Diamond Stephanie - Social Media Marketing For Dummies
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Social Media Marketing For Dummies, 3rd Edition
Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com
Copyright 2015 by John Wiley & Sons, Inc., Hoboken, New Jersey
Media and software compilation copyright 2015 by John Wiley & Sons, Inc. All rights reserved.
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .
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Library of Congress Control Number: 2014943278
ISBN 978-1-118-898553-3-4 (pbk); ISBN 978-1-118-98535-9 (ebk); ISBN 978-1-118-98537-3
Manufactured in the United States of America
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Shiv Singh helps brands transform with the rise of digital and has worked in executive level positions on both the agency side and with Fortune 50 companies. He is currently the SVP of Global Brand and Marketing Transformation at Visa Inc. Shiv has been recognized by Ad Age as a Media Maven and has been featured on the publications cover. More recently, he was recognized by Adweek as a Top 50 Marketer (no. 19).
The award-winning and business-results-producing work done by his teams and him while at Visa Inc. and PepsiCo have been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multistakeholder Visa brand platform and communications model, reimagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand through the creation of a global media network called Pepsi Pulse, and forming the largest multidimensional partnership with Twitter in its history.
Shiv has also written for the Harvard Business Review online, Ad Age, Adweek, and other publications. Shiv sits on the DMG World Media Board of Governors and has advised startups including Buddy Media, Crowdtwist, Beckon, and Social Chorus. He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science, where he focused on social network theory. You can find him on Twitter: @shivsingh.
Stephanie Diamond is a thought leader and management marketing professional with years of experience building profits in more than 75 different industries. She has worked with solopreneurs, small business owners, and multibillion-dollar corporations.
She worked for eight years as a Marketing Director at AOL. When she joined, there were fewer than 1 million subscribers. When she left in 2002, there were 36 million. She had a front-row seat to learn how and why people buy online. While at AOL, she developed, from scratch, a highly successful line of multimedia products that brought in an annual $40 million dollars in incremental revenue.
In 2002, she founded Digital Media Works, Inc. ( MarketingMessageMindset.com ), an online marketing company that helps business owners discover the hidden profits in their business. She is passionate about guiding online companies to successfully generate more revenue and use social media to its full advantage.
As a strategic thinker, Stephanie uses all the current visual thinking techniques and brain research to help companies to get to the essence of their brand. She continues this work today with her proprietary system to help online business owners discover how social media can generate profits. You can read her blog at www.MarketingMessageBlog.com .
Stephanies other books include Prezi For Dummies and Dragon Naturally Speaking For Dummies.
Stephanie received a BA in Psychology from Hofstra University and an MSW and MPH from the University of Hawaii. She lives in New York with her husband and her Maltese, Colby.
To Barry, who makes all things possible. To my family, for their love and support.
Stephanie Diamond
To Rohini, Arjan, and Shyam, who mean the world to me. And to my parents and my brother, whove always been there for me from the very beginning.
Shiv Singh
It has been my distinct privilege to write this book. I want to offer great thanks to my wonderful coauthor Shiv Singh for his brilliance and Wiley Publishing, Inc. for letting me write this book for their audience of smart readers.
The following people were especially important in creating this book, and I offer very sincere thanks to the great creative group at Wiley: executive editor Steve Hayes, project editor Susan Christophersen, and technical editor Matthew Dooley. They made this project great fun to work on! I also want to thank Matt Wagner, my agent at Fresh Books, for his continued hard work and support on my behalf.
Finally, thanks to you for choosing this book to learn about social media marketing. I wish you enormous joy on your exciting journey into social media.
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