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Keith Ferrazzi - Competing in the New World of Work: How Radical Adaptability Separates the Best from the Res

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This is an inspiring must-read for every leader in the post-pandemic economy - photo 1

This is an inspiring must-read for every leader in the post-pandemic economy! Competing in the New World of Work provides compelling, research-based methods for how to maximize collaboration and inclusion within your team, how to anticipate change and pivot toward new opportunities, and how to make your organization radically adaptable to a future thats coming at you faster than you think.

JACK CANFIELD, founder, Transformational Leadership Council; coauthor, The Success Principles

Every new era opens with its crystallizing crisis. World War II accelerated aviation by twenty years, sparking the jet age that transformed travel. The pandemic accelerated the transformation of work. Ferrazzi has written the bible on the fluid adaptability that organizations now need to survive and thrive.

SCOTT COOK, cofounder, Intuit

If you read one business book about leading your company in the post-pandemic world, this should be the one. Competing in the New World of Work elegantly coaches you on the leadership competency necessary to support a high-performance team in this new world. Youll learn how to collaborate, how to retain talent, how to see around corners, and how to thrive in an age of disruption. Dont go back to the old rules of workread this book and go forward!

PETER H. DIAMANDIS, founder and Executive Chairman, XPRIZE and Singularity University; New York Times bestselling author, Abundance, Bold, and The Future Is Faster Than You Think

Competing in the New World of Work is a fascinating examination of what it means to successfully adapt and compete in the post-pandemic era. Ferrazzi and his team have delivered a timely and powerful guide to help readers navigate and thrive in this unprecedented period of opportunity.

TAMI ERWIN, CEO, Verizon Business

The post-pandemic world will require a renewed take on teamwork, and Competing in the New World of Work should be required reading for leaders at all levels. From teaching you how to collaborate exponentially to managing your teams resilience in an era of constant stress, Ferrazzis latest book provides compelling, research-based methods for how to upskill your team leadership competency throughout the organization.

JIM FITTERLING, Chairman and CEO, Dow

In a turbulent world, you have three options. You can resist change and become obsolete, react to change and struggle to survive, or anticipate change and adapt in advance. This is a hands-on guide for choosing the third path.

ADAM GRANT, #1 New York Times bestselling author, Think Again; host, TED podcast WorkLife with Adam Grant

Unsurprisingly, Ferrazzi has done it again! His new book, Competing in the New World of Work, so beautifully describesand teaches you how to developthe leadership competencies necessary to help you and your team radically adapt for this new post-pandemic, hybrid world. The future of work is now, and this is a must-read for every leader and entrepreneur.

MINDY GROSSMAN, President and CEO, WW International

A new world and new way of working are here. Ferrazzi, Gohar, and Weyrich deliver an excellent blueprint for success that we, as leaders across industries, will find beneficial as we continue to manage change in an ever-evolving, agile world.

CECE MORKEN, CEO, Headspace Inc.

Winning today means being prepared for tomorrow. Only highly adaptive organizations that embrace new models and make the critical connection points between people, products, and processes are positioned to lead the future. Ferrazzis articulation of what it takes to prepare for this exciting future is equal parts prophetic and practical.

DIRK VAN DE PUT, Chairman and CEO, Mondelz International

HOW RADICAL ADAPTABILITY SEPARATES THE BEST FROM THE REST

COMPETING IN THE WORLD OF WORK KEITH FERRAZZI KIAN GOHAR AND NOEL WEYRICH HARVARD BUSINESS - photo 2 WORLD OF WORK

KEITH FERRAZZI

KIAN GOHAR, AND NOEL WEYRICH

HARVARD BUSINESS REVIEW PRESS

BOSTON, MASSACHUSETTS

HBR Press Quantity Sales Discounts

Harvard Business Review Press titles are available at significant quantity discounts when purchased in bulk for client gifts, sales promotions, and premiums. Special editions, including books with corporate logos, customized covers, and letters from the company or CEO printed in the front matter, as well as excerpts of existing books, can also be created in large quantities for special needs.

For details and discount information for both print and
ebook formats, contact ,
tel. 800-988-0886, or www.hbr.org/bulksales.

Copyright 2022 Ferrazzi Greenlight, Inc.

All rights reserved

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to , or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

The web addresses referenced in this book were live and correct at the time of the books publication but may be subject to change.

Library of Congress Cataloging-in-Publication Data

Names: Ferrazzi, Keith, author. | Gohar, Kian, author. | Weyrich, Noel, author.

Title: Competing in the new world of work : how radical adaptability separates the best from the rest / by Keith Ferrazzi, Kian Gohar, and Noel Weyrich.

Description: Boston, MA : Harvard Business Review Press, [2021] | Includes index.

Identifiers: LCCN 2021034686 (print) | LCCN 2021034687 (ebook) | ISBN 9781647821951 (hardcover) | ISBN 9781647821968 (ebook)

Subjects: LCSH: Organizational change. | Organizational effectiveness. | COVID-19 Pandemic, 2020Economic aspects. | Industrial management. | Success in business. | Organizational behavior.

Classification: LCC HD58.8 .F47 2021 (print) | LCC HD58.8 (ebook) | DDC 658.4/06dc23

LC record available at https://lccn.loc.gov/2021034686

LC ebook record available at https://lccn.loc.gov/2021034687

ISBN: 978-1-64782-195-1

eISBN: 978-1-64782-196-8

To the endlessly radically adaptable team at Ferrazzi Greenlight.
In the years to come, may we continue to co-elevate and transform the teams who transform the world.

Contents
  1. A sustainable model for leading continuous change in the new world of work
  2. The new work rules for high performance through virtual, remote, asynchronous, and hybrid working styles
  3. Fast, flexible team leadership with the focus on the customer
  4. Shared responsibility and accountability for team members health and well-being
  5. Identify what you need to do today to succeed tomorrow
  6. Experiment with new technologies and frameworks to fast forward your organization
  7. Use new labor models to get work done in new ways
  8. Support the perpetual evolution of the organization as a radically adaptable organism
Radical Adaptability

Black Rock Desert in northern Nevada is probably the worst place on earth for thousands of people to gather during the last week of August. Midday temperatures on the lifeless salt flats hover near 110F. The nearest electrical connections and running water taps are almost ten miles away. You need goggles and a face mask for protection from the sudden dust storms with their fifty-mile-per-hour winds. And yet, since 1991, Black Rock Desert has drawn as many as eighty thousand people annually to the Burning Man celebration.

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