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An Introduction to Management Consultancy

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An Introduction to Management Consultancy
An Introduction to Management Consultancy Marc G Baaij - photo 1
An Introduction to Management Consultancy
  • Marc G. Baaij
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  • Los Angeles
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SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 3

SAGE Publications Ltd

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London EC1Y 1SP

SAGE Publications Inc.

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Thousand Oaks, California 91320

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Marc G. Baaij 2022

Apart from any fair dealing for the purposes of research, private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may not be reproduced, stored or transmitted in any form, or by any means, without the prior permission in writing of the publisher, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publisher.

All material on the accompanying website can be printed off and photocopied by the purchaser/user of the book. The web material itself may not be reproduced in its entirety for use by others without prior written permission from SAGE. The web material may not be distributed or sold separately from the book without the prior written permission of SAGE. Should anyone wish to use the materials from the website for conference purposes, they would require separate permission from us. All material is Marc G. Baaij, 2022.

Library of Congress Control Number: 2021943759

British Library Cataloguing in Publication data

A catalogue record for this book is available from the British Library

ISBN 978-1-5297-5843-6

ISBN 978-1-5297-5842-9 (pbk)

Editor: Matthew Waters

Assistant editor: Jasleen Kaur

Production editor: Sarah Cooke

Copyeditor: Christine Bitten

Proofreader: Lynda Watson

Marketing manager: Lucia Sweet

Cover design: Francis Kenney

Typeset by: C&M Digitals (P) Ltd, Chennai, India

Printed in the UK

At SAGE we take sustainability seriously. Most of our products are printed in the UK using responsibly sourced papers and boards. When we print overseas we ensure sustainable papers are used as measured by the PREPS grading system. We undertake an annual audit to monitor our sustainability.

Dedication

For Ellen and Sophie

About the Author
Marc Baaij is an Associate Professor of Strategic Management at the Rotterdam School of Management (RSM) at the Erasmus University Rotterdam in the Netherlands. Previously he worked for the Boston Consulting Group (BCG) as Manager of Research and Strategy Consultant. Marc specializes in methods and techniques for strategy development and implementation, with a focus on stakeholder management and strategic foresight development. He has written professional books and scientific articles on strategic management, management consultancy, and structured problem solving. Besides teaching bachelor, master, and MBA students, Marc also provides open and in-company training in Structured Problem-Solving and communication for managers, consultants, and other business professionals. He also serves as a soundboard for managers in cases of strategy development and implementation. Marc holds a Masters degree in economics and is a PhD in strategic management.
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