Rajendra S. Sisodia - Firms of Endearment: How World-Class Companies Profit from Passion and Purpose
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Peter Derby , former Managing Executive for Operations and Management, U.S. Securities and Exchange Commission, Former Chairman & CEO, DialogBank and Troika Dialog Investment Banking Group
"This book not only challenges capitalism's traditional marketing paradigm but the very "genes" of capitalism. If any book is going to launch a New Capitalism of Caring, it is this book that redefines great companies as stakeholder value builders, not just shareholder agents."
Philip Kotler , S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University (named by the Financial Times as the #4 management guru of all time behind Jack Welch, Bill Gates, and Peter Drucker)
"Aligning the interests of multiple stakeholders is becoming a "table stakes" issue. Although achieving such alignment requires extra work, this book shows why it's well worth the effort. More loyal customers, more engaged employees, more trust between labor and management, more community support and ultimately more value produced for shareholders. If you don't feel inspired to adopt a stakeholder relationship operating model after reading this book, you never will.
Andrew C. Kerin , President Domestic Food, Hospitality and Facilities, Aramark Corporation
"Most people think of convergence in terms of technologies coming together, but Firms of Endearment proves that there's another form of convergence going on. Companies no longer can defend putting profits ahead of winning share of heart because customers and investors increasingly believe one doesn't come without the other. As this book points out so well, companies succeed in building value when they focus on being socially responsible on behalf of all their constituents.
Ivan Seidenberg , Chairman and Chief Executive Officer, Verizon Communications
"A powerful blow to selfishly greedy market fundamentalism of the Darwinistic sort, Firms of Endearment is also a thoroughly documented invitation to responsible capitalism."
Prabhu Guptara , Executive Director, Organization Development (a subsidiary of UBS AG.)
"This wonderful book shows the way to what the authors call "The Self Actualization of Capitalism." It celebrates the confluence of humanistic values and business success in an inspiring and engaging fashion. I recommend it wholeheartedly!"
Michael J. Gelb , author, How to Think Like Leonardo DaVinci and Innovate Like Edison , www.michaelgelb.com
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Rajendra S. Sisodia
David B. Wolfe
Jagdish N. Sheth
Vice President, Publisher: Tim Moore
Wharton Editor: Yoram (Jerry) Wind
Acquisitions Editor: Paula Sinnott
Editorial Assistant: Pam Boland
Development Editor: Russ Hall
Associate Editor-in-Chief and Director of Marketing: Amy Neidlinger
Publicist: Amy Fandrei
Marketing Coordinator: Megan Colvin
Cover Designer: Solid State Graphics
Managing Editor: Gina Kanouse
Project Editor: Jennifer Cramer
Copy Editor: Keith Cline
Proofreader: Water Crest Publishing, Inc.
Indexer: Erika Millen
Compositor: Jake McFarland
Manufacturing Buyer: Dan Uhrig
2007 by Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth
Publishing as Wharton School Publishing
Upper Saddle River, New Jersey 07458
Wharton School Publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, .
Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America
First Printing February, 2007
ISBN 0-13-187372-5
Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education North Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educatin de Mexico, S.A. de C.V.
Pearson EducationJapan
Pearson Education Malaysia, Pte. Ltd.
Library of Congress Cataloging-in-Publication Data
Sisodia, Rajendra.
Firms of endearment : the pursuit of purpose and profit / Rajendra S. Sisodia, David B.
Wolfe, Jagdish N. Sheth.
p. cm.
ISBN 0-13-187372-5 (hardback : alk. paper) 1. Strategic planning. 2. Business planning. 3.
Business ethics. 4. Social responsibility of business. I. Wolfe, David B. II. Sheth, Jagdish N.
III. Title.
HD30.28.S478 2007
658.4'08dc22
2006020031
To my sister Manju and brother-in-law Dr. Sangram Singh, who are wise beyond their years and embody all the virtues we write about in this book.
Raj Sisodia
To all my friends in The Society.
David Wolfe
To my older sister, Kantaben Mehta, who knows how to win a share of heart of others.
Jag Sheth
Russell L. Ackoff, Jason Magidson, Herbert J. Addison
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