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Mark Mahaney - Nothing But Net

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Find the winners, avoid the losers, and build a solid Tech portfolio for the long runwith proven methods from legendary analyst Mark Mahaney

The Tech industry is the stock markets hottest, most profitable sector, but it can be a roller coaster ride. Companies with great ideas can end up going nowhere, and some that dominate today will be sold at fire-sale prices in five years. Sure things can become sore things very rapidly. Nothing But Net provides the knowledge and insights you need to understand whats really hot, to know whats not, and to outperform other investors consistently and decisively.

Famous for his smart, savvy and unique approach to Tech stock investing, Mark Mahaney provides his 10 proven rules for succeeding as a long-term Tech stock investorexplaining everything hes learned during almost 25 years of analyzing internet stocks, including:

  • Why revenue growth and customer metricsnot earningsare what matter most to Tech investors
  • How to investnot tradein the great growth opportunities that lie ahead
  • How to determine when high valuations are a warning sign and when they signal an opportunity
  • Ive watched the rise of some of the leading companies of todayFacebook, Amazon, Netflix, Googleand the fall of some of the leading companies of yesterdayYahoo!, eBay, and AOL..., Mahaney writes. [F]iguring out which companies really are going to be dominant franchises is an extremely hard thing to do. But those who accomplished this were arguably able to generate some of the best portfolio returns in the stock market over the past generation.

    Nothing But Net provides powerful advice for the next two decadeslessons you can start applying today and use for years to come.

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    Praise for Nothing But Net People always ask me what investment books can help - photo 1

    Praise for Nothing But Net

    People always ask me what investment books can help them understand how to value technology stocks. I gave up suggesting them a long time ago; nobody knew enough or had enough history with the most important sector in the market. And then along comes Mark Mahaney with Nothing But Net. The problems solved; I have the answer. Read this book. Its the most comprehensive, self-deprecating, and insightful book I have come across that explains how tech stocks really work: which ones go up, which ones go down, from the only person who has opined for the entire era. I thought I knew these stocks cold; I learned a ton. You will too.

    JIM CRAMER, host of Mad Money and cofounder of TheStreet.com

    Timeless insights into stocks, management, and what makes a company worth investing in. Required reading for the next generation of investors.

    SCOTT GALLOWAY, Professor of Marketing at NYU Stern School of Business, cohost of the Pivot podcast, and author of The Four

    Marks book will help all investorsfrom novice individual investors to seasoned institutional investorsgather the confidence to invest in the future today. Nothing But Net offers important investment lessons that I have not forgotten and, thanks to his analysis, will never forget.

    CATHIE WOOD, founder, CEO, and CIO of Ark Invest

    Mark has been one of the sharpest, smartest, and most reliable analysts on my show for the last 10 years. He takes it to the next level in Nothing But Net, a remarkably personal, witty, engaging, yet informative read. Youll laugh and learn, not just about picking tech stocks, but also about the meteoric rise of the worlds most dynamic and valuable companies, and where theyre going next.

    EMILY CHANG, host and Executive Producer of Bloomberg Technology, author of Brotopia

    This fun, informative book is Peter Lynch meets Michael Lewis. Ive long known that Mark Mahaney is a top player, thinker, analyst, investor, and human being, and now Ive learned, hes also an amazing writer. His 10 Timeless Stock Picking Lessons are really insightful and useful. Read this book.

    ED HYMAN, Chairman of Evercore ISI and the #1 Ranked Analyst for Economics for 40 years by Institutional Investor

    Wall Street analyst Mark Mahaney has been watching Internet stocks rise, fall, and confound investors since the start of the web era. In this personable, compelling book, Mahaney reflects on both the hits and misses from his storied career while dishing out critical tips on how to appraise tech companies, when to invest, and how to stay sane through it all.

    BRAD STONE, author of The Everything Store and Amazon Unbound

    Copyright 2022 by Mark SF Mahaney All rights reserved Except as permitted - photo 2

    Copyright 2022 by Mark S.F. Mahaney. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

    ISBN: 978-1-26-427497-0
    MHID: 1-26-427497-1

    The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-427496-3, MHID: 1-26-427496-3.

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    All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

    McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

    This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, securities trading, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

    From a Declaration of Principles Jointly Adopted by a Committee of the
    American Bar Association and a Committee of Publishers and Associations

    TERMS OF USE

    This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

    THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

    To My SonsNoah, Carter, Aidan, and Malcolm
    All My Love... ALWAYS

    In Memory of Robert and Olga Mahaney
    ETERNALLY Grateful

    To Brother Brendan and Sister Alex
    FOREVER Thankful

    To The Abbey Boys
    Pax in Sapientia

    CONTENTS
    PREFACE
    The Oldest and Longest-Lasting Internet Analyst on the Street

    I am the oldest and longest-lasting Internet analyst on Wall Street. And I have been lucky. Very lucky. For almost 25 years, my job has been to cover Internet stocksto write about, model, analyze, discuss, and explain arguably the most dynamic and interesting investment sector on Wall Street. I have had the opportunity to track some of the most innovative companies of the last quarter centuryAlibaba, Amazon, AOL, eBay, Expedia, Facebook, Google, LinkedIn, Netflix, Pandora, Priceline, Snap, Spotify, Twitter, Uber, Yahoo!, Zillow, and others. I have had the chance to meet and get to know (sometimes barely, sometimes well) some of the leading entrepreneurs and CEOs of the last 25 yearsJeff Bezos, Reed Hastings, Meg Whitman, Steve Case, Mark Cuban, Eric Schmidt, Jack Dorsey, Jeff Boyd, Dara Khosrowshahi, Tim Westergren, Evan Spiegel, and Doug Lebda, to name a few. And my stock calls have had their share of failures, but also many dramatic money-making wins.

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