Ronn Torossian - For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

PRAISE FOR FOR IMMEDIATE RELEASE

I enjoyed reading this book so much. The foundation of so many of Ronns game-changing observations and direction is something we all get: LOGIC. One only needs to read, evaluate, and conclude, I couldnt have thought of that... or That makes sense!

PAUL CARLUCCI, publisher, the New York Post

Ronn Torossian is the best PR person I have ever hired. Its impossible to believe some of the results his firm achieves, and he has never revealed just how they do ituntil now. He has made a huge difference in my career. Whatever he can teach you is worth learning.

KEITH ABLOW, M.D., Fox News contributor
and New York Times bestselling author

Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. For Immediate Release is a must-read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level.

RON VIGDOR, Founder of BornFree

As a high-profile criminal defense attorney dealing with the media and in constant crisis management mode, I find that For Immediate Release is the perfect handbook for navigating the firestorm of press interest that arises when a new case breaks and press coverage is both continuous and intense.

Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand guide for dealing with rabid media interest. He has created a wonderful resource for those who must manage and function amid media chaos and, at times, even find a way to use the resulting chaos in a productive way.

Ronn is a smart, clever, deeply experienced guru of the spoken and written word who brings great instincts and heavy street smarts to the table. Ronn is obviously highly skilled at what he does and in For Immediate Release he shares his knowledge and deep experiences with straight talk, no bullshit, and an in-your-face style that makes his gift and wisdom apparent. When it comes to the rough-and-tumble world of PR, Ronn is clearly in charge and knows exactly what he is doing.

Read this book!

BEN BRAFMAN, Criminal Defense Attorney
whose clients have included Sean Diddy Combs,
Dominique Strauss-Kahn, and Jay-Z

Torossians For Immediate Release is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in todays 24/7 media world.

THE SHARK DAYMOND JOHN,
Founder, President, and CEO of FUBU

Ronn Torossians insights into the PR business were enormously helpful to me as an entrepreneur. With Ronns help we grew a start-up into the #1 spot on the Inc. 500 list of fastest growing companies in the U.S., and were able to take it public with greater than a billion-dollar market cap. Ronn continues to help me today as a principal in the private equity business. For Immediate Release should be required reading for anyone in businesslarge or small.

DAVID A. STEINBERG,
founder and CEO of CAIVIS Acquisition Corp

Knowing Ronn Torossian for many years, I find him to be a man of his word and someone to ride the river with because he is 100 percent dependable. His book, For Immediate Release, explores the balance between media and public relations, and it is an invaluable guide for anyone wanting to better understand PR. His stories are real war stories and cant be taught in a classroomthey were enjoyable to read and I loved the book.

DOYLE BRUNSON, The Legend of Poker,
ten-time World Series of Poker champion

For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much as, if not more than all of them. For Immediate Release is an insiders guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real, concrete examples of the new rules of social media and working with the power brokers who can build or destroy a brand.

AMIR KORANGY, Publisher, The Real Deal magazine

Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professionals in the world. For Immediate Release is a must-read book.

JAY SEKULOW, Chief Counsel,
American Center for Law & Justice,
and a National Law Journal Top 100 lawyer

Ronn Torossians creativity and imagination have rewritten the branding rules in the public relations game. He has an innate understanding of how a word, a nuance, and an action can impact our senses to bring a brand to the forefront. His book shows us the right and wrong approach in selling our companies, as well as ourselves.

BARRY SLOTNICK, Criminal Defense Attorney
whose clients have included Steve Wynn,
John Gotti, and Bernhard Goetz

Ronn Torossian has always had a brilliant ability to present complicated, sophisticated ideas with clarity and simplicity. For Immediate Release is no exception. In it, Ronn demonstrates his unique talent for understanding the issues, deciphering and filtering them, and then presenting them to the public in just the right way. This book takes the reader into Ronns world and gives a glimpse of his passion, brilliance, and rare aptitude for communicating well.

RABBI AVI WEISS, National President of
Coalition for Jewish Concerns, named to Newsweek list of
Most Influential American Rabbis in 2007, 2010, and 2011

Great public relations \'grt pub'lk r-l'shns\ n pl : helps make the impersonal personal. bridges divides. creates excitement and builds equity for businesses, personalities, politicians, and others. manages crises and catastrophes. about telling stories, having conversations, and makingimpressions. needed by any businessor anyone with a pulse,for that matter.

This book is designed to provide accurate and authoritative information about PR and marketing principles. The publisher is not engaged in rendering legal accounting, or other professional services, by publishing this book. If any such assistance is required, the services of a qualified financial professional should be sought. The publisher will not be responsible for any liability, loss, or risk incurred as a result of the use and application of any information contained in this book.

Copyright 2011 Ronn Torossian

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

BenBella Books, Inc.

10300 N. Central Expressway, Suite 530