Stephen P. Robbins - Management

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The rights of Stephen P. Robbins and Mary K. Coulter to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

Authorized adaptation from the United States edition, entitled Management, 15th Edition, ISBN 978-0-13-558185-8 by Stephen P. Robbins and Mary Coulter, published by Pearson Education 2021.

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British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

10 9 8 7 6 5 4 3 2 1

Print ISBN 10: 1-292-34088-6
Print ISBN 13: 978-1-292-34088-3
eText ISBN 13: 978-1-292-34585-7

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To my wife, Laura
Steve

To my husband, Ron
Mary

Welcome to the 15th edition of Management. First published in 1984, this book has become one of the worlds most popular introductory management textbooks. Its used by hundreds of US colleges and universities; its translated into Spanish, French, Russian, Dutch, Bahasa, Korean, and Chinese; and there are adapted editions for Australia, Canada, India, and the Arab World.

Weve added a number of new topics to this 15th edition of Management. The following overview highlights some of those topics.

Globalization has long been promoted by economists and the media as a win-win proposition for all countries. However, recent developments have challenged this belief and indicate signs of growing anti-globalization attitudes. provides a history of globalization and the growth of a nationalism movement.

The recent me-too movement has drawn global attention to gender inequities in the workplace and revealed organizational cultures that are hostile to women. In , gender inequities in the workplace are reviewed.

This edition provides insights into how social media is reshaping management practicesincluding ethical behavior, communication, motivation, and control.

Big data, analytics, and artificial intelligence are changing how managers make decisions and design their organizations. The topic is addressed in several chapters of this edition.

Chapter 1

• Rewrote Why Are Managers Important?

• New Managerial Challenge: Focus on Disruptive Innovation

• New Managerial Challenge: Focus on Ethics

• New Managerial Challenge: Focus on Political Uncertainty

• New: Employability Skills

• Added Learning from Failure box: Successful Managers Learn from Their Failures

History Module

• Updated to Include Technology/Computerization Era

Chapter 2

• New: Decision Styles

• New: Big Data, AI, Analytics

• New: Machine Learning, Deep Learning

• Added Learning from Failure box: James Dyson: A Man of a Thousand Failures

Chapter 3

• Expanded Discussion of Environmental Uncertainty

• Expanded Discussion of Elements in the Specific Environment

• Added Learning from Failure box: A Corrupt Culture at Wells Fargo

Chapter 4

• Total Rewrite to Reflect Growing Anti-Globalization Movement

• Added Learning from Failure box: Disney Learns That France Isnt Florida

Chapter 5

• New: Me-Too Movement and Gender Diversity

• New: Critical Questions About Diversity

• Added Learning from Failure box: Dennys Answer to Its Diversity Problem

Chapter 6

• New: Social Responsibility and Economic Performance

• New Current Issues: Protecting Whistle-Blowers

• New Current Issues: Social Media and Social Responsibility

Chapter 8

• New: Virtual Reality as a Planning Tool

• Added Contingency Factors in Planning

• Added Learning from Failure box: US Army Corps of Engineers and

• Hurricane Katrina

Chapter 9

• New Competitive Advantage: Mass Customization

• New Competitive Advantage: Social Media

• Added Learning from Failure box: Coke Panics After the Pepsi Challenge

Chapter 10

• New: A Hybrid Path to Entrepreneurship

• Added Learning from Failure box: The Third Time Is a Charm for Vera Wang

Chapter 11

• Added Learning from Failure box: Working at Home Doesnt Work at IBM