Barry C. McCarthy - Small Business Revolution: How Owners and Entrepreneurs Can Succeed

1. Chapter 3

The cornerstone of Deluxe has always been the success of small business. As the landscape of the world continually changes, Deluxe adapts and evolves to keep that as their top priority, bringing innovative ways for these businesses to survive and ultimately thrive. The tapestry of America would be far less colorful if we don't all work to keep this part of our country alive and well.

Ty Pennington,
renovation icon, TV personality

Small business owners need this book now more than ever. There are few things more rewarding and more challenging than running a small business, and Barry McCarthy and his team at Deluxe are proven experts at how to do it. This comprehensive book will help you improve your game and successfully deal with the challenges small business leaders have always faced as well as the new challenges created by Covid and seismic change. I recommend it.

Mark Sanborn,
award-winning speaker and bestselling author of The Fred Factor and You Don't Need a Title to be a Leader; President of Sanborn & Associates

Powerful curation insights every entrepreneur and their allies need to understand.

Ramon Ray,
founder, SmartHustle.com; Entrepreneur in Residence, Oracle NetSuite

Every day, entrepreneurs take the plunge to start their own business, taking a life's passion and turning it into a dream. With Small Business Revolution, Barry McCarthy showcases what it takes to succeed in an ever-changing world, while providing tangible, practical examples of business owners who are doing it every day. Few books capture the spirit of the business owner like this one does.

Katie Kirkpatrick,
President and CEO, Metro Atlanta Chamber of Commerce

Barry's book is a reliable roadmap for the business builder and lifelong learner in all of us. It's a quality series of best practices from a fellow CEO who has clearly listened to and responded to the small business community. Entrepreneurial life is not for everyone, but if it is your path of joy Barry can help you find practices to better face the adversity and chaos inherent in new ventures.

Ryan Millsap,
Entrepreneur in Entertainment, Real Estate, and Private Equity Industries, Chairman and CEO of the Blackhall Group, founder of Blackhall Studios

This book is full of insights and stories from the head of a company that's been in business for over a century. Barry's book will nourish you with the resources and resilience to make it big in the small business world.

Michael J. Coles,
cofounder of the Great American Cookie Company, former CEO of Caribou Coffee, and author of Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business and Life

These are challenging times for small business owners and this book helps those owners navigate these uncharted waters. With his commonsense approach, Barry charts a course for success, helping entrepreneurs understand how to better position their business, reach new customers, and understand when it is time to ask for help.

Charlie Weaver,
Executive Director, Minnesota Business Partnership

As a founder of several small businesses and a current small business co-owner, I know first-hand the value that these business owners bring to every community and the country. This book captures the challenges and triumphs of being a small business owner with specific examples and insights from a company that has been helping small businesses for more than 100 years.

Cheryl Mayberry McKissack,
President and co-owner of Black Opal LLC, founder and CEO of Nia Enterprises, LLC; Chair, Deluxe Corporation

Small businesses are the lifeblood of communities. They employ our friends and neighbors. The tips and tools that Barry and Deluxe have amassed over the past 106 years can help entrepreneurs learn how to grow their businesses and reach new audiences.

Keith Ferrazzi,
American entrepreneur, recognized global thought leader and New York Times bestselling author of Who's Got Your Back and Never Eat Alone

BARRY C. MCCARTHY

CEO, DELUXE

HOW OWNERS AND ENTREPRENEURS CAN SUCCEED

Copyright 2022 by Deluxe Corporation. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data is Available:

ISBN 9781119802648 (Hardback)

ISBN 9781119802655 (ePDF)

ISBN 9781119802662 (ePub)

Cover Design: Wiley

Cover Image: MicrovOne/Getty Images

To my fellow Deluxers, for always having the grit and perseverance to put customers first, helping small businesses succeed, for more than 100 years.

To my beautiful wife, Jean Ann. You have always been my rock and my inspiration, my partner, my best friend, and you have always encouraged me to strive-to help others succeed. Thank you