John Meese - Survive and Thrive

As John says, there is no shortage of opportunity today, but there is a shortage of execution. If you can focus on creating real solutions to real problems for real people, youll have a clear advantage in the marketplace. Survive and Thrive can show you how.

Michael Hyatt, Entrepreneur, New York Times Best-Selling Author of Platform

Survive and Thrive provides timeless information about starting a business from scratch, but at exactly the right time. Having gone through a layoff myself in 2008, I know exactly how important each and every lesson John shares is, and I wish this book was around when I first started my entrepreneurial journey. Step by step, genuine, and highly recommended.

Pat Flynn, Entrepreneur
Wall Street Journal Best-Selling Author of Will it Fly?

The world has changed yet again, and as an entrepreneur, you must rise to the occasion. Johns book gives you a step-by-step plan to serve the new market in a new way. Your business is about to be stronger than ever.

Mike Michalowicz, Entrepreneur
Wall Street Journal Best-Selling Author of Fix This Next

This book provides a step-by-step plan to help you reach more people, make sales, and enjoy more profit, regardless of what the economy is doing. Does it feel like times are tough? Survive and Thrive slices through the clutter and helps entrepreneurs build stronger-than-ever businesses while making the world a better place.

Ray Edwards, Entrepreneur
Amazon Best-Selling Author of How to Write Copy That Sells

Too many entrepreneurs rely on a booming economy or favorable external circumstances for their business success, but everyone knows this doesnt last forever. If youd like to build a business that can survive and even thrive when the going gets tough (and it will), then you need this book.

Allan Dib, Entrepreneur
Amazon Best-Selling Author of The 1-Page Marketing Plan

When times are challenging, it is easy for the would-be entrepreneur to slide down into dejection, certain that all effort is futile. John Meeses new book Survive and Thrive is the antidote to passive languor. It is a surefire call-to-action that omits all those cliched motivational slogans and guides the reader into the specific activities that will build a business. Not only will it put a bounce in your step and set your chin to a jaunty new jut, Survive and Thrive will tell you just what to do today to reach your destination tomorrow.

Rabbi Daniel Lapin, Entrepreneur
Amazon Best-Selling Author of Thou Shall Prosper

Are you struggling to adapt your old business to the new market and grow despite an uncertain economy? Buy this book, put these principles to work, and youre already on the right track.

Phillip Stutts, Entrepreneur, Author of Fire Them Now

Survive and Thrive is a recipe for success for any entrepreneur. John has applied these foundational principles in his own businesses and knows first-hand how to ensure your vision and passion become a reality. Every business owner and operator needs this as a handbook now more than ever.

Casey Graham, Entrepreneur, CEO of Gravy Solutions

Survive

and

Thrive

How to Build a Profitable Business in Any Economy (Including This One)

JOHN MEESE

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

Survive and Thrive

How to Build a Profitable Business in Any Economy (Including This One)

2021 John Meese

I release my content from copyright. Feel free to copy my ideas, adapt them (or not), and make them your own. To reprint, distribute, or translate this work in its entirety, please contact the publisher.

This work is licensed under CC0 1.0. Learn more at johnmeese.com/copyheart/

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

All Scripture quotations, unless otherwise indicated, are taken from The Holy Bible, New International Version, NIV.

Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.

Get involved today! Visit
MorganJamesPublishing.com/giving-back

For my dad, and every other hard-working entrepreneur who built the world we have the privilege to live in today.

Do you remember where you were at the beginning of 2020, when terms like social distancing and quarantine became commonplace as pandemic was tossed around in conversation?

What about the first time you heard the words coronavirus or COVID-19?

On March 11, 2020, the World Health Organization officially declared that the Novel Coronavirus Disease, COVID-19, had become a global pandemic. The disease had been spreading for months, but that moment is when the world took notice and rushed to respond.

World leaders ordered unprecedented lockdowns in an effort to stop the spread of the disease, in many places closing non-essential businesses or simply forcing people to stay inside. What began as a health crisis quickly became an economic crisis all across the globe.

Its hard to capture the full extent of the economic destruction that followed; it may be decades before we fully understand it. Globally, hundreds of millions of people were forced into extreme poverty immediately, and even rich countries like the U.S. were suddenly left with more than 20 million people unemployed.

Just one month into the pandemic, the International Monetary Fund classified the economic crisis as the worst economic downturn since the Great Depression and gave it a name: the Great Lockdown.

To try to get a grip on the situation for small business owners, the U.S. Census Bureau started running a Small Business Pulse Survey every week. The results were not promising. Immediately, 90% of business owners reported a moderate or large negative impact to their business with 74% reporting declining revenue.

Just a month and a half into the crisis, 35% of business owners reported they had missed a recent payment on a bill or loan. By the end of June, 32% of small business owners reported they had less than one month of cash available to continue operations (another 11% simply said they didnt know how long their cash would keep them afloat).

Suffice it to say the economic damage is devastating. Many businesses are permanently closed because they could not absorb the economic impact, and many others will take years to recover. Like anything else in life, it takes much longer to build something than to destroy it.

Despite the initial claim of many politicians hoping to comfort their constituents, there will be no V-shaped recovery from this economic crisis. There is no snap back to the economy before the Great Lockdown unless you mean a snap similar to the one Tony Stark gave his life for on the big screen in 2019.