ETHICS IN THE ANTHROPOLOGY OF BUSINESS
Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.
This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ethical values, practices, and education are explored, as well as practical ways of implementing them, while the specific ethical challenges of industries such as advertising, market research, and design are considered. Contributions from anthropologists in business and academia promise a broad range of perspectives and add to the growing discussion on the ways anthropologists study, work, teach, and engage in a variety of industry settings.
Engagingly written, Ethics in the Anthropology of Business will be of interest to a wide variety of audiences, including practicing anthropologists, current and future business leaders, and scholars and students from a range of social sciences.
Timothy de Waal Malefyt is a Clinical Associate Professor of Marketing at the Gabelli School of Business, Fordham University, USA. A trained anthropologist, he has over 15 years of business experience working in advertising firms.
Robert J. Morais is Principal Emeritus of Weinman Schnee Morais Inc. and an Adjunct Professor at Columbia Business School, USA. A trained anthropologist, he has 35 years of experience working for a range of global businesses.
ANTHROPOLOGY AND BUSINESS
Crossing Boundaries, Innovating Praxis
Series Editor: Timothy de Waal Malefyt
Both anthropology and business work at the forefront of culture and change. As anthropology brings its concerns with cultural organization and patterns of human behavior to multiple forms of business, a new dynamic of engagement is created. In addition to expanding interest in business as an object of study, anthropologists increasingly hold positions within corporations or work as independent consultants to businesses. In these roles, anthropologists are both redefining the discipline and innovating in industries around the world. These shifts are creating exciting cross-fertilizations and advances in both realms: challenging traditional categories of scholarship and practice, pushing methodological boundaries, and generating new theoretical entanglements. This series advances anthropologys multifaceted work in enterprise, from marketing, design, and technology to user experience research, work practice studies, finance, and many other realms.
Titles in series
The Business of Creativity: Toward an Anthropology of Worth
Brian Moeran
The Magic of Fashion: Ritual, Commodity, Glamour
Brian Moeran
Intimacy at Work: How Digital Media Bring Private Life to the Workplace
Stefana Broadbent
Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy
Timothy de Waal Malefyt and Robert J. Morais
ETHICS IN THE ANTHROPOLOGY OF BUSINESS
Explorations in Theory, Practice, and Pedagogy
Edited by Timothy de Waal Malefyt and Robert J. Morais
First published 2017
by Routledge
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2017 selection and editorial matter, Timothy de Waal Malefyt and Robert J. Morais; individual chapters, the contributors
The right of Timothy de Waal Malefyt and Robert J. Morais to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
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ISBN: 978-1-62958-526-0 (hbk)
ISBN: 978-1-62958-527-7 (pbk)
ISBN: 978-1-315-19709-8 (ebk)
Typeset in Bembo
by Out of House Publishing
CONTENTS
Acknowledgments
Timothy de Waal Malefyt and Robert J. Morais
Elizabeth K. Briody and Tracy Meerwarth Pester
John F. Sherry, Jr.
Allen W. Batteau and Bradley J. Trainor
Julia C. Gluesing
Christine Miller
Timothy de Waal Malefyt and Robert J. Morais
Jo Aiken, Victoria Schlieder, and Christina Wasson
Dawn Lerman
Jo Aiken, Ph.D. candidate in Anthropology, University College London, focuses her research on material culture and design anthropology. She received her M.A. in Applied Anthropology from the University of North Texas in 2014. She works full time in organizational development at the NASA Johnson Space Center while conducting research for her thesis on human-robotic interaction with NASAs Human Research Program.
Allen W. Batteau, Professor of Anthropology, Wayne State University, worked in the software industry for ten years before returning to an academic career. His research has focused on organizational culture, human-computer interaction, and flight safety. Dr. Batteau is the author of Technology and Culture and co-author of The Dragon in the Cockpit (senior author, Jing Hyung-Sing), and Negations and Ambiguities in the Cultures of Organization in Classics in Critical Management Studies (edited by Mats Alvesson). His current research examines limaginaire of high speed rail in the United States.
Elizabeth K. Briody, Principal, Cultural Keys LLC, is a cultural anthropologist who has been engaged in cultural change efforts for over 30 years. Cultural Keys helps organizations transform their culture, reach their potential, and attract and retain new customers. Dr. Briody has worked in health care, aerospace, aging, manufacturing, consumer products, service industries, research institutions, and other industries in the United States and abroad. Recent books include The Cultural Dimension of Global Business, with Gary P. Ferraro, 8th edition in press, and the award-winning Transforming Culture, with Robert T. Trotter II and Tracy L. Meerwarth.
Julia C. Gluesing, Professor, Global Executive Track, Wayne State University, is a business and organizational anthropologist and President of Cultural Connections, Inc. She teaches engineers about global perspectives, global leadership, and mixed methods research. Dr. Gluesing is a speaker about ethics in cross-cultural interactions and is a consultant in teaming and product development in global networked organizations.
