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BARBARA A. ALVAREZ has been teaching and training the public for five years. As a librarian, Alvarez has partnered with local government, historical centers, nonprofit groups, and the business community. When she served as the business liaison librarian for nearly two years at the Barrington Area Library in Barrington, Illinois, she taught over 150 job seekers, completed more than 100 one-on-one appointments with local business owners and professionals, and coproduced numerous videos and podcasts with entrepreneurs. For her efforts, Alvarez was nominated for the Athena Leadership Award for innovation and creativity in the business community, and was awarded the Public Librarian Support Award from the Business Reference and Services Section (BRASS)/Morningstar at the 2015 American Library Association conference. Alvarez has presented at professional networking events on the topic of business librarianship and has been a contributor to Public Libraries Online, as well as being published in Library Journal, Illinois Libraries Matter, and Recruiter.com.
2016 by the American Library Association
Extensive effort has gone into ensuring the reliability of the information in this book; however, the publisher makes no warranty, express or implied, with respect to the material contained herein.
ISBNs
978-0-8389-1474-8 (paper)
978-0-8389-1481-6 (PDF)
978-0-8389-1482-3 (ePub)
978-0-8389-1483-0 (Kindle)
Library of Congress Cataloging-in-Publication Data
Names: Alvarez, Barbara, 1989 author.
Title: Embedded business librarianship for the public librarian / Barbara Alvarez.
Description: Chicago : ALA Editions, an imprint of the American Library Association,
2016. | Includes .
Identifiers: LCCN 2016021770| ISBN 9780838914748 (pbk. : alk. paper) |
ISBN 9780838914816 (pdf : alk. paper) | ISBN 9780838914823 (epub : alk. paper) |
ISBN 9780838914830 (kindle : alk. paper)
Subjects: LCSH: Libraries and businessUnited States. | Libraries and industry
United States. | Public librariansProfessional relationships. | Business librarians
Professional relationships.
Classification: LCC Z711.75 A48 2016 | DDC 027.6/9dc23
LC record available at https://lccn.loc.gov/2016021770
Cover design by Alejandra Diaz. Images Rawpixel/Shutterstock, Inc.
For Nick
Contents
I would like to express my sincere gratitude to the Barrington Area Library, particularly Detlev Pansch and Rose Faber, for their constant support and encouragement in my role as the embedded business librarian. Additionally, I would like to thank the business librarians that I have been so fortunate to connect with during my time as embedded business librarian, particularly those in the northwest Chicago suburbs and Library Biz Connect in Michigan.
I would also like to thank Jamie Santoro, editor at ALA Editions, for her support and guidance throughout the writing and publication of this book.
L ibrary professionals often fall into positions, roles, or library practices that we did not foresee. After all, the nature of public libraries is to adapt our library collections, functions, and priorities to the needs of our community. That being said, we all need support and guidancethat is where this book comes in. Embedded Business Librarianship for the Public Librarian was written to introduce those who are completely new to this type of librarianship to the mission, purpose, and practice of embedded business librarianship in public libraries.
The librarys resources and expertise, but also is a valued contributor to the business communitys conversation.
Before becoming embedded in the business community, it is imperative to understand the scope of the business landscape. The will describe the recommended research to conduct, including major industries, business size and expenditures, and emerging trends to understand the breadth of the business community. This will allow you to develop an idea of the needs, goals, and opportunities in your public librarys business community.
After doing background research about the business community, it can often be confusing and intimidating for librarians to make initial steps to reach out to these organizations, businesses, and professionals. A five-step process will be outlined in the . This will provide you with the action plan that you need to become embedded in the business community.
Small business owners, professionals, and job seekers are the main groups of the librarys business community. It is important for the embedded business librarian to understand the goals of each unique group, as well as to learn the best way to approach and engage them. Finally, the will offer recommendations for forming sustainable partnerships with each group.
In addition to networking in the community, the embedded business librarian will design and deliver engaging, educational, and informative opportunities that will bring the business community inside the library. Additionally, creating a coworking environment is vital for business community collaboration. Suggestions for how to proceed will be described in the .
The embedded business librarian role often requires that the librarian become a liaison between the public library and business and career organizations in the community. The purpose of the liaison role is to ensure proper communication between the library and its patrons and the business community. An outline of potential organizations to partner with, as well as an overview of incorporating the liaison part of the embedded business librarian role, will be outlined in the .
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In the , we will connect all of the elements of becoming an embedded business librarian and building transformative connections in your librarys business community. When we combine these elements together, you can see the true value and impact of this role.
Embedded Business Librarianship
IN THIS CHAPTER, WE WILL LEARN
The essentials of embedded business librarianship, including its goal, why its important to your library and community, and how it differs from providing outreach
How embedded business librarianship impacts community-business relationships
The best way to use this book for developing your embedded business librarianship role
A re you the business librarian at your public library or do you happen to be the one that everybody in your department refers to when they need help with business research? Are you a librarian who promotes the library within the community at events or other functions? Maybe you are a manager who realizes that your library needs to improve its relationships with the local community, specifically the business community. Perhaps you fill none of these roles, but you want to build strong connections with local business owners, professionals, and job seekers. Whatever the case may be, welcome to Embedded Business Librarianship for the Public Librarian.
For some, this may seem scary and for others exciting. There may be some readers who are uncertain, while others cannot wait to get started. Whatever you are feeling at this point, we will walk through the entire process of becoming an embedded business librarian together. Throughout this book, we will discuss the ideology and process of becoming integrated in the local business community, as well as the importance of building relationships that will transform your librarys relationship with the members of your local business community. By the time you have finished reading this book, you will have a fresh perspective on what it means to be truly embedded with the local business community, as well as the role that you and your public library will have for sustaining meaningful relationships with that community. So, lets get started.
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