Melissa Daimler - ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

Praise for

ReCulturing

Many organizations and leaders talk about organizational culture at great lengths but dont quite know what it means. In ReCulturing, Melissa Daimler reboots the diluted and vague definitions of organizational culture and reframes it as something we do rather than something we have. This is a must-read for leaders grappling with the question of how to truly build and sustain a great culture.

CHIP CONLEY
New York Times bestselling author, former Airbnb Strategic Advisor, founder of Modern Elder Academy

In her insightful new book, Melissa Daimler shows how to nurture and grow a thriving culture through behaviors, processes, and practices that align with your values on the wall. Having worked with both successful and spectacularly unsuccessful high-profile companies, Melissa knows firsthand what works and what doesnt. She even includes a final chapter on how to re-culture your own life. This book is a must-read for anyone with a role in shaping organizations.

KEN BLANCHARD
coauthor of The New One Minute Manager and Simple Truths of Leadership

ReCulturing is for any leader looking to create or evolve an organizational culture that is healthy, purpose-driven, and strategically valuable. Melissa shares hard-won wisdom about what culture really is and how to connect it to strategy, purpose, and learning.

TONY BINGHAM
President and CEO, ATD

We leveraged ReCulturing at Pixar as we connected our values and leadership behaviors to our creative content and how we lead at Pixar. This book is filled with examples, stories, and a road map for how to implement it in your organization.

REEMA BATNAGAR
Chief People Officer, Pixar

Almost every leader I know is questioning what organizational culture looks like in todays hybrid workplace and Melissa Daimlers ReCulturing could not have come at a more pivotal time. ReCulturing offers a road map for companies in all stagesfrom startups who are designing culture for the first time to larger, global companies wanting to evolve their culture with their business.

HEIDI ROIZEN
Partner, Threshold Ventures

Melissa provocatively invites both culture and strategy to eat breakfast together instead of the infamous suggestion for culture to eat strategy. These two work together along with purpose. ReCulturing helps us understand the importance of these linkagespurpose, strategy, and cultureand how they can work together to drive organization and employee success.

BRENDA SUGRUE
Global Chief Learning Officer, Ernst & Young

At the heart of good management is a good relationship. Even though relationships dont scale, culture does. When a leader cares personally about each direct report and so challenges them directly, they model radical candor and build a positive culture. Melissa has been at some companies where this happenedand shes also been through the school of hard knocks. She distills her learnings so you can learn the easy way what she had to learn the hard way.

KIM SCOTT
author of the New York Times bestseller Radical Candor and Just Work

Melissa Daimler is one of the most experienced and adept organizational culture wrestlers on the planet. She has seen the good, the bad, and the ugly first-hand during her remarkable career. ReCulturing is packed with proven solutions for bolstering performance and humanity. It is the most useful book I have ever read about how to launch, sustain, and repair an organizational culture.

ROBERT I. SUTTON
Stanford professor and New York Times bestselling author of seven books including The No Asshole Rule and Scaling Up Excellence

Designing and building an organizational culture starts with leaders. ReCulturing is the playbook for developing both strong, healthy cultures and emotionally agile leaders.

SUSAN DAVID
#1 Wall Street Journal bestselling author of Emotional Agility and award-winning Harvard Medical School psychologist

As leaders examine what organizational culture looks like in todays hybrid workplace, ReCulturing couldnt have come at a better time. This book is a road map for companies in all stagesfrom startups to global enterprisesthat want to build a successful, high-impact workplace in which employees thrive.

DORIE CLARK
Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business

ReCulturing presents several seminal ideas. It is a gripping playbook for both executives and entrepreneurs. The ideas are relevant for well-established firms and the newest startups. It connects culture with strategy, purpose, and learning in a way not done before, beyond pool tables, free sushi, and donuts. This identifies the practical steps to build a culture that positively impacts all stakeholders.

JACK ZENGER
CEO, Zenger Folkman, and bestselling author of The New Extraordinary Leader

When employees assess whether to stay with a company, a leading factor tends to be the culture. Unfortunately, many leaders only have vague definitions or ideas of what culture really is and how to impact it. In Reculturing, Melissa Daimler offers a reframe about culture and provides the modern playbook for building a workplace in which employees have a meaningful experience and the organization has impactful results.

MAZEN RAWASHDEH
Senior Vice President, CTO, eBay

Melissa Daimler dares us to reset our mindset about culture. Teasing out compelling learnings from more than 25 years of experience, ReCulturing digs deep into the core principles and beliefs of great cultures and provides a practical road map to success.

BRIAN J. MILLER, EDM
Chief Talent, Diversity and Inclusion Officer, Adobe

We dont have culture, we make culture. As we all look to navigate this next era of work, Melissa writes a timely and important book that will help us reframe what culture should be in todays workplace.

KATIE STANTON
founder and General Partner, Moxxie Ventures

In ReCulturing, Melissa takes on the amorphous world of organizational culture and provides a practical approach to continuously examining and revising culture to support business success. She provides extremely useful tools, examples, and road mapstaking the mystery (and frustration) out of culture workmaking this a valuable resource for leaders and HR experts alike.

KAREN MAY
former Vice President of People Development, Google

The richness of Melissa Daimlers examples from companies like Adobe, Twitter, and WeWork make this a captivating read as well as a brilliantly applicable guide to defining the specifics of a workplace culture.

BRUCE DAISLEY
former Vice President, Twitter, and bestselling author of Eat Sleep Work Repeat

ReCulturing is right on target about defining a process of building your organizations culture to gain competitive advantage. As technologies, markets, and economies change, every company must define its culture to achieve its strategy and to attract talent. The competition for talent is the new firing line of competition, and Melissa Daimler provides a road map to win in this competition.