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Aaron Cornwell [Cornwell - Crack the Social Media Sales Code: Marketing Strategy Guide to Improve Sales Acceleration Formula to Better Business

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Crack the Social MediaSales Code
Marketing Strategy Guide toImprove Sales Acceleration Formula to Better Business

AARONCORNWELL

Text Copyright AaronCornwell
All rightsreserved. No part of this guide may be reproduced in any form without permissionin writing from the publisher except in the case of brief quotations embodiedin critical articles or reviews.

Legal & Disclaimer

The information contained in this book andits contents is not designed to replace or take the place of any form ofmedical or professional advice; and is not meant to replace the need forindependent medical, financial, legal or other professional advice or services,as may be required. The content and information in this book has been providedfor educational and entertainment purposes only.

The content and information contained inthis book has been compiled from sources deemed reliable, and it is accurate tothe best of the Author's knowledge, information and belief. However, the Authorcannot guarantee its accuracy and validity and cannot be held liable for anyerrors and/or omissions. Further, changes are periodically made to this book asand when needed. Where appropriate and/or necessary, you must consult aprofessional (including but not limited to your doctor, attorney, financialadvisor or such other professional advisor) before using any of the suggestedremedies, techniques, or information in this book.

Upon using the contents and informationcontained in this book, you agree to hold harmless the Author from and againstany damages, costs, and expenses, including any legal fees potentiallyresulting from the application of any of the information provided by this book.This disclaimer applies to any loss, damages or injury caused by the use andapplication, whether directly or indirectly, of any advice or informationpresented, whether for breach of contract, tort, negligence, personal injury,criminal intent, or under any other cause of action.

You agree to accept all risks of using theinformation presented inside this book.

You agree that by continuing to read thisbook, where appropriate and/or necessary, you shall consult a professional(including but not limited to your doctor, attorney, or financial advisor orsuch other advisor as needed) before using any of the suggested remedies,techniques, or information in this book.

Table of Contents

Introduction

Doyou want to grow your business through social media marketing? Do you want toimprove your social media presence?

Theage of simply relying on your company website is gone and any business thatintends to compete and stay in the game must incorporate and leverage on socialmedia. Today we are in the very competitive business world; you must have asocial media presence to maximize sales and get more customers to buy yourproduct.

Therefore,social media marketing is the use of any or all of the social media platformslike Twitter, Facebook, and Instagram, etc. to boost your sales and get moreclients for your goods or services. Additionally, for the effective use ofsocial media in marketing and to achieve success, you will need the requisiteanalytics tool to monitor, track and report on your social media marketingperformance..

Inthis guide, I will tell you how to get the most effective tools for socialmedia marketing statistics and success that will give you information on suchthings as : information about when your followers are most active, which socialsites bring the most leads to your website and more. The idea here is to trackstatistics that are specific, relevant and helpful to your business on socialmedia.

Weshall also look at growth hacking which is quite popular for marketing, how itrelates to social media marketing and analytics, as well as learn thedifferences and similarities between the two. By the end of the book, you willknow why a lot of businesses are running it and embracing the concept,especially small and medium enterprises (SMEs) and start-ups.

Introducesocial media marketing and analytics tools to your business for a clearerpicture of social media users, especially your followers and better understandhow it will help improve your business. At the end of this read, you will knowhow to get more clicks, how to best turn them into sales and how to sustain thesocial media marketing momentum.

Enjoy reading!

Chapter 1:Social media marketing and analytics

Ifyou are still wondering what social media and analytics really are; here weshall define and know exactly what it is and why you need it in your business.We shall also outline the advantages that you will reap by using social mediamarketing and analytics for your business.

What is social media marketing and analytics?

Socialmedia marketing is the process of marketing or getting attention for a productthrough social media. It aims to provide content that attracts people andpushes these people to share the content with others on social networks.

Whentalking about analytics, we are talking about analysis of data or statistics.Analytics can also refer to the result of said analysis.

Therefore,this book is a study of the tools used in social media marketing and the growthmethods that can be applied to social media marketing through the analysis ofdata from social media.

Why do you need social media marketing and analytics?

Inthis day and age, social media runs everything; from fashion to entertainmentto politics, everything can be found there. And so can people from all walks oflife.

Weneed social media marketing and analytics because:

Socialmedia networks are the fastest way to reach everyone in the shortest timepossible; therefore, a product becomes well known very fast.

Socialmedia networks are a convergence of mostly everyone in the world so it makes itpossible for almost everyone to be aware of a particular product.

Itis relatively cheaper to advertise on social media than on other platformsbecause social media networks are notoriously cheap.

Analyticsprovide raw data that can be used in making plans for a particular organization.

Socialmedia allows access to all types of people, including professionals who couldoffer ways to improve products and other useful advice.

Advantages of social media marketing and analytics

Icame across a social media survey conducted in 2013 where approximately 86% ofpeople interrogated said that social media marketing was important for theirbusinesses. A year later, the number had jumped to 92%. So, I was left askingmyself what made the opinions people have about social media change so much injust a year?

Itis really easy when you look at social media more keenly; the advantages andbenefits people gain from social media marketing and analytics are enormousthus the reason for its preference and uptake so fast. In fact, the numbers ofpeople and businesses on social media platforms will only grow- as willproducts made for it.

Someof these advantages include:

Usingsocial media analysis helps you figure out what kind of audience your productattracts and other demographics like their ages, gender, etc.

Socialmedia analysis also helps you understand your competition and come up with waysin which you can get ahead of them.

Socialmedia analysis also helps you find out what people think about a particularproduct or business. People on social media are honest, sometimes brutally so,therefore they can give you an idea of social perception or public opinion.

Socialmedia analysis also helps you learn how much of your content is really beingshared.

Italso helps in identifying people who have a lot of influence (these are usuallypeople with the most followers). If these people have a positive view of thebusiness, they will influence others to do the same.

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