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Rob Biederman - Reimagining Work: Strategies to Disrupt Talent, Lead Change, and Win with a Flexible Workforce

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Thrive in the new economy by leading ahead of the next evolution

Reimagining Work is the business leaders guide to survivingand thrivingin the new on-demand economy. As the business and workplace environments evolve, traditional management strategies are becoming obsolete; the skilled workforce demands flexibility and more control over their workthings that the major corporations repeatedly fail to offer. Is it any wonder that the best and brightest talent is increasingly moving toward smaller companies with alternative management structures? Companies like Uber, Lyft, Handy, and Task Rabbit? These businesses have seen major success by attracting the right peopleby giving them what they want. As the shift continues, businesses will need to change the way they recruit, develop, and train talent. This book shows you how to restructure and reconfigure your current strategy toward one that will help your business not just survive, but grow stronger in this new environment by offering what top talent demands.

Niche spaces like transportation and general labor may have catalyzed the movement toward on-demand, but their influence is spreading and traditional businesses must adapt or die. This book shows you how to turn the shift into an asset for your company by leading through change for the better.

  • Reconsider your current talent sourcing strategies
  • Update your team development and training programs
  • Build a flexible workforce that thrives in the on-demand economy
  • Develop your business to succeed amidst the changing business paradigm
  • Growth is more than just expansion; its also maturation, adaptation, and evolution. Our economy is on the cusp of a seismic shift, and smart businesses will implement change early before the obsolete start falling behind. Reimagining Work gives you actionable guidance for staying ahead of the curve.

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    Table of Contents Guide Pages REIMAGINING WORK Strategies to Disrupt Talent - photo 1
    Table of Contents
    Guide
    Pages
    REIMAGINING WORK
    Strategies to Disrupt Talent, Lead Change, and Win with a Flexible Workforce

    ROB BIEDERMAN

    PAT PETITTI

    PETER MAGLATHLIN

    Reimagining Work Strategies to Disrupt Talent Lead Change and Win with a Flexible Workforce - image 2

    Copyright 2018 by Catalant Technologies, Inc. All rights reserved.

    Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

    Published simultaneously in Canada

    No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate percopy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 7508400, fax (978) 6468600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 7486011, fax (201) 7486008, or online at www.wiley.com/go/permissions.

    Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising here from.

    For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 7622974, outside the United States at (317) 5723993 or fax (317) 5724002.

    Wiley publishes in a variety of print and electronic formats and by printondemand. Some material included with standard print versions of this book may not be included in ebooks or in printondemand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

    Library of Congress CataloginginPublication Data is available:

    ISBN 9781119389569 (Hardcover)

    ISBN 9781119389682 (ePDF)

    ISBN 9781119389651 (ePub)

    Cover Design: Wiley

    Cover Image: FatCamera / Getty Images

    From Rob

    Three key groups have been indispensable to HourlyNerd/Catalant's success. To our incredible team, who has bet precious unrecoverable time chasing this dream with us, thank you. To our investors, for your irrational faith in us and in the idea, we are eternally grateful. And, to our experts and customers, who share our audacious belief in a future of work that allows people to live life by their own design, we are honored to be on this journey with you.

    Mom, Dad, and Brooke: each of you inspire me every day.

    For all of the founders who've had doors slammed in their faces and been told by experts their ideas would never work: never, ever, ever, ever, ever give up.

    From Pat

    Starting a company is really, really hard and can't be done without an exceptionally supportive family willing to let you chase your dreams working long hours in the face of likely failure, incredible, dedicated and inspiring cofounders who push you to be your very best and pull you through the hard times, an amazing team that believes and perseveres when everything tells them not to, investors who give you the support to think big, make mistakes, and take bold risks, and users who push you to continually improve while understanding why things aren't always perfect.

    We have been so fortunate to have all of the above and more, and for that I am eternally grateful.

    From Peter

    I'd like to thank my mother and father, Laurie and Peter Maglathlin, my two sisters, Caroline and Phoebe Maglathlin, and my fiancee, Caitlin O'Malley, for their unwavering support and encouragement. I'd also like to thank the faculty, students, and alumni of Harvard Business School for providing us the opportunity and the platform to make our dream a reality. Lastly, I'd like to thank our investors for believing in our vision when few others did, and for partnering with us on this journey.

    About Us

    Catalant connects companies to the world's best business talent, on demand. We believe that rapid advances in technology and remarkable changes in how professionals today are choosing to work has transformed the way companies and talent engage with each other. At Catalant, we have built a platform for these seekers and suppliers of talent to meet. Our global network includes 40,000+ independent professionals and subject matter experts who are available to work with enterprise customers on a range of business needs including research, strategy, marketing, finance, sales, and operations projects. There is a new way of working and Catalant is helping to drive the change. Based in Boston, Catalant serves hundreds of global clients, including more than 25% of the Fortune 100. For more information, visit www.GoCatalant.com

    About the Authors
    ROB BIEDERMAN

    Rob Biederman is the cofounder and coCEO of Catalant, where he is responsible for sales and key enterprise relationships, marketing, global partnerships and finance in addition to shared governance of the company.

    Prior to founding Catalant, Biederman was a private equity investor at Goldman Sachs and Bain Capital, where he focused on the health care and hightech industries. Biederman graduated from Princeton University and Harvard Business School.

    PATRICK PETITTI

    Patrick Petitti is the cofounder and coCEO of Catalant and is responsible for the technology and product development, software enterprise relationships, HR and shared governance for the company.

    Prior to founding Catalant, Petitti was a consultant at negotiation and conflict management consulting firm Vantage partners, and before that at Booz Allen Hamilton. Petitti received his BS from the Massachusetts Institute of Technology and MBA from the Harvard Business School. He is a bornandraised Bostonian.

    PETER MAGATHLIN

    Peter Maglathlin is the cofounder and former CFO of Catalant Technologies.

    Prior to founding Catalant Technologies, Peter worked at UBS Investment Bank in the Financial Institutions Group and Highbridge Capital Management in Corporate Development. Peter is also actively involved in the Big Brother Big Sister Organization of Massachusetts Bay. Originally from Connecticut, Peter is a graduate of Harvard College and Harvard Business School.

    Right people, right place, right time. Working with partners, not always permanent employees.

    A respondent at a Future of Work conference when asked, What does the Future of Work Mean to You?

    Introduction

    We're sure there have been worse presentations in the history of business. But our first effort to sell the idea for the company we now call Catalant was memorably weak.

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