Jorge Marx Gómez - Sustainable Development Through Data Analytics and Innovation: Techniques, Processes, Models, Tools, and Practices

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Sustainable development is the idea that human societies must survive and meet their needs without compromising the ability of future generations survival. Specifically, sustainable development is a way of organising society so that it can exist in the long term. This means taking into account both the imperatives of the present and those of the future, such as the preservation of the environment and natural resources or social and economic equity. The aim of this book, Sustainable Development through Data Analytics and InnovationTechniques, Processes, Models, Tools, and Practices, is to contribute to the research and knowledge on sustainable development and the role of business, innovation, and digital technologies in achieving the Sustainable Development Goals (SDGs).

The chapters highlight areas of interest that draw the link between sustainable development and digital technologies. The book addresses topics such as achieving sustainable development through green technologies, thereby highlighting how the concepts and practices of green technologies could create sustainable opportunities for business and, likewise, organisations. In contemporary times, digital technologies are driving by digital functionalities such as Blockchain and its improving innovative use across multiple sectors beyond finance and banking. To achieve more efficient, effective, and sustainable business decisions, organisations heavily rely on the use of data to improvise their current situation and environment as well as predict likely outcomes based on decisions taken today. Hence, data science and data analysis have become increasingly applied in sustainable development. These technologies enable organisations derive better insights into the data as well as the ability to prescribe, diagnose, and predict the sustainable impact of our current business activities.

While digital technologies support business and organisational operations to achieve business and sustainable objectives, there is a human side to technologies that must be considered. Hence, the book includes chapters that draw a relationship between the users of technologies and the technological tools. An instance is the relationship between digitalisation and passenger air travel, as well as the effect of green purchasing behaviour on social media. Also, reimaging corporate reporting in the digital age and a look into the responses to the global Covid-19 pandemic.

Finally, the book includes chapters on the relationships between business analytics, education, innovation industrial development, and sustainability. In line with the objectives, the book highlights key issues in our business environment and to instigate further research and knowledge in sustainability and its applicability to all aspects of life.