Chris Evans - The Intelligent Advertiser: More Customers, More Profit, More Impact

The Intelligent Advertiser

Advertising Handbook:

More Customers, More Profits, More Impact

Copyright 2019 by Traffic And Funnels, LLC

All rights reserved.

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Table of Contents

The "Guarantor"

Introduction

Taylor Welch & Chris Evans

First of all, let me make a bold promise

In the lending world, when a bank loans money they require a guarantor to sign the note; virtually guaranteeing that if push comes to shove, the bank will be paid back the money and will not lose anything.

Sometimes, there are multiple guarantors, also known as "co-signers."

Why am I spending the first few sentences of an advertising book talking about bank loans and guarantors?

Simply put, if you want complete and total freedom in your level of abundance, income, experiences, protection, and security in life, from where you live to where you vacation, to the level of lifestyle and lessons you can share with your loved ones

Advertising and the ability to advertise profitably is the single greatest guarantor you can find for securing all of those things.

It is the great stabilizer in business.

Advertising is why little companies can compete with big companies and win . It is the reason we are no longer stuck in a feudal system, forced to operate at the income range of our parents & grandparents.

It is the LEVELER in your finances and your impact.

If you want to cash in on the life most people only dream of, this book will teach you how to make your ADVERTISING ability the co-signer on that note.

Advertising is the only skillset I know of that can practically guarantee you wake up every day with more opportunity than you had before going to bed.

Hope you are ready to rumble, let's begin :-)

Advertising As An Income Stream

Taylor Welch

In our book " Wealth Secrets: How to Create Lasting Wealth Through Healthy Client Business ," we talked extensively about wealth and where it comes from.

I won't repeat the whole concept here (you can get a copy of this book at www.wealthsecretsbook.com). For now, I will briefly talk about the intersection of wealth & advertising. Take a guy like Warren Buffett, or any truly GREAT investor in the last 100 years

These are brilliant, brilliant men and women. They have asset-backed net worths north of twenty and thirty billion dollars. If you average their returns over the last 30 years the numbers come in like this:

18.7%

22%

13%

21.3%

Plenty of billionaire hedge fund managers are content with 5% annual returns.

Contrast this with the return on investment into something like advertising, and you get vastly different numbers.

Tanner: 4,700%

Cherylanne: 2,250%

Ryan: 6,000% and counting

This list could go on for a hundred recent clients.

Truthfully, it is not because they are smarter than Warren Buffet. It is because the model of advertising, when used as an income stream , is powerful and nearly unbeatable.

" But Taylor, didn't these examples already have businesses and you just used' advertising to make them bigger? "

Yes... and no.

I can recount many stories of people who have gotten good at the art of advertising, taken that skill set to another business, offered their services in exchange for money or equity and created massive income from that.

Think about it.

If you don't have a business, but you gather enough skill around advertising, you can approach any company in the world and say, " I will help you grow, for either a fee or for a slice of the upside. "

If you get a good business that's doing under a million dollars, they'll probably be willing to give you a slice of the upside, so they don't have to pay a ton of cash for the services.

Then you grow that business to $8,000,000 or $15,000,000 in annual revenue, and you are earning, let's say, 4% of total revenue as your fee that's a $600k client. Now, take ten of them, and you are creating some significant income that you can then use our book Wealth Secrets to generate wealth from.

This book is about advertising, particularly how to use advertising to create income streams for yourself.

In the last 6 months, Chris and I have gotten one of our businesses to 8-figures, started a brand new company (that's currently doing about $30k/month and growing), funded another that will do around $200k this year, and we're gearing up to help scale a real estate investing company

We are using the income streams flowing in from these ventures to acquire real assets that will appreciate over time. I remember reading a Robert Kiyosaki book a long time ago. He talked about how he wanted a new Bentley, and the car was going to cost him $200,000.

According to his story, he had the money, and he could have liquidated $200,000 from his assets to pay for the car. Instead, he used "Financial Intelligence" (which is the name of the particular book I read this story in) to create the $200,000. Here's how it went down.

He called his broker and told him he needed to turn $200k of gold & silver assets into $450k.

It took eight months, and his broker called him back and said, " You can buy your Bentley. " They did this by moving a portion of the money into higher yield (albeit higher risk) assets that appreciate faster than gold.

When the eight months was up, Kiyosaki pulled out $250k of the higher yield asset and bought his Bentley. When he drove the car off the lot, he still had his original $200k in gold/silver assets. I remember reading this and thinking, " Did he just pay for a Bentley by... creating money? " It seemed insane. I wondered if one day I could do something like that.

" You could have anything you want, " I thought. It lit me up for a long time.

Fast forward four years

Chris and I recently wanted to take a vacation to the Dominican Republic, see the beach, and reward some people on our sales team for a job well done. It was going to cost us around $30,000 for first-class flights, hotels, food, etcetera.

We had the money to pay for it with no issues, but instead, we decided to hold a small training event at a beautiful resort on the beach. We advertised it for three weeks and told people we would only let six people come to the training, for $5,000 each.

Cost of the trip: $30k

Revenue from the trip: $30k

We paid for the trip with money we created, just like Kiyosaki did.

That's pretty cool, right? However, it doesn't stop there. We took the recordings, packaged it up into a nice bundle, and sold these recordings for $3,000 each. It was a great deal, and a terrific investment if somebody wanted to learn how to master high ticket sales. Over the next few years, we will sell thousands of these recordings.

A vacation to the Dominican Republic Costs paid for in advance Profit from the trip: $3-5 million

We are doing the same thing this fall, except we're going to Paris. My wife has always wanted to go, Chris and his family love Paris, so we thought, " Why not? The trip will cost us more, around $70,000, but we are opening up 20 seats at $5,000 per. This will easily cover the cost of everything including flights, room & board, and food.

As I was reviewing my notes for this chapter, I realized we have been doing the same thing Kiyosaki talked about years and years ago except the vehicle we have used is not stocks, not gold, not silver it's advertising .

Also, the timeline is not eight months; it's 30 days .

The power of advertising when you learn to control it is utterly superior to any other investment class you will find on this planet. In this book, you will find more than "tactical" strategies for advertising. The material you're going through now contains a way of thinking so that you can create the requisite income for whatever you want in life.

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