Royston Guest - Built to Grow: How to deliver accelerated, sustained and profitable business growth

What real Business Leaders, Owners and Entrepreneurs are saying about Built to Grow...

Now more than ever business leaders need a model that works, is simple and covers all bases. From earnings growth, to people and talent strategies, to deeper customer relationships, in this book finally we've got one.

Paul Thandi, CEO, NEC Group

This book is straightforward, factual and to the point. Any leader responsible for business growth should read it! A blueprint full of practical ideas and tools to inspire you into action.

Craig Donaldson, Chief Executive Officer, Metro Bank (ranked number onein Glassdoor's highest rated CEO 2016)

A must-read for the modern business leader. At last, practical real-world strategy you can understand and act on to get instant but sustainable results. Royston delivers a clear and much-needed blueprint for scalable business growth. No matter how good you think you are, you should read this book to stay at the top of your game.

Sh Wasmund MBE, Author ofStop Talking, Start DoingandDo Less, Get More

Royston is an inspiring and practiced business leader. His book transcends other management books, by walking us through a practical, simple, yet dynamic framework that really works in unlocking the potential to grow your business. The framework provides clarity on what vision, strategies and measures really matter in achieving growth goals and Roystons commentary helps agile and progressive thinking. At a time of digital revolution this has never been more critical.

Louise Swain, CEO, Alliance Homes

The entertainment world is chaotic at the best of times, but add the impact of rapid technical disruption and well funded new international entrants and it creates a world where established players have to focus on rapid change and constant market evolution to survive. Roystons advice and model helped us make sense of this situation and focus on whats important to compete. So much so, that in the first twelve months of trading since execution we experienced double digit EBITDA growth in a market hemorrhaging value.

Stuart Cain, Managing Director, The Ticket Factory and Eight Feet Tall

Built to Grow is both challenging and thought provoking with a range of practical examples and lessons that are of relevance to leaders in the private, public and third sector who are serious about building a high performing organization.

Richard Stevens, HR Director, Chief Ministers Department, States of Jersey

Royston is a passionate, practical and engaging business leader, who inspires the commitment of those he leads and advises. Built to Grow is an insightful interpretation of his results driven model, that combines proven practices to unlock the potential in your people and achieve a culture of growth.

Phil Jones, Global Vice President, CSM Bakery Solutions

We have been fortunate enough to work with Royston in building our teams and our business over the past 2 years and he has been instrumental in supporting the growth of our team, providing new ideas, as well as clear, easy to apply guidance. He is an inspirational coach, provides great positive challenge and has played a key role in the transformation and growth of our business through our people. Hes a delight to work with and great to have all of his wisdom and guidance in one book!

Laura Brown, Retail Director, Harrods

Many business books talk about the importance of the customer, however with Built to Grow its refreshing to see a business growth strategy where genuinely the customer is the focal point of the entire model. The Customer Strategy Chapter is packed full of practical ideas that any Business Leader could instantly implement to build a customer centric business. Achieve this goal and accelerated and sustained business growth will be inevitable.

Maggie Wheeler, Managing Director, The Focus Group and Founder of Customer Experience World

Roystons work helps both the individual and the organization reach their full potential by providing simple yet effective techniques that are transformational. His performance and results driven model is balanced by practical concepts that empower people to excel, leading to a dynamic and highly productive organization. Everyone wants to be on a winning team and Royston provides the blueprint for success. Read this book, study and apply his techniques, and you will be a winner!

Raymond A. Melee, Development Director, Gatwick Airport

The finance chapter of Built to Grow is jam packed with insights and thinking which every commercially savvy business leader needs to know in order to build a profitable business. Finance is not just the job of the finance team, but an integral part of a high performing businesses performance culture. Built to Grow really delivers this message in a simple, engaging and compelling way.

Ajay Handa, Chief Financial Officer, GatenbySanderson

As an impatient executive team, we found working with Royston to implement the business models and principles in Built to Grow has delivered tangible growth, a committed talent base and a flourishing AMR Strategy!

Donna Baddely, Executive Director, Corporate Services, Curo Group

Finally, a book that puts the marketing agenda firmly on the boardroom table. Built to Grow recognizes the role shift of marketing and provides insights and ideas on how to stay one step ahead. Knowing your customers, understanding their needs and building a targeted customer communication strategy is fundamental to any business growth plan. Built to Grow, with its practical tools and ideas, simplifies how you can achieve this and deliver tangible results fast.

Jane Parry, Head of Marketing and Communications, Canaccord Genuity Wealth Management

Our business journey with Royston has been enlightening, enjoyable and tough. Built to Grow has had a fundamental impact on how we operate, with a combined focus on costs, productivity and a pro-active sales strategy we are transforming into a high performing team. We are creating a leader culture that is stretching the organization and has provided a platform for talent to flourish. We believe that we are becoming the provider of choice, employer of choice and the investment of choice in our industry and the partner of choice for trust, fund and pension solutions. Highly recommended a must have!

Louise Bracken-Smith, Business Owner, Entrepreneur, Fairway Group

If I were to sum up the book I would say its written with the reader (and leader!) in mind. In todays business landscape I would challenge any leader not to find the content of this book a must have tool to truly stand back and consider the DNA of their approach, their business strategy and most importantly how they are unlocking the potential in their biggest asset...their people.

Jayne Owen, Group Learning and Development Manager, Princes Limited

Royston has supported me within my own growing business and in a corporate environment. In both situations the ideas are practical, effective and universally relevant. At times they may seem simple and mere common sense... the key is applying them rigorously to see the long-term growth benefits. Follow his ideas and you, your people and your business will achieve massive growth.

Graham Nicoll, Advisory, KPMG Enterprise

This edition first published 2017
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