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Seth Kahan - Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success

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Seth Kahan Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success
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    Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success
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Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success: summary, description and annotation

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Real-world strategies for uncovering potential and capitalizing on opportunity

Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahans outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.

  • Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution
  • Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization
  • The companion and follow-up to Seth Kahans bestselling first book,Getting Change Right and FastCompany.com blog Leading Change
  • Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

    Seth Kahan: author's other books


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    Getting Innovation Right: How Leaders Leverage Inflection Points to Drive Success — read online for free the complete book (whole text) full work

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    With Getting Innovation Right Seth has delivered a guide for leaders - photo 1

    With Getting Innovation Right, Seth has delivered a guide for leaders everywhere to help accelerate their team's innovation through real-world examples and pragmatic insight.

    Kevin Parker; president, CEO, and chairman of the board, Deltek, Inc.

    As a client of Seth's I am happy he has written a book that spells out the successes he has had with a number of organizations. There are great lessons here. He took on tough challenges and turned them into success stories. Getting Innovation Right will resonate far beyond the industries his book covers. We can all learn from others success when it comes to innovation.

    Ralph Nappi, president, The Association for Suppliers of Printing, Publishing and Converting Technologies

    Seth is a boundless strategic thinker and motivator. Getting Innovation Right can propel your organization's next move upward. Finding that elusive formula is the key to achieving sustainable, profitable revenue growth, and Seth gets the job done in an entertaining way.

    Mike Panaggio, chairman, DME Holdings, LLC

    Seth does it again with his latest book, Getting Innovation Right, by providing a simple approach to attacking innovation. It is having the courage to innovate that will differentiate us from all the rest and is what we all strive for. After reading this book, you will not only have an approach to utilize, but the tools to help you make things happen quickly and succeed.

    Michaela Oliver, senior vice president of human resources, Rosetta Stone, Inc.

    Getting Innovation Right emphasizes a maturity that all business executives should develop. I highly recommend this book, as it captures both basic business fundamentals and a dynamic approach for executives to rethink processes and strategy on an ongoing basis.

    Anthony J. Cancelosi, K.M., president and CEO, Columbia Lighthouse for the Blind

    In this massively disruptive and mostly distracting business environment, you have but one choice: innovate, or evaporate. But you must get it right, which isn't easy. Enter Seth Kahan's Getting Innovation Right.

    Matthew E. May, author, The Laws of Subtraction and The Shibumi Strategy

    Cover concept by Faceout Studio

    Published by Jossey-Bass

    A Wiley Brand

    One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594- www.josseybass.com

    Portions of this book are taken from posts that appeared in Leading Change, the authors column at fastcompany.com, and are copyright Mansueto Ventures, LLC.

    No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/go/permissions.

    Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read.

    Jossey-Bass books and products are available through most bookstores. To contact Jossey-Bass directly call our Customer Care Department within the U.S. at 800-956-7739, outside the U.S. at 317-572-3986, or fax 317-572-4002.

    Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

    Library of Congress Cataloging-in-Publication Data

    Kahan, Seth.

    Getting innovation right : how leaders leverage inflection points to drive success / Seth Kahan. -- First edition.

    pages cm

    Includes bibliographical references and index.

    ISBN 978-1-118-37833-5 (cloth); ISBN 978-1-118-46144-0 (ebk); ISBN 978-1-118-46143-3 (ebk.);

    ISBN 978-1-118-46142-6 (ebk.)

    1. Strategic planning. 2. Technological innovations--Management. 3. Diffusion of innovations.

    4. New products. 5. Leadership. I. Title.

    HD30.28.K335 2013

    658.4063- dc23

    2012048517

    List of Figures and Tables
    Customer Spaces in a Competitive Environment
    The Front in the Battle to Win Customers
    Negative Inflection Points
    Positive Inflection Points
    The Vertical Climb
    Traditional Innovation S-Curves
    The Step Up
    Stop the Drop
    Shift to Ascent
    Soar
    Turnaround
    Stress Zones
    The Three Elements of an Innovation Foundation
    The Ten Stages of the Customer Journey
    Opportunity Window
    Innovation Profit Cycle
    From Plateau to Vertical Climb
    ValueGram Step 1
    ValueGram Step 2
    ValueGram Step 3
    The More-Better Value Framework
    The Wow Brothers' Shift to a Vertical Climb
    Rogers's Diffusion of Innovation Moving Forward in Time
    Turning Your Customers' Challenges to Advantage
    Turning Industry Upheaval to Advantage
    Turning Competition to Advantage
    Turning the Rise of New Business Models to Advantage

    For visionary leaders of all kinds: may these tools and techniques help you innovate successfully for the benefit of all life.

    Introduction

    Innovation is about success. It is not innovation if you come up with something new and it cripples or kills you. If you pour in your effort and are only marginally better off than when you started, you have not achieved innovation.

    Innovation is the successful introduction of a market offering that profits everybody involved, both you and your customers. Innovation happens when a new product or service creates a return in the market that far exceeds the time and money it takes to develop and execute. When a new offering is accepted and embraced, generating the resources that make it possible to support and grow its place in the marketthat is innovation. That's a positive inflection point. That is what you must aim for.

    I once worked on an initiative that was destined for greatness. My team at the World Bank was building a cutting edge internal network and our timing could not have been better. We called it

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