sustaining long-term business success; it also gives business leaders the hands-on tools and methods to go about it.

GEORG KELL , Chairman, Arabesque; founder, United Nations Global Compact

The Imagination Machine is insightful and timely. As the pandemic has altered many work habits for good, and when the boundaries between management and leadership blur, imagination indeed becomes an increasingly necessary corporate resource.

MARCO ALVER , CEO, Snam

Martin Reeves has done it again. With Jack Fuller, he maps the future for business leaders with The Imagination Machinean incredibly practical and thought-provoking read on stoking imagination within corporations. In order for our companies to flourish in this post-Covid era, it would behoove us to act on these powerful concepts without delay.

JIM LOREE , CEO, Stanley Black & Decker

The Imagination Machine is a fascinating and practical guide on how to harness imagination to develop and implement transformational ideas, which are so needed in these fast-changing times.

SUSAN HAKKARAINEN , Chairman and CEO, Lutron Electronics

The Imagination Machine belongs in the library of any leader who is serious about developing an industry-leading innovation capacity.

JOHN HALEY , CEO, Willis Towers Watson

In the era of the Internet of Everything, competition between enterprises will become a competition to fuel the imagination of employees. Therefore, only by believing in human value maximization and turning employees from tools of implementation into autonomous entrepreneurs can we win. The Imagination Machine, which puts forward some powerful questions and propositions, is well worth reading.

ZHANG RUIMIN , Chairman and CEO, Haier Group

To create innovative solutions, organizations need both a mechanism that triggers employees imaginations and a system that transforms the ideas employees produce into practical, applicable projects. This book is a good reminder of the importance of fostering creativity in the workplace.

MASUMI MINEGISHI , Chairperson and former CEO, Recruit Holdings

In an age of VUCA, especially in light of the coronavirus pandemic, it is challenging for organizations in any sector, including NGOs, to innovate and keep innovation alive. Drawing on multidisciplinary insights, this book argues that imagination is upstream of innovation and articulates a six-step methodology for managing and stimulating imagination, providing a powerful set of tools to enable organizations to get the imagination machine up and running.

XU YONGGUANG , Founder, Project HOPE, China; Honorary President, Narada Foundation

How to Spark New Ideas and Create Your Companys Future

THE

IMAGINATION

MACHINE

MARTIN REEVES

JACK FULLER

HARVARD BUSINESS REVIEW PRESSBOSTON, MASSACHUSETTS