Also by David Brock
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The Journey to Top Blogger
The Journey to Top Blogger
By David Brock
*****
How to Become a Top Influencer with a Powerful, Influential Blog
Table of Contents
The Reality of Blogging
Choose Your Niche
How to Hone in on a Smaller Niche
Route to Market
Creating Your Logo
The Basics
Creating Your Theme
Top Plugins for Bloggers
Step One Invest in Your Most Important Brand
Blogging
What to Write
Social Media Posting
The Basics
Production
Share Your Posts
Influencer Marketing and Guest Posting
SEO
Conclusion: Your Blueprint to Turn Blogging into a Highly Profitable Full-Time Job
What is it Like to be a Top Blogger?
N o matter what you end up doing, working online is a fantastic opportunity and a great way to enjoy more freedom and potentially higher earnings.
If you work online, that means you can work from anywhere in the world, that you can set your own pace to work at and that you can choose your own
salary.
But while working online is always great, there are a lot of different forms that this can take and not all of them are made equal.
In other words, some online businesses are more profitable and more enjoyable than others and if youre working to provide a service such as web design, copywriting or coding, then essentially you wont be doing anything all that different from working for an employer.
Clients mean deadlines and theyre essentially very similar to bosses!
And then there are those hustles that you can get into online. Things like selling eBooks or working as an affiliate to promote someone elses ebook. These are passive income business models that will earn you cash while you sleep or while you travel the world.
Theyre low input and high yield in many ways they represent the very best of both worlds and theyre an ideal choice for those looking to earn money quickly.
But lets face it, these business models dont have all that much ambition attached. Selling an ebook is not exactly changing the world, especially if its not even an ebook that you made yourself! Whats more, is that selling ebooks arent going to get you
all that rich.
Theres definitely a cut off point at which these get rich quick schemes stop being profitable. Theres a ceiling that limits how much you can earn and its also not particularly exciting or rewarding.
To be honest, a lot of people who make money online using these sorts of methods arent all that likely to actually believe in the products they sell. Essentially this feels like scamming people in order to make money, which isnt a great feeling.
This is why I firmly believe that becoming a top blogger is THE best way to earn a lot of money online. In this post, Ill be looking at what that entails and how you can get there. But first, lets take a look at why blogging is the perfect way to make money
online.
The Reality of Blogging
Firstly, being a top blogger means generating a passive income.
Youll have a website that will earn money for you but you wont need to put in a lot of daily work in order for that to happen. This isnt like writing or web
design where you are getting paid for the time you put in.
Here, you have done your work up front and thus you can kick back and relax while the money comes in from adverts, digital product sales and sponsors.
Thats not to say that theres no ongoing work mind you; you will still need to write the occasional blog post and do some promotion its just that it is up to you how and when you do this.
And the best part is that this is a highly rewarding way to work and make money online. Youll find that you dont dread doing it because youll be writing about a topic that you really enjoy and youll be doing things that youre really proud of.
Imagine if your days work involved stopping off at a coffee shop somewhere, getting yourself a nice hot drink and then leaning back into your chair while you type up an article on a subject you find fascinating.
Then theres the fans and the adulation. Being a top blogger is effectively like being a celebrity: people will read what you write and theyll leave comments and respond.
Its an amazing feeling when you write a post that youre really proud of and that you poured your heart into and then you get emails from people who read it and found it fascinating.
Its an even better feeling when you stumble onto a forum where people are discussing your ideas or recommending your posts!
Youll be an authority in the niche you love and youll get to spend all your time reading and writing about it!
And the potential earnings for a top blogger are huge. Really the only limit is your ambition.
Take a look at someone like Pat Flynn, Tim Ferris or Mario Popov a and youll see that you can become really very wealthy from a big blog by selling products, by working with sponsors or even just from Google AdSense.
Whats more, is that a blog can serve as a platform to something else. This can be a tool that you use to become a published author, to get your own TV show or to launch another business. That might sound unbelievable but Im absolutely serious!
Just take a look at someone like Aaron Marino (Alpha M) who started out with a style blog and now runs his own line of mens grooming products!
I can also attest to this myself. I have a (fairly) big blog and thanks to that, I got contacted by a large YouTube channel and asked to make videos with them.
I now get sent expensive electronic gadgets to review and get to keep them, while the videos I make for them get hundreds of thousands of views in the first day!
I even got a book contract and am currently on my way to becoming a published author.
Being a big blogger is an entirely different thing from other forms of making money online. Its a chance to get rich yes but also to get famous for doing something you love, to make a big difference in a given community or niche and generally to do something that actually matters.
If you like the sounds of that and you think the blogging lifestyle is for you then keep reading. This book is going to show you how to make it happen and were going to go to some completely different places than most other books on this subject...
Chapter 2:
Strategy Choosing a Niche
I promised in the last chapter that we were going to go to some rather different places in this book. Thats true but before we get to the interesting stuff, I first want to cover something more basic: the process of choosing a niche and coming up with a brand.
What you might not realize is that this is actually one of the most important aspects of being a successful blogger. Your fate is sealed as soon as you choose a brand (or fail to), so its very important to give this the time and the attention that it deserves.
Choose Your Niche
First, youre going to choose your niche. Entire books have been written on how to do this, but Im going to simplify the matter for you incredibly by saying this: