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Tom Searcy - How to Close a Deal Like Warren Buffett: Lessons from the Worlds Greatest Dealmaker

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How to Close a Deal Like Warren Buffett: Lessons from the Worlds Greatest Dealmaker: summary, description and annotation

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Silver WinnerTops Sales Worlds Best Sales and Marketing Book

Revealed: the winning blueprint for making deals like The Oracle of Omaha

Warren Buffett didnt become the worlds third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employees Insurance Companyalso known as GEICO.

Highly successful dealmakers themselves, Tom Searcy and Henry DeVries have been studying Buffetts unique approach for many years. Now, they reveal the secrets of the Oracle of Omaha. How to Close a Deal Like Warren Buffett gives you the 101 top deal-making maxims of a legend in his own time. Heres just a small sampling of whats inside:

Warren Way #22: Choose quality.
Its better to own a portion of the Hope diamond than 100 percent of a rhinestone.

Warren Way #41: Deal making is a no-called-strike game.
You dont have to swing at everythingyou can wait for your pitch.

Warren Way #75. Think long term.
Our favorite holding period is forever.

Warren Way #92. Dont do deals just to do deals.
We dont get paid for activity, just for being right.

Warren Way #98. Think for yourself.
My idea of a group decision is to look in the mirror.

Warren Way #99. Be honest in your deal making.
It takes 20 years to build a reputation and five minutes to ruin it.

Searcy and DeVries round it all out with an abundance of their own expertiseapproaches that, added up, have generated billions of dollars in new sales.

Take the advice in this hands-on guide and learn How to Close a Deal Like Warren Buffett.

How to Close a Deal Like Warren Buffett reveals the method behind Buffetts near-mythic deal-making prowess. Guaranteed to help you come out on the right side of every deal!

Tom Searcy and Henry DeVries have done a masterful job of distilling Buffetts wisdom into a highly readable book youll want to refer to again and again. A must-have for dealmakers! Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level

Almost anybody interested in deal making will find something of interest here. Simply the most important new book on deal making and big account sales strategy. Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Wont Get You There

Read this inspiring, advice-filled book to discover how you can leverage Warren Buffetts deal-making strategies to negotiate and win big contracts. Jill Konrath, author of SNAP Selling and Selling to Big Companies

This book is Dale Carnegie reconfigured for the business world. Thomas Barnett, contributing editor at Esquire and author of Great Powers: America and the World After Bush

This is the first book weve read that truly explains how Buffett thinks and how his lessons can be applied to your business. Neil Senturia and Barbara Bry, serial entrepreneurs and entrepreneurship columnists for U-T San Diego

Tom Searcy: author's other books


Who wrote How to Close a Deal Like Warren Buffett: Lessons from the Worlds Greatest Dealmaker? Find out the surname, the name of the author of the book and a list of all author's works by series.

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Praise for How to Close a Deal Like Warren Buffett

When you walk through the Omaha airport, there is a picture of Warren Buffetts graduating class from the University of Nebraska and his quote, Invest in yourself. Once you understand that there is an art and a science to making the deal, youll understand the value of Warren Buffetts quote. Investing in yourself is not an option; its an imperative, and investing in this book is exactly the same. Getting the wisdom and thinking behind Warren Buffetts deals will help you gain insight into the art and science of making your deals.

Jeffrey Gitomer, author of The Little Red Book of Selling

Tom Searcy and Henry DeVries uncover Warren Buffetts secrets to closing the biggest deals in the world. Theyll teach you the skills to make your first million dollar deal.

Dan Waldschmidt, author of Edgy Conversations

Tom Searcy and Henry DeVries have done a masterful job of distilling Buffetts wisdom into a highly readable book youll want to refer to again and again. A must-have for dealmakers!

Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level

Almost anybody interested in deal making, from salespeople to CEOs, will find something of interest here. Simply the most important new book on deal making and big account sales strategy.

Marshall Goldsmith, million-selling author or editor of 32 books, including the New York Times bestsellers MOJO and What Got You Here Wont Get You There

Read this inspiring, advice-filled book to discover how you can leverage Warren Buffetts deal-making strategies to negotiate and win big contracts.

Jill Konrath, author of SNAP Selling and Selling to Big Companies

Searcy and DeVries have made their own science of dissecting how persuasion leads to decisions leads to big deals. This book is Dale Carnegie reconfigured for the business world.

Thomas Barnett, contributing editor of Esquire and author of Great Powers: America and the World After Bush

Warren Buffett is one of our heroes, and this is the first book weve read that truly explains how Buffett thinks and how his lessons can be applied to your business.

Neil Senturia and Barbara Bry, serial entrepreneurs and entrepreneurship columnists for UT San Diego

Copyright 2013 by TMS Partners Inc and Henry DeVries All rights reserved - photo 1

Copyright 2013 by TMS Partners Inc and Henry DeVries All rights reserved - photo 2

Copyright 2013 by TMS Partners, Inc and Henry DeVries. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-180166-9
MHID: 0-07-180166-9

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180165-2, MHID: 0-07-180165-0.

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com.

TERMS OF USE

This is a copyrighted work and The McGraw-Hill Companies, Inc. (McGraw-Hill) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hills prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

To our inspiration, Warren Buffett and Charlie Munger.
Studying them, Berkshire Hathaway, and its managers
has been a pleasure and a gift to us

Contents
ACKNOWLEDGMENTS

We wish to thank CBS MoneyWatch for believing in Tom as an online columnist. This is where the seed of the idea for How to Make Deals Like Warren Buffett sprouted in column form. We want to thank Donya Dickerson of McGraw-Hill, who persistently encouraged us to bring to readers the lessons of the greatest dealmaker in the world. We are grateful to friends and authors Robin Ryan and Dan Janal for their insights during the proposal process. Special thanks go to our researchers, Karla DeVries and Don Sevrens, for their assistance in gathering information. We also want to express our thanks to the Berkshire Hathaway managers who helped us with fact checking the manuscript. Perhaps the biggest thanks go to our team at Hunt Big Sales, especially our president, Carajane Moore, and the most valuable player, Jessie Kelley. Because we never wanted this book to be theory without practical applications, a nod of thanks also to the Hunt Big Sales clients that allowed their case studies to be included in the book to illustrate the Warren Buffett lessons. Tom would also like to thank his wife, Jen, and Henry his wife, Vikki, for their understanding of the lost nights and weekends during the research and writing of the book.

INTRODUCTION
You Arent Warren, but You
Can Make Deals Like Him

The Berkshire Hathaway (stock symbol BRK) annual shareholders meeting in Omaha, Nebraska, is truly to capitalists what the Daytona 500 is to NASCAR fans. Its a spectacle, a tradition, and a happening. The event is over the top and reassuringly familiar to the faithful.

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