Ardath Albee - eMarketing Strategies for the Complex Sale

Praise for eMarketing Strategies for the Complex Sale

In her outstanding book, Ardath Albee outlines a step-by-step process to help any business successfully engage its online customers and prospects. Her book is packed full with examples of how others have successfully attracted high-value prospects using creative online marketing tactics. If your business sells complex products or services, eMarketing Strategies for the Complex Sale is your guide book to attracting valuable prospects and speeding the sales cycle.

Michael A. Stelzner, author of Writing White Papers:
How to Capture Readers and Keep Them Engaged

Albee, the quintessential marketing storyteller, reveals her secrets for developing exceptional content that will engage and nurture prospects from first engagement through the pipeline. If you want to be a better B2B marketer, read eMarketing Strategies for the Complex Sale.

Christopher Doran, Vice President, Marketing,
Manticore Technology

If youre looking for eMarketing for Dummies keep looking. This is not a simplistic overview. If youre looking for a comprehensive, well-researched, single resource to plan, build, execute and succeed in your eMarketing efforts, then buy this book! Ardath Albee knows her stuff and has packed it all into this dense but readable and usable text.

Barry Trailer, Founding Partner, CSO Insights, www.csoinsights.com

eMarketing Strategies for the Complex Sale is about getting the right content in the hands of the right people, at the right time, using the right medium to make the content truly relevant. Ardath Albee knows how to think like a prospect and translate this into how your business should respond to get their interest. This book is a must have for the Web 2.0 marketer.

Mike Pilcher, VP Sales and Marketing at Marketbright
and author of Prosultative Selling

With eMarketing Strategies for the Complex Sale, Ardath Albee builds a compelling case for rethinking marketing from the perspective of the buyer. With engaging examples and actionable frameworks, she lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with todays buyers.

Steven Woods, CTO, Eloqua and author,
Digital Body Language

It used to be so darned easy: Do a few tradeshows, maybe publish a white paper or two, and have the salespeople follow-up. But the always on, YouTube-infested, Twitter-centric world makes the B2B sale much more complex today. Ardath Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process, driving significant new business as a result. If you manage a complex sales process, stop making excuses! eMarketing Strategies for the Complex Sale is your guide for Web marketing success.

David Meerman Scott, bestselling author of
The New Rules of Marketing & PR and World Wide Rave

Ardath Albee gets it right in eMarketing Strategies for the Complex Sale. Albee puts you in the shoes of todays buyer and walks you through a fundamentally new buying process that is controlled by the buyer. Albee shows how marketing can nurture these buyers with contagious buyer focused content that attracts and facilitates trusted conversations mapped to the buyers readiness. A compelling read for both B2B marketing and sales professional alike, eMarketing Strategies is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.

David Thompson, CEO, and
founder of the Sales 2.0 Conference

New media, content marketing, social networking Ardath cleverly wraps these concepts in a bow and makes this book required reading. We are definitely not in Kansas anymore, so hold on to this book for dear life. If you do, youll learn that its not selling harder, its selling smarter. Become the expert resource for your customer and watch your business grow.

Joe Pulizzi, coauthor of Get Content Get Customers,
and founder of Junta42

ARDATH ALBEE

Copyright 2010 by Marketing Interactions, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-162944-7
MHID: 0-07-162944-0

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