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George W. Anderson - Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours

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In just 24 lessons of one hour or less, Design Thinking for Tech helps you inject techniques and exercises into your projects using the same systematic and creative process that designers have used for years.Anderson walks you through a simple four-phase Design Thinking model, showing how to loop back, keep learning, and continuously refine your work. Youll start by understanding the essential what, how, when, why, and who of Design Thinking. Next, youll use core Design Thinking techniques to understand the big picture, focus on your most critical problems, think more creatively about them, take the next best steps toward problem resolution and value creation, and along the way rapidly iterate for progress.Every lesson builds on what youve already learned, with exercises crafted to deliver directly relevant experience. Regardless of your role in the world of technology, youll learn how to supercharge success for any tech-related project, business initiative, or digital transformation.Learn how to...[b][/b]Apply a simple four-phased Design Thinking model in team and individual settingsInject game-changing methods into the project lifecycleGain crucial big picture insights into how a situation has evolved over timeBuild and maintain healthier, more resilient teamsReskill teams to deliver greater business, functional, and technical impactSet and manage realistic expectations through a 360 view of your stakeholdersConnect, communicate, and empathize with the right people at the right timeLiberate the ideas trapped in your head so you can explore them deeply with othersThink divergently, expand creativity, and work through uncertaintyNavigate problems to quickly arrive at potential solutionsDeliver incremental yet real value to people who desperately need itStart small to deliver greater value at velocityImprove how you approach and manage change

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In the complexity of creating tech solutions for todays ever changing and uncertain environments, design thinking is an invaluable tool. In this book, George delivers the knowledge and resources that will help your team develop human-centered and valuable results quickly.

Karen Zeigler, Design Thinking Consultant and Host of Cultivating Potential Podcast

A terrific practical guide that shows how to navigate unstructured ambiguous situations using proven techniques... 24 hours spent with this book is one of the best investments you will ever make in yourself and for your team.

Paul Slater, CEO and Co-Founder, BillionMinds

George lays out the path for IT teams to inject Design Thinking across the project lifecycle to more quickly solve key business challenges, noting that Design Thinking methods should not be relegated solely to designers and UX experts but rather used broadly by the whole tech community for velocity and progress.

Bruce Gay, PMP, Principal and Founder, Astrevo

George understands that the most challenging activity for Design Thinking practitioners is getting other people to adopt their ideas. in particular is a great asset for those trying to make sure their change lands and adoption of their ideas is realized.

Luis Solano, Industry Development Manager, Google Cloud

The value George brings to the Design Thinking community through Design Thinking for Tech is best conveyed in this adaption of a quote from the book: We must capitalize on who we are today, the investments we make in ourselves, and the ability we have to provide value beyond today. Design Thinking gives us that framework for realizing value, and in these pages George walks us through when and how to apply methods within this framework so together we can build the confidence and capabilities necessary to solve the next generation of problems using applied Design Thinking.

Sean McGuire, Billboard Design Thinking Founder, Architect, and Author

Design Thinking for Tech:

Solving Problems and Realizing Value in 24 Hours

George W. Anderson

Design Thinking for Tech Solving Problems and Realizing Value in 24 Hours - image 2

Design Thinking for Tech: Solving Problems and Realizing Value in 24 Hours

Copyright 2023 by Pearson Education, Inc.

All rights reserved. This publication is protected by copyright, and permission must be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights & Permissions Department, please visit www.pearson.com/permissions. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-13-793303-7
ISBN-10: 0-13-793303-7

Library of Congress Control Number: 2022944622

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