Annmarie Hanlon - Quick Win Social Media Marketing: Answers to Your Top 100 Social Media Marketing Questions

QUICK WIN SOCIAL MEDIA MARKETING

Answers to your top 100 social media marketing questions

Annmarie Hanlon

Published by

OAK TREE PRESS

19 Rutland Street, Cork, Ireland

www.oaktreepress.com

2014 Annmarie Hanlon

A catalogue record of this book is available from the British Library.

ISBN 978 1 78119 137 8 (Paperback)

ISBN 978 1 78119 138 5 (ePub)

ISBN 978 1 78119 139 2 (Kindle)

ISBN 978 1 78119 140 8 (PDF)

Also available as an app for iPhone / iPad

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without written permission of the publisher. Such written permission must also be obtained before any part of this publication is stored in a retrieval system of any nature. Requests for permission should be directed to Oak Tree Press, 19 Rutland Street, Cork, Ireland.

INTRODUCTION

QUICK WIN SOCIAL MEDIA MARKETING is aimed at busy marketing professionals with a traditional background, needing to gain a quick overview into social media for their business. Its also a useful primer for those starting their marketing journey with many practical tools, useful resources and templates that can be adapted. It contains the answers to the most frequently asked questions about social media with sensible tips on how to adapt your business.

You can read QUICK WIN SOCIAL MEDIA MARKETING cover to cover, or you can dip in and out of it to find the answer to a specific question. You will find the questions and answers:

• Practical and to the point.
• Useful with constructive application for business.
• Contain valuable links to third party tools.

There are four sections to the book:

• Social Media Marketing Essentials sets the scene and explains how social media is used. This gives you the context, showing the move from traditional to social media marketing as well as explaining whats needed to get started.
• Social Media Marketing Techniques shares the elements needed to improve social media in your business. It demonstrates action you can take and share with your team.
• Generating Sales describes the different ways that social media can deliver sales, both free and paid-for.
• Measuring, Monitoring & Managing brings it all together and highlights strategic issues many managers overlook.

In addition, using the grid in the Contents, you can search for questions across a range of topics, including:

• Branding;
• Channels;
• Competition;
• Content;
• Engagement;
• Feedback;
• Mobile.

Enjoy the book! I wish you many quick wins and social media marketing success. If you have examples or case studies to share, please contact me at and I will blog about your business.

Annmarie Hanlon
Birmingham
January 2014

SOCIAL MEDIA MARKETING ESSENTIALS

Q1What is social media marketing?

Social media marketing started with Facebook and LinkedIn, 10 years ago. These social networks changed the dynamics of marketing from being controlled by your company to being controlled by your customers.

The launch of the iPhone in 2007 enabled the social networks to grow dramatically as, for the first time, you didnt need a desktop computer to stay in touch. Since then, over 1 billion smartphones have been sold and we are approaching a time where everyone will be always connected via one social network or another.

How does social media marketing impact your business? This is successful social media marketing today:

• Businesses are using Facebook to develop and launch new products;
• Charities are getting individuals to sponsor their friends via Twitter, Facebook and mobile;
• Professionals are endorsing their suppliers via LinkedIn;
• Smaller businesses are selling goods via Facebook and Pinterest;
• Manufacturers are using YouTube to show their expert processes;
• Hotels and venues share images of their rooms, grounds and attention to detail via Pinterest;

Some networks will stay the course, others will vanish and some will evolve. With over 350 social networks trying to develop their own space, competition for your content is tough. Social media marketing harnesses the power of relevant social networks to talk to your customers, generate greater insights, gain better feedback and deliver more sales for your business.

See also

Q2What is the impact of social on the marketing mix?

Q3What are the key social marketing channels for B2C?