Michel Syrett - Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times
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MANAGING UNCERTAINTY
OTHER ECONOMIST BOOKS
Guide to Analysing Companies
Guide to Business Modelling
Guide to Business Planning
Guide to Cash Management
Guide to Economic Indicators
Guide to the European Union
Guide to Decision Making
Guide to Financial Management
Guide to Financial Markets
Guide to Hedge Funds
Guide to Investment Strategy
Guide to Management Ideas and Gurus
Guide to Managing Growth
Guide to Organisation Design
Guide to Project Management
Guide to Supply Chain Management
Numbers Guide
Style Guide
Book of Business Quotations
Book of Isms
Book of Obituaries
Brands and Branding
Business Consulting
Business Strategy
Buying Professional Services
The City
Coaching and Mentoring
Doing Business in China
Economics
Emerging Markets
Marketing
Megachange
Modern Warfare, Intelligence and Deterrence
Organisation Culture
Successful Strategy Execution
The World of Business
Directors: an AZ Guide
Economics: an AZ Guide
Investment: an AZ Guide
Negotiation: an AZ Guide
Pocket World in Figures
The Economist
MANAGING UNCERTAINTY
Strategies for surviving and thriving in turbulent times
Michel Syrett and
Marion Devine
THE ECONOMIST IN ASSOCIATION WITH
PROFILE BOOKS LTD
Published by Profile Books Ltd
3a Exmouth House
Pine Street
London EC1R OJH
www.profilebooks.com
Copyright The Economist Newspaper Ltd, 2012
Text copyright Michel Syrett and Marion Devine, 2012
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book.
The greatest care has been taken in compiling this book. However, no responsibility can be accepted by the publishers or compilers for the accuracy of the information presented.
Where opinion is expressed it is that of the authors and does not necessarily coincide with the editorial views of The Economist Newspaper.
While every effort has been made to contact copyright-holders of material produced or cited in this book, in the case of those it has not been possible to contact successfully, the author and publishers will be glad to make amendments in further editions.
Typeset in EcoType by MacGuru Ltd
info@macguru.org.uk
Printed in Great Britain by Clays, Bungay, Suffolk
A CIP catalogue record for this book is available from the British Library
Hardback ISBN: 978 1 84668 488 3
Paperback ISBN: 978 1 84668 590 3
E-book ISBN: 978 1 84765 812 8
The paper this book is printed on is certified by the 1996 Forest Stewardship Council A.C. (FSC).
It is ancient-forest friendly. The printer holds FSC chain of custody SGS-COC-2061
To our partners Suzy and Stephen
Contents
Case examples: Capital One Bank, GlaxoSmithKline, Procter & Gamble, RBS, Singapore government, Tata Group
Case examples: Balfour Beatty, Capital One Bank, Cochrane Collaboration, Ford Motor Company, Honda Europe, HSBC Rail (UK), Marsh, Nokia, Random House, RBS, Simmons & Simmons, States of Jersey, SunGard India, Wipro Infocrossing
Case examples: Balfour Beatty, Cisco Systems, GlaxoSmithKline, Netflix Random House, RBS, Simmons & Simmons
Case examples: Ceridian, Ford Motor Company, GlaxoSmithKline, Honda Europe, Lloyds TSB, Random House, Royal Dutch Shell, Simmons & Simmons, States of Jersey
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