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Ben M. Bensaou - Built to Innovate: Essential Practices to Wire Innovation Into Your Companys DNA

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Ben M. Bensaou Built to Innovate: Essential Practices to Wire Innovation Into Your Companys DNA
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Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organizationIts no secret that continuous innovation is the key to seizing and maintaining the competitive edge in todays increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery--until now.Built to Innovate delivers a proven system for building relentless innovation into your companys DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the worlds most innovative organizationsincluding BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Dominos Pizza, Bayer, Marvel Studios, Allianz, and Fiskarsand demonstrates how you can leverage them in your own company. This practical guide shows how to:Build your execution and innovating engines Master the innovating perspective Launch the three processes of innovatingEngage everyone in innovatingGenerate ideas from the front lines Empower coaches Create a culture of innovatingCatalyze the innovating process Keep the ideas flowing Youll learn how to drive innovating in product design and creative use of technologyas well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.

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PRAISE FOR BUILT TO INNOVATE Built to Innovate shows how leaders can create an - photo 1

PRAISE FOR BUILT TO INNOVATE Built to Innovate shows how leaders can create an - photo 2

PRAISE FOR

BUILT TO INNOVATE

Built to Innovate shows how leaders can create an innovating engine that mobilizes all the people who work for their organization. The book offers both a big-picture conceptual framework and a proven method developed through many years of academic research and practice. It is filled with interesting examples and is thought provoking. It is a must-read.

W. Chan Kim, BCG Chair Professor of INSEAD and Worlds #1 Management Thinker by Thinkers50

In todays world, a company that does not innovate cannot succeed. In the best organizations, everyone from the C-suite to the factory floor is enabled and encouraged to innovate. Fortunately, there are tools and systems that can be used to stimulate innovation in any industry, and Ben M. Bensaous new book is comprehensive and remarkable in this respect.

Gler Sabanc, Chair, Sabanc Holding

Innovation is a core challenge for all leaders, and I am focused on it as governor of Japans No. 1 industrial center, which is aiming to shape the worlds foremost and unparalleled startups ecosystem. Ben M. Bensaous Built to Innovate offers insights into the why, the how, and the who of innovating that leaders in business, the nonprofit sector, and government alike are sure to find compelling and powerful.

Hideaki Ohmura, Governor, Aichi Prefecture, Japan

For a science-based company like Bayer, it is crucial to enable innovation and bring it to market. This is possible only if we encourage our employees and leverage their innovative potential. In his inspiring book, Built to Innovate, Ben M. Bensaou provides not only useful insights but also clear examples of how to simultaneously lead innovation and transformation in a high-performance business.

Werner Baumann, CEO, Bayer AG

How do we create societies where innovation is second nature? Built to Innovate is about making innovation systemic, which is exactly what we need to create sustainable prosperity in many nations.

Lucy Quist, Managing Director, Morgan Stanley, former CEO of Airtel Ghana, and author of The Bold New Normal

Many organizations struggle to innovatenot because they lack good ideas, but because they dont know how to create a supportive greenhouse in which innovative ideas can flourish. Ben M. Bensaous book explains in detail how to create such a greenhouse. In a world where standing still means falling behind, business leaders need the insights Bensaou provides to remain relevant in future unchartered waters.

Jan R. Carendi, PhD (h.c.), member of the Lombard International Board of Directors, former member of the executive board of Allianz SE and CEO of Allianz of Americas

In an era when tech rules the markets, everyone will advise you to innovate more. Yet no one ever tells you how to do this. Ben M. Bensaou provides an immensely valuable, nuanced set of approaches to enhance innovating as a truly organizational process. This is a must-read for anyone tasked with ramping up their companys innovating engine.

Toby Stuart, Helzel Professor of Entrepreneurship,
Strategy, and Innovation; Associate Dean, External Affairs; and Faculty Director, Institute for Business Innovation, Haas School of Business, UC Berkeley

Innovating should be everyones habit, but its usually done by a select few. Bensaous BTI framework and his seven-step process show how everyone can participate in priming the organizations innovating engine to forge a pathway to a profitable future.

N. Venkat Venkatraman, author of The Digital Matrix
and David J. McGrath Jr. Professor of Management, Boston University, Questrom School of Business

With fresh eyes, Ben M. Bensaou peers backstage into some of the worlds most innovative companies to reveal a number of elegant and original concepts and tools. His carefully crafted stories and well-researched cases will teach leaders how to create a culture of innovation and reward anyone interested in the science and practice of innovating.

Dr. Jon Arsen Chilingerian, PhD, Professor of Health Care Management, Heller School at Brandeis University, and Director of the MD/MBA and EMBA Physician Programs, Tufts University School of Medicine

Copyright 2022 by Ben M Bensaou All rights reserved Except as permitted - photo 3

Copyright 2022 by Ben M. Bensaou. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-04-6270-8
MHID: 1-26-046270-6

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-046269-2, MHID: 1-26-046269-2.

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