Allison Hartsoe - The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company

Put The Age of Customer Equity on top of your required reading list! Allison Hartsoe has delivered the go-to book on customer-centric marketing and company leadership, showing C-Suite leaders how to use data correctly, and how to listen and learn from customers.

DAVID MATHISON CEO at CDO Club/CDO Summit

Allison Hartsoe delivers a fresh perspective on ways that corporate leaders can listen to and learn from customers.

JUNE DERSHEWITZ Data Strategy at Amazon Music and Board Chair at Digital Analytics Association

Allison Hartsoe is the industry insider you need in your corner. Her firsthand experience working with dozens of Fortune 500 brands and start-ups is distilled in The Age of Customer Equity.

JOSE A. MURILLO Chief Analytics Officer at Grupo Financiero Banorte

Ive followed Allisons career for more than a decade, and her relentless focus on helping companies discover the value of their customers has been remarkable. This book captures much of what she has observed and learned and presents it in a compelling and actionable form. Even as a student of customer equity myself, I was quickly reminded of how much untapped opportunity remains.

JOE MEGIBOW CEO at Purple Innovation

Allison Hartsoe understands what it takes to move through each stage of your brands customer-centric transformation and the ultimate rewards. In The Age of Customer Equity, she provides in-depth insights into the stages of listening, learning, and growing with your customers.

NEIL HOYNE Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House

If youre interested in developing a more customer-centric business, start with this book. Allison Hartsoes experience and expertise shine through in her case studies, interviews, and concepts.

JAIME COLMENARES currently Head of Analytics / Marketing Intelligence at Uber, formerly at Airbnb, eBay, and Bain & Company

The Age of Customer Equity is a roadmap to getting to aligning your teams, rethinking your customer acquisitions, and leading your company toward a customer-centric one. In an age where everyone needs to Be Like Amazon, Allison shows the way.

BRYAN EISENBERG New York Times bestselling author of Waiting for Your Cat to Bark and Be Like Amazon: Even a Lemonade Stand Can Do It

Dont you think of launching your next product or service before reading The Age of Customer Equity. Without knowing who your customers are, what they need, and what they really want, its not worth the exercise or the money. Let Allison show you the customer-centric way.

ZACHERY ANDERSON Chief Data and Analytics Officer at NatWest

Allison Hartsoe knows how companies move through a customer-centric transformation and the massive payoffs they see. In The Age of Customer Equity, she shares the tools you need to listen to, learn from, and grow with your customers.

JEFF NEMETH Executive Director of Global Ownership Lifecycle at Ford Motor Company

If you want to walk the walk and not just talk the talk of customer-centricity, Allison Hartsoes The Age of Customer Equity delivers clear, concise, practical advice on every aspect of customer-centric marketing and leadership. Its the best guide there is for transforming your enterprise from the way you work now to real customer-centricity.

GARY ANGEL CEO at Digital Mortar

Allison Hartsoe, an industry insider who has worked with dozens of Fortune 500 brands, shows exactly how companies attain the maximum possible return on their investment during a customer-centric transformation. In The Age of Customer Equity, she shares the tools you need to listen to and learn from your customers so that everyone thrives.

DENISE BROSSEAU CEO at Thought Leadership Lab

Weve always known data was a treasure trove of information, but we never stopped to analyze the depths of its value to businesses everywhere. The game has changedfrom eyeballs and ears to hearts and minds, and data is what allows you to make that customer connection even more valuable. As an expert in the field, Allisons book explores how integral customer-centricity has become to increase value and the connection between brands and customers. Data is your conduit; customer satisfaction is your end goal.

JEFFREY HAYZLETT Primetime TV & Podcast Host, Speaker, Author, and Part-Time Cowboy

Few people have the industry experience and data knowledge that Allison Hartsoe has. In your hands, youre holding a master class on how to take your business from product-centric to customer-centric to become (and stay) a successful and sustainable company.

BROOKS BELL Founder at Brooks Bell, Board Member, and Serial Entrepreneur

Allison Hartsoe provides an MBA in customer-centric marketing and company leadership.

ANTHONY CHOE Founder at Provenance

As a true industry insider, Allison Hartsoe has been at the frontlines of the dawning of the Customer Era. In her new book, The Age of Customer Equity, Allison shows every current and prospective business leader how a customer-centric transformation provides companies with big-time payoffs. Read her book, and acquire the tools you will need to listen to, learn from, and grow with your customers.

RICHARD WHITT Founder at Deeper Edge LLC, President at GLIA Foundation, Mozilla Foundation Fellow, and Strategic Advisor to Tech Startups

Theres no lack of information or data coming from customers in todays hyperconnected world. And its in your customer data where you will find the right answers to those hard business decisions. Allison has a unique gift for looking at and reading data in a way that brings it to life. In The Age of Customer Equity, she lays out the roadmap for you and your teams to learn from, delight, and keep customers coming back.

PEGGY WINTON President/CEO at Association for Intelligent Information Management

Moving your company through a customer-centric transformation is no easy feat. It requires listening to your customers, learning from them, and leading with the right data. As leaders, we have to confront the resistance to change, avoid the pits of reporting despairs, and theres no better way of accomplishing that than to do the work. Allison has decades of experience in data analysis and has delivered a master class on going from a product-centric company to a customer-centric one.

RICHARD FOX Analytics, Business and Data Strategy, Data Science, CAO, CFO, Adjunct Professor

Allison is the first expert I think of when it comes to measuring and maximizing customer lifetime value. She perfectly distills her expertise into a book that is the MBA in customer-centricity every executive sorely needs.

LEA PICA Data Storytelling and Presentation Advocate, Speaker, Trainer at Story-Driven Data by Lea Pica

For my husband, Hunt, whose unshakable belief

allowed me to reach for the stars.

Dataforge Press, Publisher

Cover and interior design by

Andrew Welyczko AbandonedWest Creative, Inc.

Book production by Broad Book Group, LLC

Copyright 2021 by Allison Hartsoe

All rights reserved. In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitutes unlawful piracy and theft of the authors intellectual property. If you would like to use material from this book (other than for review purposes), please obtain prior written permission by contacting the author at info@ahartsoe.com.