Hughes Timothy - Social Selling

Social selling is no longer optional for salespeople today. Getting attention on platforms that buyers now use and being able to initiate conversations is the difference between winning and losing. Tim Hughes has written a great book that provides the skills you need to win in todays hyper connected and highly competitive world.

Graham Hawkins, CEO and Founder, SalesTribe

Social selling is still misunderstood. It isnt about how to sell through messaging all your LinkedIn connections; it is about earning influence. Tim Hughes is an authority on the topic and this book is the ultimate guide to building or refining your social selling strategies to increase your influence and sales. Get your stationery ready to highlight key points and make notes.

Jo Saunders, LinkedIn Demystifier, strategist, trainer and author of Connectfluence

Social Selling is the definitive blueprint required to implement a world-class strategy that will drive increased revenue based upon practical application. There are a lot of books that talk about social selling, but they fall short. Tim Hughes shares a mix of proven processes, tools, and personal anecdotes that show how his success can become yours, that you can immediately add to your sales arsenal to supercharge your business!

Roderick Jefferson, Senior Vice President, Enablement, bestselling author, global keynote speaker

This is not a business book, it is a definitive and vital guide to social selling, a must-read and must-have for every business owner, entrepreneur, marketer and sales professional! Tim has compiled a comprehensive step-by-step resource and playbook which will positively transform your relationship building, increase your bottom line and see phenomenal return on your investment.

Jaz Greer, CEO, Make A Difference

Digital dominance, or owning your verticals narrative on digital, is critical in social media strategy. Tim Hughes gives you the digital dominance secrets you need to implement a winning game plan. Every marketer needs to read this book!

Terri Nakamura, designer, writer and social media consultant and author of Blogging on Instagram

A network gives you reach... but a community gives you power. Its time to stop making excuses and start bringing in personal social skills to the digital world. Tim Hughes understands this critical issue, and this book give you the tools to make it happen.

Ted Rubin, speaker, author, strategic adviser... provocateur

Digital has thrown a spanner into the works of traditional B2B marketing. With this book, Tim Hughes provides light in the darkness for todays digital marketing. Highly recommended.

Joel Harrison, Editor-in-Chief, B2B Marketing

This book is a must-read for sellers wanting to hone their craft in buyer engagement. If you want to get ahead of the competition knowledge is powerful and the skill of social selling will give you the step-up necessary.

Janice B Gordon, Customer Growth Expert, Scale Your Sales

Tim Hughes has taken his already powerful, revolutionary book on social selling to the next level. Social selling is no longer a fad, but a core tenant of modern selling. Tim has seen this evolution and his book is for those who want to stay ahead of the game.

Keenan, CEO of A Sales Growth Company and author of Gap Selling

Tim Hughes first book is one of my go-to books when thinking about the concept of social selling and on developing 'social organizations'. The world changed and the way that people buy continues to evolve. It provides actionable advice to sales and marketing teams on how to embrace social and Tims thinking is always ahead of the game.

Samantha Andrews, Global Marketing Director, GPA Global

People are the key to digital transformation. As digital technologies proliferate and humans begin to share work with AI and robots, it is the people who excel at being human who will thrive. In this book, Tim Hughes explains that executives that invest to enable people to network and build relationships virtually will have the necessary foundation for winning today and in the future.

Lenwood M Ross, Founder and CEO, Accelery

This book walks you through the reality of the post-pandemic world, defines what a digital organization must be and outlines the detailed steps of making that a reality within your organization. It is a must-read for anyone leading or executing within a business of any size today.

Robert M Caruso, EngageDigitalInc.com @fondalo

The world of sales has changed. You can no longer rely on cold calls and spam emails to make your number. Tim Hughes has created a practical methodology that teaches sellers how to engage like a real human on digital and win.

Andy Paul, Author and Creator of Sell Without Selling Out

This update is a practical guide for every sales professional who wants digital success in a world that becomes more digital every day. If you want to boost your sales success online this book is a must!

Leigh Ashton, Founder and CEO, The Sales Consultancy

A real gem of a book that gets you started on your social selling journey, providing all your key enablers to build a culture of social selling, and making this daunting subject easy to understand. A simple read that demystifies social selling so you can get involved.

Chris Learmonth, Managing Director, BMW & Mini Park Lane

I bought the first edition of Social Selling in 2018, and immediately applied some of the very actionable advice in the book, refining my entire digital networking and marketing strategy. I cant recommend the new edition strongly enough.

Michael OConnor, Founder of the Service Professionals Network

The problem with sales books today is pre-Covid thinking. In this second edition Hughes has really taken the time to update the book with modern case studies and chapters that make it relevant and a must for sales people in the post-Covid world.

Ian Moyse, cloud industry leader and influencer

Techniques to influence buyers and changemakers

Timothy Hughes

I was recently asked this question:

In the many years you have been immersed in social media and social commerce, what has been the biggest change?

My answer came easily. Business has taken the social out of social media.

In the early days of the social web, businesses were determined to join and master this new social conversation. And they did so, by engaging in real dialogue with people. I remember having direct conversations with real people from the biggest brands. Some of these early pioneers became better known and more beloved than the brands themselves!

Theyre all gone now. Over time, big business wanted to scale the work and cut costs by turning conversations into automated reactions and human engagement into efficient, algorithmic replies. Soon, all those conversations, and brand relationships, were gone.

Happily, this is turning around again. Companies are seeing that there is real value in connection and caring. There always has been. There always will be. The human touch in social media on the brink of extinction is making a comeback.

Im not saying there is never a place for technology or automation. Im saying that we have gone too far and used technology to erect annoying barriers between our teams and our customers, instead of using these wonderful tools to tear those barriers down.