Maria Ross - Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

Praise for Branding Basics for Small Business

Marketing no longer means advertising, and brand no longer means logo. Your brand is thepromise, the experience, the interactions, and the expectation people have foryou. Maria Ross understands this, and teaches you how to think about thisessential element of your business.

Seth Godin

Author of Meatball Sundae andLinchpin

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Maria Ross makes it clear that branding isnt just forbig companies, rich companies, or consumer companies. Its for your company. Ina single readable volume, she shows you how to separate yourself from the packand win.

Marty Neumeier

Author of The Brand Gap, Zag,

and Metaskills: Five Talents forthe Robotic Age

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Match your authentic purpose with the courage to serveonly the right customer (not any customer). Thats the essence of a successfulbusiness you will fall in love with. Marias book is the recipe for gettingthere. Dig in!

Mike Michalowicz

Author of The Toilet Paper Entrepreneur,

The Pumpkin Plan, and Profit First

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Creating content that captivates customers,differentiates your organization and drives sales is vital today. But the firststep is getting crystal-clear on your brand strategy. Before you dive into thetactics to produce random acts of content, read this book!

Ann Handley

Chief Content Officer of MarketingProfs

Co-author of Content Rules:

How to Create KillerBlogs, Podcasts, Videos, Ebooks

(and More) that EngageCustomers and Ignite Your Business

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Maria Ross cuts through the fluff and explains whystrong brands are built on customers experiences and not on huge advertisingbudgets. Complete with real examples from top companies, this book is a roadmapleading small businesses and entrepreneurs in the right direction.

Adam Sutton

MarketingSherpa.com

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(This book) is a wise and recommended read, not to bemissed by any small business.

Midwest Book Review

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Such a wide and clear scope on what makes successfulbrands sosuccessful. Great coverage. And great inspiration to be true to yourvalues and think big.

Danielle LaPorte

Author of The Fire Starter Sessions:

A Soulful + PracticalGuide to Creating Success on Your Own Terms and The Desire Map

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Any organization looking to bemore successful and get to the next level will benefit from the smart insightsand fascinating, real-world stories in this book. Building a brand isnt easy,nor is managing an existing brands reputationespecially in this time ofonline reviews and social media wildfire. Whether youre trying to figure outwhat a brand is, thinking about rebranding, or ready to blast your brand full speed ahead, Maria cuts to thechase and tells you everything you need to know. This is invaluable foreveryone, especially organizations with limited time and resources that needresultsfast.

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Whitney Keyes

Professor of strategiccommunications and global reputation management, Seattle University

Author of Propel: Five Ways to Amp Up

Your Marketing and AccelerateBusiness

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As someone who has worked with thousands of smallbusinesses, I have seen the lack of a clear, focused brand strategy causepeople to waste time, energy, money, and to flounder in the marketplace. Neverfear, Maria breaks down branding so that anyone with a business, or who isthinking of launching a business, can understand why an investment in brandingis make or break for creating a thriving business. Dont launch without it!

Beth Schoenfeldt

Founder & CEO, FundedBuy

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With Branding Basics for Small Business, MariaRoss offers a clear + compelling definition of what a brand really is: Yourcompanys reputation, personality, and reason for beingall rolled into onepackage. If your package is less than phenomenal -- or long overdue for are-boot -- this book is a little treasure. Dive in.

Alexandra Franzen

Writer, Workshop Leader, and

Author of 50 Ways to Say Youre Awesome

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So many small businesses and entrepreneurs areintimidated and overwhelmed by the concept of branding. What is it? Where do Istart? What does it even mean? Maria Ross breaks down branding into easy,doable steps and her writing is engaging, fun and jargon-free. This is amust-read for anybody whos struggling with who to market to and how to reachthem.

Sarah Von Bargen

Blogger, Writer, and Internet Awesome-ifier

sarahvonbargen.com

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