Rupert M Hart - Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies

Recession
Storming

Praise for Recession Storming from Reviewers on Amazon.com

This is the most practical marketing book I've seen to date. Howard Furer, Independent Marketing Consultant

Rupert Hart's book provides a neat compendium of very practical advice for marketing in a downturn. The author guides the reader to see the opportunities in a recession, and provides a pragmatic set of principles to gain customers and markets in challenging times -- all in an engaging writing style. Neat stuff, timely advice. Professor Niraj Dawar, Richard Ivey School of Business, Canada .

I found this book extremely helpful for my business. Its easy to read format made it a quick read. I liked the conversational style and the short paragraphs. It's easy to dissect useful information. Steve Reid , Entrepreneur.

Rupert Hart tells the reader how to thrive in a recession by summarizing straightforward, no-nonsense, practical steps. For marketing managers and product managers, there are a bunch of ideas that will help you make your case when confronted with opposition from colleagues. Angela Hey, Business Consultant

Having been in banking for 40 years With "Recession Storming", readers acquire a "how to" survival guide that will always be relevant, now and in the future. And, beyond survival, it will help to instruct one on how to benefit from recessions while others fail. Michael Vasquez, Vice-President, Regional Bank.

I found [Recession Storming to be] wonderfully easy to ready and understand. I love the practical ideas for how to not only survive a recession but thrive. I have passed this book out to my co-workers and highly recommend reading it. Kathleen Richards, RMP, MBA, Property Manager

I was immediately put at ease by Mr. Hart's conversational manner, his witty humor, and his use of punchy, easy-to-follow descriptions and examples. An excellent read! Michael Vaughn, Independent Commentator.

This is a great business book and immensely timely. I recommend it highly. It's full of actionable ideas that marketing and business development people, as well as business owners, can use today. Bob Pettigrew, Chairman, Worldwide Consulting Company.

As a Harvard MBA with several start-ups under my belt in good times and bad, I found this book quite refreshing. While most business books take 200 pages [] this one contains kernels of wisdom in nearly each paragraph, and packs a wallop in a short, tight read. Arthur Zwern, Serial Entrepreneur.

I loved this book! Rupert Hart's book "Recession Storming" is chock-full of practical, insightful and resourceful tips for helping your company thrive during an economic or sector-based downturn. Hart's book is easy to read with a massive amount of real-world examples. It is well organized with a very detailed table of contents and index. In addition, each chapter is well structured with the concept, the supporting sections, and the summarizing conclusion. I highly recommend this book to anyone who wants to help their company not just survive but thrive. David Richer, Division Manager, Software Technology Company

As the owner of a real estate franchise and a financial advisory firm, I am in markets down 40% on last year, so I understand first hand just what being in a recession is like. Rupert Hart is right when he says it is more like feeling becalmed than being in a storm. In those circumstances, its all to easy to hunker down, succumb to torpor and hope things will get better. I know. For business owners and managers who realize that to survive and thrive in a recession, you actually need to TAKE ACTION, Rupert Hart's book will appeal because it is packed full of ideas to improve revenues from existing clients and to price intelligently to raise margins. I went through the book systematically making checklists of Rupert Hart's ideas that I can implement in my 2 businesses. The long To Do lists I made testify to its usefulness. Now I'm moving into execution mode. Business Owner ( Coventry , UK )

The beauty of the book is the many examples and practical ideas for each strategy facet. For example, not many books deal with the practical problem of organizational politics while developing and then executing a strategy and plan. In addition Hart's writing style and compact presentation means the ideas are enjoyably accessible on a long plane flight. Andrea Hawkins, Manager.

Having experienced several economic recessions this book certainly peaked my interest. [] I am loath to read business books that do not initiate action on my part...this book inspires action. John Lovejoy, CIO.

Recession Storming is an insightful and entertaining look at the inevitability of business cycles and the opportunities unique to [] recession. As a corporate president in the health care industry, I found Mr. Hart's book to be an accurate analysis of business principles, made accessible to the lay reader. During this time of political fear mongering, Recession Storming is an optimistic reminder that all is not lost and indeed for the courageous and well-informed, advantages exist. Seize the day, and this book! . Vance Landis, Healthcare CEO.

As an MBA and independent marketing consultant, I found this book to be chock full of great ideas that I can immediately suggest to several of my clients. Emma Zolbrod MBA, Independent Marketing Consultant.

If you only read one business book in the near future it doesn't get any more topical than "Recession Storming. This book is a breath of fresh air. The concise nature of this book really sold me. Nick Thompson, Manager.

Mr. Hart uses ingenious examples and metaphors to make his book understandable, instructive and highly enjoyable. Kit Landis, Law Firm Partner.

Rupert Hart has written an accessible and easily digested book about how to look recession in the eye and make the most of it. The straightforward organization of the book and summary headings help the reader grasp the main points without extraneous verbiage. I especially recommend this book for small business owners and young companies, although the wealth of tips and examples makes it relevant to businesses of any size. Linda Wilshusen, Public Sector Consultant.

A lot of managers only [use] internal[ly] driven insights to fight a recession. That means downsizing, cost-cutting or just wait till the storm weathers over. I found it revealing to discover how many applicable outward-looking insights are listed in this book. Recessions become just another situation to handle, not the one single situation [that] nobody knows how to handle appropriately. Geert Vanhees ( Belgium )

Your own pocket survival guide: This book is a tool kit of sharp ideas born of practical experience, that will positively influence the health and bottom line of any business in times of recession. I have run several small businesses, and I wish such wisdom had been available to me earlier. Robert Parks, Entrepreneur ( Cambridge , UK )

This book really amazed me for how practical its advice is. I'm used to business books that give seven reasons, or four commandments or five strategic prescriptions and then spend an entire book justifying themselves. Rupert Hart has written a book with zero fat, no gristle and plenty of beef. I was impressed by how little wasted space there is and by the practicality of his suggestions. "Small Business Owner"

Rupert Hart's short book is an antidote for the paralysis and inaction that seems to grip companies in the face of recession. Rather than resigning themselves to their fate, Hart argues that recession is exactly the time to take the market by storm. [] It's an easy read, but one which could have significant impact on a wide range of businesses. Recommended. K evin Grumball, CEO, Technology Company ( UK )