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George Anderson - Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours (Sams Teach Yourself -- Hours)

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In just 24 lessons of one hour or less, Design Thinking for Tech helps you inject techniques and exercises into your projects using the same systematic and creative process that designers have used for years.

Anderson walks you through a simple four-phase Design Thinking model, showing how to loop back, keep learning, and continuously refine your work. Youll start by understanding the essential what, how, when, why, and who of Design Thinking. Next, youll use core Design Thinking techniques to understand the big picture, focus on your most critical problems, think more creatively about them, take the next best steps toward problem resolution and value creation, and along the way rapidly iterate for progress.

Every lesson builds on what youve already learned, with exercises crafted to deliver directly relevant experience. Regardless of your role in the world of technology, youll learn how to supercharge success for any tech-related project, business initiative, or digital transformation.

Learn how to...

  • Apply a simple four-phased Design Thinking model in team and individual settings
  • Inject game-changing methods into the project lifecycle
  • Gain crucial big picture insights into how a situation has evolved over time
  • Build and maintain healthier, more resilient teams
  • Reskill teams to deliver greater business, functional, and technical impact
  • Set and manage realistic expectations through a 360 view of your stakeholders
  • Connect, communicate, and empathize with the right people at the right time
  • Liberate the ideas trapped in your head so you can explore them deeply with others
  • Think divergently, expand creativity, and work through uncertainty
  • Navigate problems to quickly arrive at potential solutions
  • Deliver incremental yet real value to people who desperately need it
  • Start small to deliver greater value at velocity
  • Improve how you approach and manage change

Step-by-step instructions carefully walk you through the most common tasks.

Practical, hands-on examples show you how to apply what you learn.

Quizzes and exercises help you test your knowledge and stretch your skills.

Notes and tips point out shortcuts and solutions.

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Design Thinking for Tech

Solving Problems and Realizing Value in 24 Hours

George W. Anderson

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Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours

Copyright 2023 by Pearson Education, Inc.

All rights reserved. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearson.com/permissions. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-13-793303-7
ISBN-10: 0-13-793303-7

Library of Congress Control Number: 2022944622

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Table of Contents
Foreword

George Anderson and I first met in 2011, when I became his colleague at Microsoft. It was my first job at Microsoft, and George had only been there a few months longer than I, but it never seemed like it. As I struggled with impostor syndrome and felt almost completely unable to cope with the demands and workload around me, George seemed to be able to calmly get things done. He was, how can I put it? Just in control.

It was hardly surprising that within a few short months he was my manager. As I learned more about him, I could never quite figure out how one person could just DO so much. He and I were close to each other in age, but somehow this guy had managed to squeeze in an MBA and PhD, regularly taught at university, volunteered at his church, and had written nearly a dozen books. Oh, and yes, somehow there was a wife and three kids in there as well. How infuriating!

Once Id got over my inferiority complex, I realized that I had the good fortune to be around someone I could really learn from. As we worked closely together, I was in a sense a George apprentice. While I never nailed it quite like him, I could do a pretty good approximation.

Over time, our careers at Microsoft diverged, and we moved from friendly colleagues to friends who would catch up for dinner when he was in town. I never stopped learning from every interaction.

Then around 2019, I realized something I never had realized before about George. Yes, he was remarkable, but remarkable in a different and accessible way. Meet a basketball great, and chances are you know 1) They are superb at what they do, and 2) You will never be as great as them, no matter what you do. But Georges particular version of greatness is completely approachable, completely accessible, and even attainable. I may have felt that I could never accomplish what he had, but through his personal interactions with me, his lived example, and through his written work he was literally giving me the roadmap to accomplish what he had accomplished in a practical and step-by-step kind of way. A master of empathy immersion, his written works served as roadmaps that we could all walk together.

This latest book provides you with a roadmap for navigating the complex and the hidden, from someone who has spent a lifetime focusing deeply on how he uses every hour of every day to get the most out of himself and make a difference in the world around him. My advice is to read it, absorb it, learn the techniques, perform the exercises, and expand your career and life. Its written for technology professionals, but just about anyone who is trying to figure out work and life will benefit from the read. Its like Georgesmart, but deeply approachable and practical.

In 2020, I left Microsoft and formed a company called BillionMinds. Our mission is to help a billion people master tough work environments through behavior change. Every day we work with people to develop a new set of skills, to become in a sense more like George. So, take it from me, it can be done. Change is not only possible but accessible through the kinds of techniques and exercises explained here. Use this book to help master the uncertainty in front of you and the ambiguity surrounding you. Dont let this be the book you get only halfway through and leave on the shelf. Let George help you as he has helped me and so many others, and you will surely be forever changed and, dare I say, grateful.

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