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Frederic Kerrest - Zero to IPO: Over $1 Trillion of Actionable Advice from the Worlds Most Successful Entrepreneurs

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Zero to IPO: Over $1 Trillion of Actionable Advice from the Worlds Most Successful Entrepreneurs: summary, description and annotation

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From the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion worth of advice from some of the worlds most successful and recognizable entrepreneurs.

Over the past 20 years, first as an early employee at Salesforce and later as a cofounder of Okta (a publicly traded software company now valued at over $40 billion), Frederic Kerrest has met the most successful entrepreneurs and investors in Silicon Valley and beyond. Hes discussed every angle of entrepreneurship with themwhat works, what doesnt, and what to do when things get roughand hes taken notes. The result is this unmatched blueprint for building and growing a business, drawn from his own experience as well as that of his fellow visionaries and business leaders, who have collectively built over $1 trillion worth of wealth for themselves and their investors. They include Marc Andreessen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastian Thrun (Udacity), and dozens of other luminaries.

These ideas and practices arent taught in business schools. Theyve been learned the hard way, through trial and error in the real world of business. Kerrest has battle-tested them himself, so he knows their power. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPOand beyond.


The author is the Co-founder and COO of Okta (NASDAQ: OKTA), currently a public valuation of 22.68 billion as of 4/20/2022.

Frederic Kerrest: author's other books


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Praise for Frederic Kerrest and Zero To IPO This book will inspire a whole - photo 1

Praise for Frederic Kerrest and

Zero To IPO

This book will inspire a whole generation of CEOs and founders.

MARC ANDREESSEN, Cofounder and General Partner at Andreessen Horowitz

A gold mine of valuable, practical, and actionable advice, Zero to IPO is a must-read for anyone with an entrepreneurial spark.

BRIAN HALLIGAN, Cofounder and Executive Chairman of HubSpot

If youre an aspiring founder, start with this book and keep it within easy reach as youre building and growing your business. Refreshingly candid and straightforward, its an indispensable resource you and your team will constantly draw from.

SHELLYE ARCHAMBEAU, Fortune 500 board member, former CEO of MetricStream, and author of Unapologetically Ambitious

In Zero to IPO, Frederic Kerrest reveals the guts and glory of entrepreneurship. He transports you through its highs, lows, and anxiety-ridden in-betweens for an enlightening and wildly entertaining read.

EMILY CHANG, Host and Executive Producer of Bloomberg Technology and author of Brotopia

The world needs more entrepreneurs. If youre dreaming of starting a business, Zero to IPO will not only inspire you but empower you with the necessary knowledge and confidence to make your dream a reality.

HARRY HURST, Founder and Co-CEO of Pipe

Weve been fortunate enough to learn from many great founders over time, many of whom are captured in Zero to IPO.

MELANIE PERKINS, Cofounder and CEO of Canva

A huge success hack, Zero to IPO will save entrepreneurs precious years of trial and error because theyll be able to learn from dozens of business leaders before they even get started.

JEREMY BLOOM, Cofounder and CEO of Integrate, National Ski Hall of Famer, and two-time US Olympian

Copyright 2022 by Jacques Frederic Kerrest All rights reserved Except as - photo 2

Copyright 2022 by Jacques Frederic Kerrest. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-427767-4
MHID: 1-26-427767-9

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-427766-7, MHID: 1-26-427766-0.

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All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, securities trading, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

From a Declaration of Principles Jointly Adopted by a Committee of the
American Bar Association and a Committee of Publishers and Associations

TERMS OF USE

This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

To every entrepreneur battling the odds, trying to turn their vision into reality.
The world needs you.

Zero to IPO Over 1 Trillion of Actionable Advice from the Worlds Most Successful Entrepreneurs - image 3

One hundred percent of any financial profits I receive from this book will go to BUILD.org, an organization that uses entrepreneurship to ignite the potential of youth from under-resourced communities, and to The Hidden Genius Project, which trains and mentors Black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and their communities.

CONTENTS
INTRODUCTION

I t was July 2011 when I realized I had failed.

I was driving my ailing, 17-year-old Honda Accord down Harrison Street in San Francisco, and the heavy, gray blanket of summer fog seemed to press down on the city, and on me particularly. I considered just heading back to my apartment and not showing up for the meeting. After all, what was there to say? Our business was doomed.

I had started Okta with my friend Todd McKinnon in 2009. It was a pretty simple idea. We both believed business software was going to move online. The days of getting CD-ROM install discs would end soon. Eventually, somebody had to make sure that we could all sign in to software as it moved online. That had to be useful, right?

Todd and I walked into the small conference room at our cramped office where our board of directors was waiting. They had no idea that the news we were going to share would mean they were about to lose all the money they had bet on us. I tried to remember the moment, to lodge those smiles in my mind. Nobody was going to be smiling when we were done.

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