Linda Pinson - Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business

When it comes to starting a new venture, there are a myriad of details that require consideration-everything from finding a name and getting needed licenses to financing and promoting the new business in the crucial early days. Without a practical road map, entrepreneurs can easily lose their way in a thicket of pressing legal and financial issues. One of the most popular resources for those considering starting a business is Steps to Small Business Start-Up. Now completely revised in an all-new and up-to-date fifth edition, it offers guidance and wisdom from two entrepreneurs and authors who have been down this road. These are proven techniques for building a successful business from a solid foundation, starting with the fundamentals. With this start-up guide as mentor, entrepreneurs have the tools at hand to answer their most important questions: Is this business viable? Where should it be located? What is the best legal structure? How about cash flow? The authors provide a detailed and systematic process for covering all the bases: * Identify the most appropriate business. * Use existing technologies to speed up research and handle details with ease. * Deal with money and financial issues up front-what to do, how to avoid pitfalls. * Protect business assets with insurance, trademark, copyright, patent, and other strategies. The charts, figures, spreadsheets, and forms will support business owners so they make all the right moves. This is the one-stop resource covering all the basics needed to launch a successful new venture.