THE EVERYTHING START YOUR OWN BUSINESS BOOK 2nd Edition
From financing to making your first sale, all you need to get your business off the ground
Judith B. Harrington
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ISBN 10: 1-59337-661-8
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The Start Your Own Business Book 2nd Edition
Dear Reader,
If you have been pondering starting a business but are not certain you have all the information necessary to get going, this book will show you the way. Whether you're ready to move a favorite pastime or hobby into a profit-making venture or have a concept for an e-tail business, you'll find fundamental information you need to help you get started.
One of the trickiest parts of business planning is forecasting: predicting when a particular business will become profitable. This book shows you how to prepare a break-even analysis so you can plot your own path to profitability.
There is no reason your idea or dream cannot become a reality. As long as you go into your new venture with your eyes wide open and understand the risks and responsibilities, you should be able to bring your idea into being. Taking the time to research what is involved in starting and running a business can save a lot of pain and heartache later. There are many resources available to help you along the way, from government agencies such as the Small Business Administration to Web sites such as All business.com to entrepreneurial publications and the expertise of established entrepreneurs you already know. Take advantage of all of them and you will soon be on the road to your own successful venture.
All the best,
This book is dedicated to my family and friends, who did not laugh when I said I was taking on this project.
Acknowledgments
A great number of people were extraordinarily generous with their insights and wisdom as I researched this book. Each had a perspective to share that enriched and enlarged the offerings herein, whether from experience as a professional in support of entrepreneurs or as a business owner. A few wished not to be named, but for their help I am equally grateful.
In particular I would like to thank the folks at Adams Media: Gina Chaimanis for guidance and encouragement at the beginning of the project; Kate Powers and Lisa Laing as the book developed. During my research I benefited from the expertise of Ina Steiner, owner of AuctionBytes.com; Jack and Brian Kilcoyne of H & K Insurance; Jack McQuillan of Taylor's Stationery; Jane White of Granahan Investment Management; Sarah Sykora of the Arthur M. Blank Center for Entrepreneurship at Babson College and Cindy Lauer of Babson College; Jeff Garr of Adminiserve; Sharon Johnson; Ellen Rogers and Paula Harries of Rogers Management Group; Megan Holsinger of Global Sales Alliance; Roger Ritt of Wilmer, Hale, and Dorr; Steve Sydness, David Bryson, and Jean McCarthy of Endurance International Group; Pat Lysak of Impole; Christina Anderson of VAPottery.com; Beth Harlan of Olddognonewtricks.com; Jack McKiernan of the Small Business Development Center at Boston College; and Gina Lloyd.
I particularly want to thank my son, Teddy, for his critical editorial eye. And for the rest of my family: my darling husband Wes for his patience and his help with the association research, my other son, Kyle, and my daughter Heather, who led me to the project in the first place.
Top Ten Things You'll Learn from This Book
- How to get your business on the Web
- What you need to know about selling online
- How to calculate the break-even point to see when you begin to realize a profit
- Which financing paths will work for your business
- How to turn adversity into opportunity
- The best way to write a business plan
- Consulting practice options
- The importance of insurance, regulatory, and tax issues for small businesses
- How to manage and price your product for most profitability
- How to stay competitive once you're established
Introduction
It all starts with an idea. One day you realize you have the capacity to take that idea, hobby, or part-time activity and make it into a full-time profitable business. You feel in your gut you have the ability to take control of your professional destiny and achieve financial success. But are you aware of the risks and challenges owning a business brings? Here you will find the aspects of owning a business that can make or break you.
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